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Business Planning 
Joy Kenneth S. Biasong, D.M., Ed.D., Ph.D. 
Resource Person
Subtopics: 
What is a business plan? 
Structure of a Business Plan for a Start-Up Venture 
Anatomy & Types of Business Plan 
SWOT Analysis /Business Environment Analysis/ 
Competitors Analysis
Business Plan as a Decision-Making Tool 
Operational Planning vs. Strategic Planning 
Users of a Business Plan 
Revisiting the Business Plan 
Profit Maximization vs. Customer Satisfaction
Activity I- Planning for a Start-Up Venture 
(Business Proposal) 
In your assigned group, think of a specific business venture 
(existing or non-existing) and craft a business plan using 
the required template. (refer to handouts) 
Team 1- Service Business 
Team 2- Manufacturing/ Production Business 
Team 3- Merchandising/ Marketing (Retail/ Wholesale) 
Business 
Team 4- Plantation/ Agricultural Business

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  • 1. Business Planning Joy Kenneth S. Biasong, D.M., Ed.D., Ph.D. Resource Person
  • 2. Subtopics: What is a business plan? Structure of a Business Plan for a Start-Up Venture Anatomy & Types of Business Plan SWOT Analysis /Business Environment Analysis/ Competitors Analysis
  • 3. Business Plan as a Decision-Making Tool Operational Planning vs. Strategic Planning Users of a Business Plan Revisiting the Business Plan Profit Maximization vs. Customer Satisfaction
  • 4. Activity I- Planning for a Start-Up Venture (Business Proposal) In your assigned group, think of a specific business venture (existing or non-existing) and craft a business plan using the required template. (refer to handouts) Team 1- Service Business Team 2- Manufacturing/ Production Business Team 3- Merchandising/ Marketing (Retail/ Wholesale) Business Team 4- Plantation/ Agricultural Business