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                                         THE WICKED NOTES # 3
                    and
                          &H
                             ivos           3 March 2013, Issue 3      Expedition Log by Marlieke Kieboom
      EM
    MK@ AIL
       KL.
           NL        TEL
                    020 EPHON
                       -57
                           56 7 E
                               20




From Problem to Opportunity:
Crowdsourcing the Wise Elders
       EXPEDITION: AGEING
            SOCIETY

30 JANUARY 2013, OPEN CO-OP, AMSTERDAM

Kennisland and Hivos are organising the
'Wicked Series'. Over the course of three
evenings we have learned about new
innovation strategies that are being
developed in response to 'wicked
problems'. This report wraps up our
findings and makes you part of our last
exploration that set out to learn more
about how new approaches are wired. To
find out we worked on another societal
challenge: ‘the ageing society’. What
innovative approaches exist that respond
to the wisdom and potential of the
elderly? What can we learn from these
initiatives? And how can we strengthen
them? At Wicked 3 we recast the problem
as an opportunity by harnessing the
untapped potential of The Wise Elders
and reframing it as a value producing
segment of society, our grey gold. It was
an exciting evening with an entertaining
talk show, a refreshing Metropolis movie
from Burkina Faso and energetic Wicked
Teams.


                                                                                            Photographer: Aukje Dekker



                              Kennisland / Hivos | Wicked Series | www.kennisland.nl / www.hivos.nl
THE WICKED NOTES #3!                                                                                   PAGE   2




RECAP: WICKED 1 AND 2                    the written words on the posters
Chris Sigaloff opened the evening in     during the group sessions in the
a buzzing, full Open-Coop in             series, and the wicked notes that
Amsterdam. In two previous episodes      summarised the group work. The
of Wicked we have learned about          Wicked Cloud hints at our lessons                   1. Analysis (Think)
tough issues: social challenges that     learnt, but also provides clues for                 2. Strategy (Design)
cannot simply be solved. At Wicked 1     working with wicked problems in
                                                                                             3. Approach (Act)
we became hopelessly trapped in          your own work practice.
analysing a big problem: the
economic crisis in Greece. From this
evening we experienced that it is not
helpful to get completely entangled in
fully understanding and attempting to
solve a wicked problem. But one
practical strategy seemed to emerge:
transparency. What happens when
tough issues become more
transparent? We yielded very
interesting insights during Wicked 2
about strategies that attempt to move
away from wickedness. Unfortunately,
the strategy proved itself to be a
wicked problem too. Transparency
not only leads to more openness, it
also leads to other new, opaque
dynamics. You can read more on
Wicked 2 in the Wicked Notes2!

Besides describing the outcomes in
the Wicked Notes we have visualised
results in a Wicked Cloud: a word
cloud that we have derived from all


