1. Friday, 23 May, 14

2. What is it?
"Tinder is a mobile dating app following the ‘hot or not’
principle. Basically, all you do is APPROVE or REJECT
people in your area primarily based on their picture by
swiping to the left (NOPE) or right (LIKED)." - Marc Knoll
Friday, 23 May, 14

3. “750 Million swipes and 10 Million matches per day!”
- Sean Rad, CEO of Tinder
Friday, 23 May, 14

4. “The average user spends
an average of
60 minutes per day
on the app"
- Sean Rad, CEO of Tinder
Friday, 23 May, 14

5. “With that casual
dating strategy,
Tinder became very
popular in the
States and is
currently
TAKING OVER
OTHER COUNTRIES
such as Brazil and
the United
Kingdom.”
- March Knoll
Friday, 23 May, 14

6. Its growth is a hockey stick and if you put
it on a chart with fellow Los Angeles app
Snapchat or Instagram, the sharp growth
curves would all look similar.
Friday, 23 May, 14

7. “It has led to over 1,000 engagements.
A THOUSAND.”
-Cosmopolitan
Friday, 23 May, 14

8. “When the other
person clicks the
“like” button, we’re
delighted. Apps like
Facebook, Instagram,
Snapchat and Tinder
make us feel
temporarily
wanted.”
- Carlina Duan
Friday, 23 May, 14

9. "BUT... it CREEPS ME OUT to
think of all those eyes on a screen,
unfamiliar ones, that we’re allowing to
judge us.
For me, the “♡” and the “X”
buttons are demeaning.
Conversations on a screen are too
fleeting for me, lack meaning.”
- Carlina Duan
Friday, 23 May, 14

10. “PAINFULLY
HONEST”
- The Guardian
Friday, 23 May, 14

11. But Rad feels strongly that if you
think his app is superficial, you
should do some self-reflecting.
"People are smart when they look at
pictures," Rad told Business
Insider. "If a girl sees a guy who
looks like an Abercrombie model,
there's a good chance she'll swipe
left ("no") because he looks full of
himself."
It's not all about looks on Tinder,
Rad says. It's about finding
people you feel you could connect
with; appearance is just one of a
few ways Tinder users sort
through each other.
-Business Insider
Friday, 23 May, 14

12. “I think Tinder is very honest. It emulates HUMAN
INTERACTION. It’s like walking into a coffee shop.
When you first walk in, the first thing you notice about
someone is his or her PHYSICAL APPEARANCE. I’m
either drawn to you or I’m not. And if we engage in
conversation, we notice our commonalities -- like
mutual friends and mutual interests, which helps
establish trust between two people. Tinder is just like
that.
It’s not superficial unless you want to call humans in
general superficial.”
- Justin Mateen
Friday, 23 May, 14

13. "Interestingly, researchers note that
like real life, most mates end up meeting with
someone who is as equally GOOD
LOOKING as they are, which
might be why Tinder has become a runaway
success."
- Christopher Koulouris
Friday, 23 May, 14

14. 1.You can avoid rejection
2. It’s an ego boost
3.You can avoid the
creepers
4. It acknowledges its LGBT
users
5. It’s fun!
BENEFITS OF TINDER FOR WOMEN
Friday, 23 May, 14

15. "You can promote parties on it. A lot of guys do this -- they go on Tinder
and 'like' everybody, and when people talk to them they say, 'Oh hey -- let's
hang out -- I'm gonna be at this club if you wanna come, drinks on me or
whatever.' I've guest-listed people from Tinder before."
- Sean Glass, the founder of the independent record label
Win Music
Friday, 23 May, 14

16. "I use Tinder for business so much! I've had guys respond to my
profile and say 'Hey, you're an investor?
I have a startup.'"
- Sarah Kunst, Investor
Friday, 23 May, 14

17. Tinder is a new up
and coming app that
allows people to
easily
find new
relationships -
romantic or business.
However, it can easily
be labelled as
superficial....
Friday, 23 May, 14

18. SO, is Tinder the app for you?
Friday, 23 May, 14

19. Work Cited
(Information)
Bronner, Sasha. "Tinder Creator Justin Mateen Defends App: 'Women Aren't Wired That Way, Right?'." The Huffington Post. TheHuffingtonPost.com, 19 Dec. 2013. Web. 21 May 2014.
<http://www.huffingtonpost.com/2013/12/19/tinder-justin-mateen-defends_n_4469376.html>.
"Dating App Tinder Tops 10M Matches a Day, Users Swiping Like Crazy." CIO. N.p., 28 Feb. 2014. Web. 23 May 2014. <http://www.cio.com/article/748987/Dating
Duan, Carlina. "Notebook: The superficiality of online dating amplified by new Tinder app." The Michigan Daily. N.p., n.d. Web. 21 May 2014. <http://www.michigandaily.com/arts/
03afraid-of-tinder20>
Knoll, Marc. "Why Dating App Tinder Is The "McDonald's Of Sex"." trendblog.net. N.p., n.d. Web. 21 May 2014. <http://trendblog.net/dating-app-tinder-mcdonalds-sex/>.
Koulouris, Christopher. "The Pros and Cons of Tinder Dating App | TheBlot." TheBlot. N.p., n.d. Web. 21 May 2014. <http://theblot.com/tinder-new-way-online-dating-based-
looks-7712229>.
"Is Tinder just for hook-ups?." Metro Is Tinder just forhookups Comments. N.p., n.d. Web. 23 May 2014. <http://metro.co.uk/2013/09/12/is-tinder-just-for-hook-
ups-3960399/>.
Shontell, Alyson. "Tinder Isn't A Superficial Dating App - If You Think It Is Then Its Founder Thinks YOU'RE Superficial." Business Insider. Business Insider, Inc, 15
Dec. 2013. Web. 23 May 2014. <http://www.businessinsider.com/tinder-feature-2013-12>.
Friday, 23 May, 14

20. Work Cited
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c6iULS-7TSaJ7-8b9VoS-62gnS1-dRWhsx-8b9X39-8b5E1t-9jGSt4-eiVxRM-62c9Qg-9W7fTM-8b9ba3-8b8wsS-7p7ag5-8b89gh-coto31-8b5Svp-ieRsSa-6UJ87A-8b88QJ-dViSAL-dKvUqV-
czS5DY-9Ypqjx-8fFDW8-aDCrkZ-8b4rN6-e2DBVK-8bz8Be-ebiu59-cqA1BL-62c9ui-62c9qF-ebcVaa-7iuaAr-bkr12p
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Friday, 23 May, 14