SlideShare una empresa de Scribd logo

Social Media Marketing for Business Owners & CEO’s

•Descargar como PPT, PDF•
•
Ken Nangle
Ken Nangle

Social Media Marketing for Business Owners & CEO's given on 3/9

Tecnología
1 de 44
Social Media Marketing ,[object Object]
Quick Introductions ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Seminar Objectives
Timeline? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Does this describe your situation? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do you?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do you?
Question ,[object Object]
Question ,[object Object]
Question ,[object Object]
 
[object Object],What is it?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is it?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why do social media marketing?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why do social media marketing?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The “demise” of email
New language Brand Equity Corporate Social Strategist Social proof Social Currency Author Contributor Authority Like Follow Following Wiki Blog RSS Podcast Unlike Tweet Post Twitterhea Friending Social Animosity
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New roles
Integrated Social Media Private “facebook” LinkedIn twitter facebook LinkedIn LinkedIn
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup tactically
Put a video on YouTube Link to YouTube video of Stan Slap
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup strategically
Strategy - a plan of action designed to achieve a particular goal that helps an organization concentrate its limited resources on the greatest opportunities.
Developing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What about security?
break
Event metrics Service Details Cost MailChimp Email/Campaign 2K - List 12K/Mo $0.00 Blogger CEO’s Browser, Modern CEO Blogs $0.00 Wufoo Custom Forms 1 User, 3 Forms, 3 Reports, 10 custom fields, 100 Entries/Mo $0.00 Facebook Page Whatever you can do on facebook $0.00 PostRank Connect Social engagement data tracking, Post tracking, “Influence” management/metrics $0.00 Klout “ Influence” measurement $0.00 Twoolr Twitter growth metrics $0.00
Event metrics Service Details Cost EventBrite Registration/Ticket Sales $15.75 Google Checkout Credit Card Processing $10.88 PageModo Enhance’s facebook business page $6.25 Facebook Ad 60,310 impressions, 20 clicks $30.45 Wildfire Ad 9 visits, 1 “conversion” $42.94 Food is Food ~$90 Printing is Printing ~$15.00 Total $180.82 Income $240.58 Net Profit $59.76
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demo
What’s needed ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Develop a plan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Manage the process
Small businesses by definition have smaller budgets and must watch their dollars more closely, explained Mike Svatek , Chief Product Officer of social commerce consultancy bazaarvoice.com . “If you can see ROI, it’s much easier to keep pouring money into it.” Svatek said MotoSport , one of their clients, saw a 21% increase in conversion when their mailings included user-generated content and product reviews. Source: http://mashable.com/2010/08/02/future-business-social-media/ http://mashable.com/2010/08/02/future-business-social-media/ http://mashable.com/2010/08/02/future-business-social-media/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monitor & measure
LinkedIn Twitter Facebook Blog 1 Get Satisfaction YouTube Blog 2 Hootsuite MS Live Writer Browser Blog 3 Use to manage Tool or application to manage
What I use to manage my environment
Don’t assume anything ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social media sites
[object Object],[object Object],[object Object],[object Object],Customer support sites
Questions?
[object Object],[object Object],[object Object],What’s next?
[object Object],[object Object],[object Object],Contest
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In conclusion

Recomendados

Social media for Local and Small Business
Social media for Local and Small BusinessSocial media for Local and Small Business
Social media for Local and Small BusinessTalking Finger, social media marketing agency
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyTypeset
 
Convey It: Social Media
Convey It: Social MediaConvey It: Social Media
Convey It: Social MediaConveyance Marketing Group
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketingpeacheydays
 
Understanding Social Media Marketing | 30 Top Tips | Hammad Siddiqui
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiUnderstanding Social Media Marketing | 30 Top Tips | Hammad Siddiqui
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
 
Top 10 Social Media Questions, Answered!
Top 10 Social Media Questions, Answered!Top 10 Social Media Questions, Answered!
Top 10 Social Media Questions, Answered!Infusionsoft
 
Complete guide Twitter analytics
Complete guide Twitter analytics Complete guide Twitter analytics
Complete guide Twitter analytics Diego Sánchez
 
Social Media Basics
Social Media Basics Social Media Basics
Social Media Basics Michelle Neujahr, MBA
 

Recomendados

Social media for Local and Small Business
Social media for Local and Small BusinessSocial media for Local and Small Business
Social media for Local and Small BusinessTalking Finger, social media marketing agency
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyTypeset
 
Convey It: Social Media
Convey It: Social MediaConvey It: Social Media
Convey It: Social MediaConveyance Marketing Group
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketingpeacheydays
 