                      Kennisland / Hivos | Wicked Series | www.kennisland.nl /www.hivos.nl
THE WICKED NOTES #3!                                                                                  PAGE   3
WICKED 3                                      elderly? Watch the Metropolis movie
                                              here.
So what can you do, when you cannot
understand or solve a wicked problem
in its entirety? Instead of thinking in
troubles, or talking in possible solutions,   ELDERS IN THE NETHERLANDS
we look at what people are already
doing in their daily practices on a small     Which initiatives are created in Dutch
scale. How do they work? And how can          societies that anticipate on connecting
they strengthen their approach?               the social and economic capital that
                                              resides within the current and
Our thematic focus of the evening is          upcoming elders? To find out we
the ageing society. In the media our          invited four inspiring pioneers who
rapidly ageing population is often            each in their own way engage in new
portrayed as a costly challenge in the        ways with an ageing society. In a talk
light of the imminent retirement of the       show setting they each told us what
Baby Boomer generation. By 2050 35            they are doing. Sageetha Hoeba of
percent of the Dutch will have reached        Volunteers Centre Utrecht is the leader
the respectable retirement age of 65.         of the project ‘Life Books’. The
The onset of sudden strains and               concept of Life Books is simple and
intense pressures draw increased              powerful: a volunteer works with an
attention to shortcomings of our              older person to document his or her life
existing welfare system. To make good         in a personalised book. The project
on the social contract between                brings volunteers in touch with older
generations, we must therefore rethink        people in their city to make new
how and why we deliver welfare                connections over old memories.
services to the elderly, as well as
redefine the general understanding of          Pluspunt Rotterdam is an expertise
all life stages. By recasting ageing as an    centre for senior participation. Marjan
opportunity rather than as a problem          Tuk speaks enthusiastically about the
we change the very understanding of           course 'Ongekend Talent' that is
‘elderly’. This is one important step         designed to support seniors in mapping             Mary: “If you
towards a deeper conversation about           their talents and skills, and to use these           want to do
the future of our welfare systems, its        in volunteering activities. The method            something, then
underlying values and the populations         can be downloaded here.
                                                                                                 do not look at
they support.
                                              The third pioneer is Mary van Vucht.               others. Just go
ELDERS ACROSS BORDERS                         She takes us to the initiative ‘City             and sail your own
                                              Village South’ in Amsterdam: an                        race!”
To broaden our mental horizons on             alternative system that offers
this topic we first look at initiatives        customised and low-cost reliable
taken across our own borders. For             services in the neighbourhood. Based
example the Granny Cloud, where               on a membership scheme, they ensure
elderly teach children in India through       that older people can stay in their own
Skype. In the project The Amazings            home in an active, healthy and safe
elderly from the UK offer their               way. Mary provided us with a tip in
knowledge and skills through                  advance: "If you want to do something,
workshops and courses on a                    then do not look at how others do it,
crowdfunding platform. And what               but just go and sail your own race!".
happens in Burkina Faso with the
                         Kennisland/Hivos | Wicked Series | www.kennisland.nl / www.hivos.nl
THE WICKED NOTES #3!                                                                                    PAGE   4




The fourth and final pioneer Caro van        such a rooted framework a good idea
Dijk presented her initiative Design        cannot even spawn. But a strong, solid
Age. How do new designs help to             initiative cannot grow without (2) new
visualise and shape a new type of           connections, as we learn from City
welfare state? She shows how design         Village South. This initiative gets its
can work to influence public opinion:        energy from the new contacts that
by having people to look at ageing in a     occur nearby, between young and old
positive way, it becomes a lot more         and between different cultural
attractive to design fun, convenient and    communities. Once this foundation is
innovative products and services.           well put together, as in the project 'Life        How to strengthen
                                            Books', it is easy to get an idea to roll         an approach:
SMALL SOLUTIONS, VALUABLE INSIGHTS
                                            over to (3) creative spin-offs. So
                                            many new ideas were delivered in one
After the introductions of the pioneers     hour: an old tales festival, a day of
                                                                                              1. Solid Foundation
the Wicked teams started to work with       wisdom, history lessons, and special              2. New Connections
the initiatives to find out what makes       editions of the living books on old arts          3. Creative Spins Off
good approaches, and how can you            and crafts. But how do you grab the               4. Smart Design
make them more contagious? After an         attention of a wider audience about
hour of sweating, drawing, talking and      your projects? That is where a (4)
digging with the change makers each         smart design comes around the
team came with its own insights on the      corner, tells the Design-Age Group. A
planning, implementation and                good design is nice and attractive, but
reinforcement of successful change          also challenges underlying assumptions
approaches.                                 and behaviours and ways we look at
                                            problems. For example, a campaign like
From Pluspunt Rotterdam we learn that       "Getting Old is Your Best Option!" may
a change approach begins with one (1)       constitute a cultural manifesto against
solid foundation: a mission and             the trend that we need to look forever
vision that is rooted in the needs of       young.
daily practices of the elders. Without



                       Kennisland / Hivos | Wicked Series | www.kennisland.nl /www.hivos.nl
THE WICKED NOTES #3!                                                                                  PAGE   5


