1. Why Mobile Matters To your website and your business

2. Mobile Metrics 1 / 4 cell users on are 3G smartphones in 2010 Last year had largest growth for mobile visitors to B2C websites 10-30% of visitors are now visiting websites with mobile devices 300 / 1000 visitors are mobile users

3. Mobile presentation Your un-mobilized website is not sufficient Customers want the convenience of mobile

4. mobile development Old School: WML New School: m.jquery Check request headers and server CSS to transform the user experience Define which devices to support by screen size Create iPhone/iPad “save as app” content for super quick access. Goto: www.kenpendergast.com with iPad

5. Mobile analytics Same metrics apply to mobile Key business goals will determine metrics Key performance indicators will determine a baseline

6. Great example of mobile Mobilized websites to increase conversions

7. Bad example of mobile Using a default PC based website

8. Mobile advertising Targeted ads that fit on mobile and enabled visitors to make direct calls then require a visit to a landing page

9. Future mobile tracking Track phone numbers of visitors to sales and conversions to follow up after first touch Mobile remarketing across multiple platforms Free mobile providers could potentially serve ads before a site is loaded to pay for cost of operation

10. Social hotspot conversions Customers come in to use the internet and smell your pizza in the oven By giving a free service your leading them to make a purchase because their already in the door. Their friends stop by because they connected to Facebook and checked-in

11. The end, and thanks! Thank you Merci Gracias XieXie Danke www.KenPendergast.com