Understanding Social Media Marketing | 30 Top Tips | Hammad Siddiqui
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiUnderstanding Social Media Marketing | 30 Top Tips | Hammad Siddiqui
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
 
Top 10 Social Media Questions, Answered!
Top 10 Social Media Questions, Answered!Top 10 Social Media Questions, Answered!
Top 10 Social Media Questions, Answered!Infusionsoft
 
Complete guide Twitter analytics
Complete guide Twitter analytics Complete guide Twitter analytics
Complete guide Twitter analytics Diego Sánchez
 
Social Media Basics
Social Media Basics Social Media Basics
Social Media Basics Michelle Neujahr, MBA
 
Social Media Strategy Presentation to Vistage
Social Media Strategy Presentation to VistageSocial Media Strategy Presentation to Vistage
Social Media Strategy Presentation to VistageCreative Logic Marketing Services
 
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social WebMarketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social WebBernie Borges
 
Getting It Jobs In Social Media
Getting It Jobs In Social MediaGetting It Jobs In Social Media
Getting It Jobs In Social MediaKelly Ripley Feller
 
Bia presentation
Bia presentationBia presentation
Bia presentationguest0dbcce
 
Twitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and AdvancedTwitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and AdvancedHall Internet Marketing
 
SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16Erin Cell
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Mediamarlin23
 
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaB2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaJulie Bevacqua
 
SEO Tips from the Experts' Pen
SEO Tips from the Experts' PenSEO Tips from the Experts' Pen
SEO Tips from the Experts' PenHubSpot
 
Modular Content: How to Repurpose Content Personalized for Target Audiences
Modular Content: How to Repurpose Content Personalized for Target AudiencesModular Content: How to Repurpose Content Personalized for Target Audiences
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-upsAlex Rascanu
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToRun2LIVE, Inc.
 
Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan SampleCristina Munoz
 
Social media marketing social media analytics
Social media marketing social media analyticsSocial media marketing social media analytics
Social media marketing social media analyticsabir hossain
 
13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedInNoah Rickun
 
Social Media Strategy CLDC
Social Media Strategy CLDC Social Media Strategy CLDC
Social Media Strategy CLDC Digital Training Institute
 
Social media marketing lecture 2010
Social media marketing lecture 2010Social media marketing lecture 2010
Social media marketing lecture 2010Dr. Ute Hillmer (PhD)
 
San Francisco Gift Show: Social Media: What you should Know, Why should you c...
San Francisco Gift Show: Social Media: What you should Know, Why should you c...San Francisco Gift Show: Social Media: What you should Know, Why should you c...
San Francisco Gift Show: Social Media: What you should Know, Why should you c...Creative Business Consulting Group
 
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DIFrocomm Social Media Bootcamp 2009 Ogilvy 360 DI
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DIFrocomm Australia
 
Small Steps for Creating Big Results with Social Media
Small Steps for Creating Big Results with Social MediaSmall Steps for Creating Big Results with Social Media
Small Steps for Creating Big Results with Social MediaBusiness Cable Collaboration Group
 
Good presentations matter
Good presentations matterGood presentations matter
Good presentations matterNed Potter
 
How to give a good presentation
How to give a good presentationHow to give a good presentation
How to give a good presentationDuncan Elder
 

Más contenido relacionado

La actualidad más candente

Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social WebMarketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social WebBernie Borges
 
Bia presentation
Bia presentationBia presentation
Bia presentationguest0dbcce
 
Twitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and AdvancedTwitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and AdvancedHall Internet Marketing
 
SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16Erin Cell
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Mediamarlin23
 
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaB2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaJulie Bevacqua
 
SEO Tips from the Experts' Pen
SEO Tips from the Experts' PenSEO Tips from the Experts' Pen
SEO Tips from the Experts' PenHubSpot
 
Modular Content: How to Repurpose Content Personalized for Target Audiences
Modular Content: How to Repurpose Content Personalized for Target AudiencesModular Content: How to Repurpose Content Personalized for Target Audiences
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-upsAlex Rascanu
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToRun2LIVE, Inc.
 
Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan SampleCristina Munoz
 
Social media marketing social media analytics
Social media marketing social media analyticsSocial media marketing social media analytics
Social media marketing social media analyticsabir hossain
 
13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedInNoah Rickun
 
San Francisco Gift Show: Social Media: What you should Know, Why should you c...
San Francisco Gift Show: Social Media: What you should Know, Why should you c...San Francisco Gift Show: Social Media: What you should Know, Why should you c...
San Francisco Gift Show: Social Media: What you should Know, Why should you c...Creative Business Consulting Group
 
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DIFrocomm Social Media Bootcamp 2009 Ogilvy 360 DI
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DIFrocomm Australia
 

La actualidad más candente (20)

Social Media Strategy Presentation to Vistage
Social Media Strategy Presentation to VistageSocial Media Strategy Presentation to Vistage
Social Media Strategy Presentation to Vistage
 
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social WebMarketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web
 
Getting It Jobs In Social Media
Getting It Jobs In Social MediaGetting It Jobs In Social Media
Getting It Jobs In Social Media
 
Bia presentation
Bia presentationBia presentation
Bia presentation
 
Twitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and AdvancedTwitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and Advanced
 
SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Media
 
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaB2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie Bevacqua
 
SEO Tips from the Experts' Pen
SEO Tips from the Experts' PenSEO Tips from the Experts' Pen
SEO Tips from the Experts' Pen
 
Modular Content: How to Repurpose Content Personalized for Target Audiences
Modular Content: How to Repurpose Content Personalized for Target AudiencesModular Content: How to Repurpose Content Personalized for Target Audiences
Modular Content: How to Repurpose Content Personalized for Target Audiences
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-ups
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media To
 
Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan Sample
 
Social media marketing social media analytics
Social media marketing social media analyticsSocial media marketing social media analytics
Social media marketing social media analytics
 
13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn13 Ways to Make Selling Easy with LinkedIn
13 Ways to Make Selling Easy with LinkedIn
 
Social Media Strategy CLDC
Social Media Strategy CLDC Social Media Strategy CLDC
Social Media Strategy CLDC
 
Social media marketing lecture 2010
Social media marketing lecture 2010Social media marketing lecture 2010
Social media marketing lecture 2010
 
San Francisco Gift Show: Social Media: What you should Know, Why should you c...
San Francisco Gift Show: Social Media: What you should Know, Why should you c...San Francisco Gift Show: Social Media: What you should Know, Why should you c...
San Francisco Gift Show: Social Media: What you should Know, Why should you c...
 
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DIFrocomm Social Media Bootcamp 2009 Ogilvy 360 DI
Frocomm Social Media Bootcamp 2009 Ogilvy 360 DI
 
Small Steps for Creating Big Results with Social Media
Small Steps for Creating Big Results with Social MediaSmall Steps for Creating Big Results with Social Media
Small Steps for Creating Big Results with Social Media
 

Destacado

Good presentations matter
Good presentations matterGood presentations matter
Good presentations matterNed Potter
 
How to give a good presentation
How to give a good presentationHow to give a good presentation
How to give a good presentationDuncan Elder
 
Presentation of science (matter)
Presentation of science (matter)Presentation of science (matter)
Presentation of science (matter)Kunnu Aggarwal
 
B2B price prediction through crowd sourcing
B2B price prediction through crowd sourcingB2B price prediction through crowd sourcing
B2B price prediction through crowd sourcingEdwin Vlems
 
Madison campus-and-downtown-apartments-how-well-do-you-know-uw-madison-wi-quiz
Madison campus-and-downtown-apartments-how-well-do-you-know-uw-madison-wi-quizMadison campus-and-downtown-apartments-how-well-do-you-know-uw-madison-wi-quiz
Madison campus-and-downtown-apartments-how-well-do-you-know-uw-madison-wi-quizMadison Campus & Downtown Living
 
Exposing the Tooling API as a Mountable Filesystem
Exposing the Tooling API as a Mountable FilesystemExposing the Tooling API as a Mountable Filesystem
Exposing the Tooling API as a Mountable FilesystemSalesforce Developers
 
Las tics de Andres David Valencia (1135997)
Las tics de Andres David Valencia (1135997)Las tics de Andres David Valencia (1135997)
Las tics de Andres David Valencia (1135997)Andres David
 
台湾国语三大歌星
台湾国语三大歌星台湾国语三大歌星
台湾国语三大歌星friendJPP Chang
 
Complete Guide to Twitter Analytics
Complete Guide to Twitter AnalyticsComplete Guide to Twitter Analytics
Complete Guide to Twitter AnalyticsAref Jdey
 
Hr Vision Implementers 20090123 Rev1
Hr Vision Implementers 20090123 Rev1Hr Vision Implementers 20090123 Rev1
Hr Vision Implementers 20090123 Rev1amylynkyler
 