HORIZONTAL SOLIDARITY                               WICKED THEORY

Naturally the question arises: what can we do       After three times Wicked little hunches of
with all these small initiatives? Do they offer     understanding emerge from analyzing,
real alternatives to a dysfunctional health care    strategizing and approaching wickedness.
system? No. Not by themselves. But the              From an attempt to tackle and analyze a
approaches give us ideas on how to work with        wicked problem, and failing miserably at it,
such big problems in a positive, innovative         new strategies (stuff you think you can do)
way. The belief is that plenty of new sounds        and approaches (stuff you actually do) arise.
from our society force broader changes in the       Together they may create new (intellectual)
underlying values of a system, such as the          views, or new (physical) spaces. These are
welfare state. Albert-Jan Kruijter, director of     what we have started to call: windows of
the Institute for Public Values and initiator of    opportunities, or experimental learning
the Social Hospital led the fifth wicked table       spaces. They are actual or mental spaces to
on strategies that strengthen innovative            experiment with new initiatives that bring
initiatives on a national level. He gives his       forth approaches and strategies that address
own vision on the aging problem. Albert-Jan:        systemic failures, from which we can derive
"The Baby Boomers have truly transformed            new perspectives on old paradigms and their
our view of society. In the sixties they were       underlying values. Sometimes they are born
the ones who came loose from traditional care       out of pure necessity in very poor, dire,
systems like religion, families and the             politically restrained situations in developing
neighbourhood. The individual flourished like        countries. But they also emerge here, in the
never before and retirement care became an          Netherlands as reactions to systems that do
issue taken care of by the state. And now we        not work. One of those experimental learning
are a facing a big problem. It is time that         spaces has been the Wicked Series itself.
those who caused the problem, themselves
take responsibility to solve it. I plead for more
horizontal solidarity: people must begin again
with taking joint responsibilities and form
collectives to settle problems in a cheap,
efficient way. Instead of the current standard
where the younger generation is the sole
responsible for the maintenance of older
people through an out-dated institute like the
welfare state. Especially also because it is not
going to solve the current issues of our time:
loneliness and a feeling of irrelevance to
contribute to society. Mary of City Village
South backs up Kruijter: "That's exactly what
we do! I feel challenged! I believe that with
our initiative we contribute to a new
perception of how things could be. And as we
begin, there will be others who follow."




                     Kennisland / Hivos | Wicked Series | www.kennisland.nl /www.hivos.nl
THE WICKED NOTES #3!                                                                            PAGE   6


In the middle of it all remains the black        WICKED: THE END?
box: which dynamics make a dysfunctional
system really tip? We do not know. We have       The Wicked Series is over, but together we
learned that in the black box persistent         have constructed the basis for new insights,
power structures, vested interests,              relationships and partnerships around
knowledge gaps, financial markets,                tough, social challenges. Hivos and
technology, skills, values, behaviors, rules     Kennisland continue in a new project
and regulations all work together. But how       where we work together with partners
they exactly work together to make shifts        worldwide continue to work and learn in
remains a top secret, puzzling mystery.          experimental learning settings on this
                                                 theme. Stay tuned, stay Wicked!
It might be a daunting idea to think that
wicked problems cannot be solved. And if         View photos of Wicked 3 here.
they do finally submerse in the history of
time, other grand challenges and wicked
problems will emerge. You might then
wonder: so what the $#%&^ can I, me,
myself do then? Well. In collective nodes of
action, windows of opportunity do arise
from which actions, small or big, follow. It
is a matter of making the outcomes of
those windows of opportunity, those
experimental learning spaces more
accessible and visible to a wider audience.
In this way it becomes easier to learn from
new approaches and strategies, and kick
start transformation processes. Windows of
opportunity create movement and leverage,
to challenge the status quo and develop
alternative ways of living.




