This is the pitch deck for angel round of funding for uGift.com.ua, the plug-and-play gift certificate solution for small and mid-sized businesses in Ukraine.

1. The Most Convenient Gifting Solution in Ukraine
www.ugift.com.ua
www.angel.co/ugift

2. Problem = Poor gifting solutions in Ukraine
1 2
Gift Cards by Online Gift Cards by
Payment Systems Retailers
Not available in Russia/Ukraine due to
legislation (not expected to change soon) Mainly only promoted on company’s own
website
Often not visibly appealing as a gift
3 4
In-Store Gift Cards by Online Gift Card
Retailers Specialists
Requires merchants to make a design, print many
cards, purchase special software
Only promoted online
Typically only sold inside the merchant’s own store
Little / no personalization
(ie. attracts only current customers)
Not promoted by partner
www.ugift.com.ua

3. Our Solution = Maximum flexibility where you buy
On uGift Website On Partner’s Website using uGift API
Our website has the simplest, best user
experience of any gift certificate site on the
Ukrainian market. See for yourself!
At our Partner’s At Retail Partners
Shops (sell “universal”
(just grab a card from certificates for 3
stand and pay) denominations)

4. Our Solution = Maximum flexibility where you use (over 70 partners
signed in Kiev)
Photo sessions Salons
Bowling
Retail Stores
Restaurants
Sports Clubs / Dance Studios
Snow boarding lessons
Karting
Cooking Classes
E-stores
Aqua Park

5. Our Solution = Maximum flexibility in how to deliver
Physical Card Delivered by Email
Courier
Facebook Wall SMS

6. How our product works?
Customer sees ad for uGift on Customer visits site and selects Customer makes personalized
Google or sees our stand in his what merchant he wants to buy greeting card and uploads
1 favorite restaurant or salon
2 a gift for and amount to give
3 optional photo(s)
Merchant checks security Receiver gets uGift and uses Customer choose delivery method
6 code to authenticate and 5 at the store 4 and pays
accepts the uGift
Delivery Email SMS
www.ugift.com.ua

7. How we get customers
Online Advertising / SEO Weekly Friends’ Birthday Reminders
In top 1-2 pages of search results on all key
search terms relating to gift certificates
Visibility in Retailers & at
Active Social Network Strategy
our Partner’s Outlets
A4 sized stand sits near 150 Likes on FB, 300+
cash register in 30+ on vKontakt and many
partners and 4 retail more on Google+
partners

8. The main competition is from online gift specialists
Online Gift Certificate Sites In-Store Certificates
(Bodo.com.ua, Originaloff.com.ua) (Smile)
• Their strategy: Focus on selling online and target • Their strategy: Provide a choice of several
mainly fun activities (eg. skydiving). different gift options and allow receiver to choose
• Their Strength: High search results, recognized one. Sell in retail and online.
online brand • Their Strength: Good retail presence, recognized
• uGift’s Advantages: brand
1) No service fee • uGift’s Advantages:
2) Ability to add greeting cards 1) No service fee
3) Much more options (especially restaurants, 2) Ability to add greeting cards
beauty) 3) Instant delivery by SMS & email
4) Better design/user experience 4) Ability to choose any of uGift’s 60+ partners
5) Ability to buy in partner’s store or site 5) Ability to buy in partner’s store or site
6) Ability to buy in retail outlets
Right now there is no competition in retail… it is a land grab!!
R www.ugift.com.ua

9. Our Business Model generates strong gross profit!
Economics of Typical Transaction
Voucher • More than 50 partners signed at margin of 30-40%*
for • Daily Deal sites take 75%+… uGift is an easy sell!
200uah $21
$25 (65%)
16% of
$5 card value
$9
(35% margin) $4
Average value Payment to Revenue per Cost of a new Gross profit
of a card a merchant customer customer
• Target conversion is 2% on combination of CPC/search engine results (current = 0.5%,
reducing through user experience improvement)
• Target cost of 1 visitor = $0.10 (current = $0.15, reducing thru SEO strategy)
• Therefore new customer will cost ~$5 (or $0 if they find us in-store)
*Standard margin is 40% but just 30% for those merchants that offer to place a uGift stand that we www.ugift.com.ua
provide them at the cash register.

10. Validation of our model
• We are already selling about 5 -10 certificates per week… or about $1000 of gross
sales is forecasted for August
• This is with very little marketing budget and we are just launching our vastly
improved new site
• We have invested in SEO and it is starting to show its results… uGift is in top 2
pages of search results on most popular search terms
• Retailers are eager to sell our certificates and are willing to do so for a margin of
just 11%. We already have 4 retailers signed and are talking to numerous others.
• Our partners are willing to sell our certificates in their own stores and still give us
30% commission (about 40 of our 70 signed partners have agreed to this so far)
www.ugift.com.ua

11. Our Team is one of the most experienced startup teams in Kiev
Team Board
Hrish Lotlikar
Ken Leaver • Managing Partner, Eastlabs
• CEO of Groupon Ukraine, the leading • As working as a VC at Spencer Trask
daily deal site in the country Ventures, invested in Innocentive,
• 7+ years of strategy consulting Cybersettle, LocalMatters.com, others
experience (incl. BCG) + 3yrs at Visa Inc.
Dmitry Havrylenko
COO - Andrey Jivolovich • Managing Partner of Investment
• Formerly head of strategic projects at Banking, Pheonix Capital
Groupon UA • Managing Partner at Concorde Capital
• Previously was an equity trader at Phoenix
Capital Mentors
CTO – Mark Magura Daniel Tonkopiy
• Formerly CTO of Vertigo • Co-founder and CEO of Best.ua, one
• Graduated National Aviation University with of the leading review portals in
specialty in programming Ukraine
Head of Sales – Andrey Tirel
• 2 years at DSS Global Trading where Andrey Alexey Orap
rose from Junior Specialist to Head of Dept. • Co-founder and CEO of YouScan
• 15+ years experience in Internet and
telecom (Yandex, Alcatel-Lucent)
www.ugift.com.ua

12. The Ask and Funding Uses
• Looking to raise $80,000 of which we already have $40,000 as a soft commitment
• This will be used for:
-$20,000 for marketing (SEO, Pay-per-Click)
-$30,000 expansion of partner network & expansion of retail sales in Kiev
-$30,000 expansion into 5 regional cities
• Milestones that we will reach:
1) Break-even by February 2013 (no further funding will be needed before
achieving break-even)
2) $20,000 of monthly sales by end of year
www.ugift.com.ua