Cut Off Vampire Appliances' Phantom Loads with Tripp Lite
Cut Off Vampire Appliances' Phantom Loads with Tripp LiteCut Off Vampire Appliances' Phantom Loads with Tripp Lite
Cut Off Vampire Appliances' Phantom Loads with Tripp LiteTripp Lite
 
lightspeed-best-practices-for-hiring
lightspeed-best-practices-for-hiringlightspeed-best-practices-for-hiring
lightspeed-best-practices-for-hiringHelen Morris
 
Comunicacion lascaris
Comunicacion lascarisComunicacion lascaris
Comunicacion lascarispao2213llosa
 
The 10 Commandments of Electromagnetic Compatibility
The 10 Commandments of Electromagnetic CompatibilityThe 10 Commandments of Electromagnetic Compatibility
The 10 Commandments of Electromagnetic CompatibilityJaymie Murray
 
Antropoliga de san_agustin
Antropoliga de san_agustinAntropoliga de san_agustin
Antropoliga de san_agustinalejapapa
 
Big Design 2012 - Guerrilla Design & Research Methods Workshop
Big Design 2012 - Guerrilla Design & Research Methods WorkshopBig Design 2012 - Guerrilla Design & Research Methods Workshop
Big Design 2012 - Guerrilla Design & Research Methods WorkshopRuss U
 

Destacado (18)

Good presentations matter
Good presentations matterGood presentations matter
Good presentations matter
 
How to give a good presentation
How to give a good presentationHow to give a good presentation
How to give a good presentation
 
Presentation of science (matter)
Presentation of science (matter)Presentation of science (matter)
Presentation of science (matter)
 
B2B price prediction through crowd sourcing
B2B price prediction through crowd sourcingB2B price prediction through crowd sourcing
B2B price prediction through crowd sourcing
 
Madison campus-and-downtown-apartments-how-well-do-you-know-uw-madison-wi-quiz
Madison campus-and-downtown-apartments-how-well-do-you-know-uw-madison-wi-quizMadison campus-and-downtown-apartments-how-well-do-you-know-uw-madison-wi-quiz
Madison campus-and-downtown-apartments-how-well-do-you-know-uw-madison-wi-quiz
 
Exposing the Tooling API as a Mountable Filesystem
Exposing the Tooling API as a Mountable FilesystemExposing the Tooling API as a Mountable Filesystem
Exposing the Tooling API as a Mountable Filesystem
 
Las tics de Andres David Valencia (1135997)
Las tics de Andres David Valencia (1135997)Las tics de Andres David Valencia (1135997)
Las tics de Andres David Valencia (1135997)
 
台湾国语三大歌星
台湾国语三大歌星台湾国语三大歌星
台湾国语三大歌星
 
Complete Guide to Twitter Analytics
Complete Guide to Twitter AnalyticsComplete Guide to Twitter Analytics
Complete Guide to Twitter Analytics
 
Hr Vision Implementers 20090123 Rev1
Hr Vision Implementers 20090123 Rev1Hr Vision Implementers 20090123 Rev1
Hr Vision Implementers 20090123 Rev1
 
Cut Off Vampire Appliances' Phantom Loads with Tripp Lite
Cut Off Vampire Appliances' Phantom Loads with Tripp LiteCut Off Vampire Appliances' Phantom Loads with Tripp Lite
Cut Off Vampire Appliances' Phantom Loads with Tripp Lite
 
Dinámica
DinámicaDinámica
Dinámica
 
lightspeed-best-practices-for-hiring
lightspeed-best-practices-for-hiringlightspeed-best-practices-for-hiring
lightspeed-best-practices-for-hiring
 
45 fotogr.
45 fotogr. 45 fotogr.
45 fotogr.
 
Comunicacion lascaris
Comunicacion lascarisComunicacion lascaris
Comunicacion lascaris
 
The 10 Commandments of Electromagnetic Compatibility
The 10 Commandments of Electromagnetic CompatibilityThe 10 Commandments of Electromagnetic Compatibility
The 10 Commandments of Electromagnetic Compatibility
 
Antropoliga de san_agustin
Antropoliga de san_agustinAntropoliga de san_agustin
Antropoliga de san_agustin
 
Big Design 2012 - Guerrilla Design & Research Methods Workshop
Big Design 2012 - Guerrilla Design & Research Methods WorkshopBig Design 2012 - Guerrilla Design & Research Methods Workshop
Big Design 2012 - Guerrilla Design & Research Methods Workshop
 

Similar a Social Media Marketing for Business Owners & CEO’s

How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]Grow Socially, Inc.
 
Using Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessUsing Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessMedia Barker
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups TWFHK
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups Xie Qing
 
Using Social media in b2b marketing
Using Social media in b2b marketingUsing Social media in b2b marketing
Using Social media in b2b marketingSalesfusion
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentSavor Communications
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before TacticsinterlinkONE
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before TacticsGrow Socially, Inc.
 