                       Kennisland / Hivos | Wicked Series | www.kennisland.nl /www.hivos.nl

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Wicked notes #3

  • 1. Ken nisl THE WICKED NOTES # 3 and &H ivos 3 March 2013, Issue 3 Expedition Log by Marlieke Kieboom EM MK@ AIL KL. NL TEL 020 EPHON -57 56 7 E 20 From Problem to Opportunity: Crowdsourcing the Wise Elders EXPEDITION: AGEING SOCIETY 30 JANUARY 2013, OPEN CO-OP, AMSTERDAM Kennisland and Hivos are organising the 'Wicked Series'. Over the course of three evenings we have learned about new innovation strategies that are being developed in response to 'wicked problems'. This report wraps up our findings and makes you part of our last exploration that set out to learn more about how new approaches are wired. To find out we worked on another societal challenge: ‘the ageing society’. What innovative approaches exist that respond to the wisdom and potential of the elderly? What can we learn from these initiatives? And how can we strengthen them? At Wicked 3 we recast the problem as an opportunity by harnessing the untapped potential of The Wise Elders and reframing it as a value producing segment of society, our grey gold. It was an exciting evening with an entertaining talk show, a refreshing Metropolis movie from Burkina Faso and energetic Wicked Teams. Photographer: Aukje Dekker Kennisland / Hivos | Wicked Series | www.kennisland.nl / www.hivos.nl
  • 2. THE WICKED NOTES #3! PAGE 2 RECAP: WICKED 1 AND 2 the written words on the posters Chris Sigaloff opened the evening in during the group sessions in the a buzzing, full Open-Coop in series, and the wicked notes that Amsterdam. In two previous episodes summarised the group work. The of Wicked we have learned about Wicked Cloud hints at our lessons 1. Analysis (Think) tough issues: social challenges that learnt, but also provides clues for 2. Strategy (Design) cannot simply be solved. At Wicked 1 working with wicked problems in 3. Approach (Act) we became hopelessly trapped in your own work practice. analysing a big problem: the economic crisis in Greece. From this evening we experienced that it is not helpful to get completely entangled in fully understanding and attempting to solve a wicked problem. But one practical strategy seemed to emerge: transparency. What happens when tough issues become more transparent? We yielded very interesting insights during Wicked 2 about strategies that attempt to move away from wickedness. Unfortunately, the strategy proved itself to be a wicked problem too. Transparency not only leads to more openness, it also leads to other new, opaque dynamics. You can read more on Wicked 2 in the Wicked Notes2! Besides describing the outcomes in the Wicked Notes we have visualised results in a Wicked Cloud: a word cloud that we have derived from all Kennisland / Hivos | Wicked Series | www.kennisland.nl /www.hivos.nl
  • 3. THE WICKED NOTES #3! PAGE 3 WICKED 3 elderly? Watch the Metropolis movie here. So what can you do, when you cannot understand or solve a wicked problem in its entirety? Instead of thinking in troubles, or talking in possible solutions, ELDERS IN THE NETHERLANDS we look at what people are already doing in their daily practices on a small Which initiatives are created in Dutch scale. How do they work? And how can societies that anticipate on connecting they strengthen their approach? the social and economic capital that resides within the current and Our thematic focus of the evening is upcoming elders? To find out we the ageing society. In the media our invited four inspiring pioneers who rapidly ageing population is often each in their own way engage in new portrayed as a costly challenge in the ways with an ageing society. In a talk light of the imminent retirement of the show setting they each told us what Baby Boomer generation. By 2050 35 they are doing. Sageetha Hoeba of percent of the Dutch will have reached Volunteers Centre Utrecht is the leader the respectable retirement age of 65. of the project ‘Life Books’. The The onset of sudden strains and concept of Life Books is simple and intense pressures draw increased powerful: a volunteer works with an attention to shortcomings of our older person to document his or her life existing welfare system. To make good in a personalised book. The project on the social contract between brings volunteers in touch with older generations, we must therefore rethink people in their city to make new how and why we deliver welfare connections over old memories. services to the elderly, as well as redefine the general understanding of Pluspunt Rotterdam is an expertise all life stages. By recasting ageing as an centre for senior participation. Marjan opportunity rather than as a problem Tuk speaks enthusiastically about the we change the very understanding of course 'Ongekend Talent' that is ‘elderly’. This is one important step designed to support seniors in mapping Mary: “If you towards a deeper conversation about their talents and skills, and to use these want to do the future of our welfare systems, its in volunteering activities. The method something, then underlying values and the populations can be downloaded here. do not look at they support. The third pioneer is Mary van Vucht. others. Just go ELDERS ACROSS BORDERS She takes us to the initiative ‘City and sail your own Village South’ in Amsterdam: an race!” To broaden our mental horizons on alternative system that offers this topic we first look at initiatives customised and low-cost reliable taken across our own borders. For services in the neighbourhood. Based example the Granny Cloud, where on a membership scheme, they ensure elderly teach children in India through that older people can stay in their own Skype. In the project The Amazings home in an active, healthy and safe elderly from the UK offer their way. Mary provided us with a tip in knowledge and skills through advance: "If you want to do something, workshops and courses on a then do not look at how others do it, crowdfunding platform. And what but just go and sail your own race!". happens in Burkina Faso with the Kennisland/Hivos | Wicked Series | www.kennisland.nl / www.hivos.nl
