2. Subtopics:
What is a business plan?
Structure of a Business Plan for a Start-Up Venture
Anatomy & Types of Business Plan
SWOT Analysis /Business Environment Analysis/
Competitors Analysis
3. Business Plan as a Decision-Making Tool
Operational Planning vs. Strategic Planning
Users of a Business Plan
Revisiting the Business Plan
Profit Maximization vs. Customer Satisfaction
4. Activity I- Planning for a Start-Up Venture
(Business Proposal)
In your assigned group, think of a specific business venture
(existing or non-existing) and craft a business plan using
the required format. (refer to factsheet)
Team 1- Service Business
Team 2- Manufacturing/ Production Business
Team 3- Merchandising/ Marketing (Retail/ Wholesale)
Business
Team 4- Plantation/ Agricultural Business