6 Ways to Becoming a Better Marketo User

•

5 recomendaciones•2,679 vistas

Kenneth Law

Empresariales

6 Ways to Become a Better Marketo User

The Road to Becoming a Marketo Rockstar!

Visit the Marketo Community

© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 3

Visit the Marketo Community
• Online Training Courses
• https://community.marketo.com/MarketoCourses
o Over 1,000 KB Articles
o 30 + tutorials

o Between 15 – 20 courses &
25 videos
• Ask and answer questions
• Answered in under 24 hours!
• Over 21,000 posts!
• Submit product ideas
• Over 1,700 Total Ideas Submitted
• We have launched 156 Customer Product Ideas
to date, and have 57 in the works!

© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 4

User Group Mission Statement

For customers by customers!

© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 6

Join the LinkedIn Group for your Region

• Join the LinkedIn Group
https://www.linkedin.com/groups?gid=4270455
• View presentations and meeting materials
• Request meeting dates and topics
• Engage in discussions about future meeting
topics
• And more!

• Also, sign up to receive information and
view upcoming meeting dates at:
• http://bit.ly/Marketo_Users

© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 9

Where to go for what…
(Some Suggestions…)

• Marketo Community
• Quick way to get questions answered, global audience
• Direct line (Ideas) – Marketo can hear you

• Marketo support
• Specific problems or apparent bugs

• LinkedIn Group
• Users’ Group discussions
• Materials

© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 10

Join the Customer Reference Program

What is it?
• Recognizes our customers for being thought leaders and
acknowledges the participants for their personal
achievements and companies’ successes

© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 12

Why should I join?
• Network – Network with each other as well as with
industry experts, analysts, and key Marketo executives.

• Thought Leader – Share all of your success with peers and
industry enthusiasts and gain visibility within your company.

• Marketing Buzz – Generate positive exposure that
highlights their personal successes and their organization’s
achievements.

• Join the “IN” Crowd – Elevate your status at Marketo
events, be invited to private receptions with executives and
key product and development team events.

• Free T-shirts! – Receive the latest Marketo purple attire
and swag!
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 13

Get signed up!

If you’re interested in hearing more…

Contact us today!
advocates@marketo.com

There’s power in the stories real people tell!

© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 14

Summit 2013 in San Francisco!

April 8 – 10, 2013

#MarketoTour
© 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 19

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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6 Ways to Becoming a Better Marketo User

1. 6 Ways to Become a Better Marketo User The Road to Becoming a Marketo Rockstar!

2. 1. Visit the Community

4. Visit the Marketo Community • Online Training Courses • https://community.marketo.com/MarketoCourses o Over 1,000 KB Articles o 30 + tutorials o Between 15 – 20 courses & 25 videos • Ask and answer questions • Answered in under 24 hours! • Over 21,000 posts! • Submit product ideas • Over 1,700 Total Ideas Submitted • We have launched 156 Customer Product Ideas to date, and have 57 in the works! © 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 4

5. 2. Join a User Group

7. Why is Joining a User Group Important? • To share and exchange ideas • Build your personal brand • Increase flow of ideas / New ways to use Marketo • Gain insight from other marketers throughout different industries • Find solutions to challenges that others are facing • Develop a powerful marketing community/network © 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 7

8. 3. Network on LinkedIn

9. Join the LinkedIn Group for your Region • Join the LinkedIn Group https://www.linkedin.com/groups?gid=4270455 • View presentations and meeting materials • Request meeting dates and topics • Engage in discussions about future meeting topics • And more! • Also, sign up to receive information and view upcoming meeting dates at: • http://bit.ly/Marketo_Users © 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 9

10. Where to go for what… (Some Suggestions…) • Marketo Community • Quick way to get questions answered, global audience • Direct line (Ideas) – Marketo can hear you • Marketo support • Specific problems or apparent bugs • LinkedIn Group • Users’ Group discussions • Materials © 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 10

11. 4. Become an Advocate!

12. Join the Customer Reference Program What is it? • Recognizes our customers for being thought leaders and acknowledges the participants for their personal achievements and companies’ successes © 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 12

13. Why should I join? • Network – Network with each other as well as with industry experts, analysts, and key Marketo executives. • Thought Leader – Share all of your success with peers and industry enthusiasts and gain visibility within your company. • Marketing Buzz – Generate positive exposure that highlights their personal successes and their organization’s achievements. • Join the “IN” Crowd – Elevate your status at Marketo events, be invited to private receptions with executives and key product and development team events. • Free T-shirts! – Receive the latest Marketo purple attire and swag! © 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 13

14. Get signed up! If you’re interested in hearing more… Contact us today! advocates@marketo.com There’s power in the stories real people tell! © 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 14

15. 5. Become a Champion!

16. Become a Champion! Champions are Leaders in the Marketo Community, are experts in Marketo products, are avid contributors in the social world, and are loyal advocates of the Marketo brand • 2 classes a year • 25 exceptional customers in each class Inducted based on: • Expertise • Responsiveness • Leadership • Evangelism • Community Activity Click Image for Details • Engagement © 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 16

17. Benefits of a Champion Status • Receive awesome swag • Get invited to special events • Build your personal brand • Be the voice of innovation • Provide outstanding Leadership in the Marketo Community • Be considered an expert in Marketo products • Be an avid contributor in the social world • Be loyal advocates of the Marketo brand © 2012 Marketo, Inc. Marketo Proprietary and Confidential. Page 17

18. 6. Come to Summit 2013

20. Thank you!

6 Ways to Becoming a Better Marketo User

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