Social Media Marketing in 2016
Social Media Marketing in 2016Social Media Marketing in 2016
Social Media Marketing in 2016Manish Upadhyay
 
Using Social Media for your Small Business: Roadmap 2.0
Using Social Media for your Small Business: Roadmap 2.0Using Social Media for your Small Business: Roadmap 2.0
Using Social Media for your Small Business: Roadmap 2.0Kemp Edmonds
 
Revitilize Your Business With Social Media
Revitilize Your Business With Social MediaRevitilize Your Business With Social Media
Revitilize Your Business With Social Medianathanhenry
 
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersHall Internet Marketing
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesJuliann Grant
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechEBriks Infotech Pvt. Ltd.
 

Similar a Social Media Marketing for Business Owners & CEO’s (20)

How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
 
Using Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessUsing Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your Business
 
Small Business Social Media 101
Small Business Social Media 101Small Business Social Media 101
Small Business Social Media 101
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups
 
Social Media for Startups
Social Media for Startups Social Media for Startups
Social Media for Startups
 
Using Social media in b2b marketing
Using Social media in b2b marketingUsing Social media in b2b marketing
Using Social media in b2b marketing
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
Social media 101
Social media 101Social media 101
Social media 101
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business Development
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Media
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
 
Social Media Marketing in 2016
Social Media Marketing in 2016Social Media Marketing in 2016
Social Media Marketing in 2016
 
Using Social Media for your Small Business: Roadmap 2.0
Using Social Media for your Small Business: Roadmap 2.0Using Social Media for your Small Business: Roadmap 2.0
Using Social Media for your Small Business: Roadmap 2.0
 
Revitilize Your Business With Social Media
Revitilize Your Business With Social MediaRevitilize Your Business With Social Media
Revitilize Your Business With Social Media
 
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger Customers
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online Communities
 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks Infotech
 

Último

Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 

Último (20)

Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 

Social Media Marketing for Business Owners & CEO’s

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.  
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. New language Brand Equity Corporate Social Strategist Social proof Social Currency Author Contributor Authority Like Follow Following Wiki Blog RSS Podcast Unlike Tweet Post Twitterhea Friending Social Animosity
  • 18.
  • 19. Integrated Social Media Private “facebook” LinkedIn twitter facebook LinkedIn LinkedIn
  • 20.
  • 21. Put a video on YouTube Link to YouTube video of Stan Slap
  • 22.
  • 23. Strategy - a plan of action designed to achieve a particular goal that helps an organization concentrate its limited resources on the greatest opportunities.
  • 24.
  • 25.  
  • 26.
  • 27. break
  • 28. Event metrics Service Details Cost MailChimp Email/Campaign 2K - List 12K/Mo $0.00 Blogger CEO’s Browser, Modern CEO Blogs $0.00 Wufoo Custom Forms 1 User, 3 Forms, 3 Reports, 10 custom fields, 100 Entries/Mo $0.00 Facebook Page Whatever you can do on facebook $0.00 PostRank Connect Social engagement data tracking, Post tracking, “Influence” management/metrics $0.00 Klout “ Influence” measurement $0.00 Twoolr Twitter growth metrics $0.00
  • 29. Event metrics Service Details Cost EventBrite Registration/Ticket Sales $15.75 Google Checkout Credit Card Processing $10.88 PageModo Enhance’s facebook business page $6.25 Facebook Ad 60,310 impressions, 20 clicks $30.45 Wildfire Ad 9 visits, 1 “conversion” $42.94 Food is Food ~$90 Printing is Printing ~$15.00 Total $180.82 Income $240.58 Net Profit $59.76
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Small businesses by definition have smaller budgets and must watch their dollars more closely, explained Mike Svatek , Chief Product Officer of social commerce consultancy bazaarvoice.com . “If you can see ROI, it’s much easier to keep pouring money into it.” Svatek said MotoSport , one of their clients, saw a 21% increase in conversion when their mailings included user-generated content and product reviews. Source: http://mashable.com/2010/08/02/future-business-social-media/ http://mashable.com/2010/08/02/future-business-social-media/ http://mashable.com/2010/08/02/future-business-social-media/
  • 35.
  • 36. LinkedIn Twitter Facebook Blog 1 Get Satisfaction YouTube Blog 2 Hootsuite MS Live Writer Browser Blog 3 Use to manage Tool or application to manage
  • 37. What I use to manage my environment
  • 38.
  • 39.
  • 40.
  • 42.
  • 43.
  • 44.