  • 4. THE WICKED NOTES #3! PAGE 4 The fourth and final pioneer Caro van such a rooted framework a good idea Dijk presented her initiative Design cannot even spawn. But a strong, solid Age. How do new designs help to initiative cannot grow without (2) new visualise and shape a new type of connections, as we learn from City welfare state? She shows how design Village South. This initiative gets its can work to influence public opinion: energy from the new contacts that by having people to look at ageing in a occur nearby, between young and old positive way, it becomes a lot more and between different cultural attractive to design fun, convenient and communities. Once this foundation is innovative products and services. well put together, as in the project 'Life How to strengthen Books', it is easy to get an idea to roll an approach: SMALL SOLUTIONS, VALUABLE INSIGHTS over to (3) creative spin-offs. So many new ideas were delivered in one After the introductions of the pioneers hour: an old tales festival, a day of 1. Solid Foundation the Wicked teams started to work with wisdom, history lessons, and special 2. New Connections the initiatives to find out what makes editions of the living books on old arts 3. Creative Spins Off good approaches, and how can you and crafts. But how do you grab the 4. Smart Design make them more contagious? After an attention of a wider audience about hour of sweating, drawing, talking and your projects? That is where a (4) digging with the change makers each smart design comes around the team came with its own insights on the corner, tells the Design-Age Group. A planning, implementation and good design is nice and attractive, but reinforcement of successful change also challenges underlying assumptions approaches. and behaviours and ways we look at problems. For example, a campaign like From Pluspunt Rotterdam we learn that "Getting Old is Your Best Option!" may a change approach begins with one (1) constitute a cultural manifesto against solid foundation: a mission and the trend that we need to look forever vision that is rooted in the needs of young. daily practices of the elders. Without Kennisland / Hivos | Wicked Series | www.kennisland.nl /www.hivos.nl
  • 5. THE WICKED NOTES #3! PAGE 5 HORIZONTAL SOLIDARITY WICKED THEORY Naturally the question arises: what can we do After three times Wicked little hunches of with all these small initiatives? Do they offer understanding emerge from analyzing, real alternatives to a dysfunctional health care strategizing and approaching wickedness. system? No. Not by themselves. But the From an attempt to tackle and analyze a approaches give us ideas on how to work with wicked problem, and failing miserably at it, such big problems in a positive, innovative new strategies (stuff you think you can do) way. The belief is that plenty of new sounds and approaches (stuff you actually do) arise. from our society force broader changes in the Together they may create new (intellectual) underlying values of a system, such as the views, or new (physical) spaces. These are welfare state. Albert-Jan Kruijter, director of what we have started to call: windows of the Institute for Public Values and initiator of opportunities, or experimental learning the Social Hospital led the fifth wicked table spaces. They are actual or mental spaces to on strategies that strengthen innovative experiment with new initiatives that bring initiatives on a national level. He gives his forth approaches and strategies that address own vision on the aging problem. Albert-Jan: systemic failures, from which we can derive "The Baby Boomers have truly transformed new perspectives on old paradigms and their our view of society. In the sixties they were underlying values. Sometimes they are born the ones who came loose from traditional care out of pure necessity in very poor, dire, systems like religion, families and the politically restrained situations in developing neighbourhood. The individual flourished like countries. But they also emerge here, in the never before and retirement care became an Netherlands as reactions to systems that do issue taken care of by the state. And now we not work. One of those experimental learning are a facing a big problem. It is time that spaces has been the Wicked Series itself. those who caused the problem, themselves take responsibility to solve it. I plead for more horizontal solidarity: people must begin again with taking joint responsibilities and form collectives to settle problems in a cheap, efficient way. Instead of the current standard where the younger generation is the sole responsible for the maintenance of older people through an out-dated institute like the welfare state. Especially also because it is not going to solve the current issues of our time: loneliness and a feeling of irrelevance to contribute to society. Mary of City Village South backs up Kruijter: "That's exactly what we do! I feel challenged! I believe that with our initiative we contribute to a new perception of how things could be. And as we begin, there will be others who follow." Kennisland / Hivos | Wicked Series | www.kennisland.nl /www.hivos.nl
  • 6. THE WICKED NOTES #3! PAGE 6 In the middle of it all remains the black WICKED: THE END? box: which dynamics make a dysfunctional system really tip? We do not know. We have The Wicked Series is over, but together we learned that in the black box persistent have constructed the basis for new insights, power structures, vested interests, relationships and partnerships around knowledge gaps, financial markets, tough, social challenges. Hivos and technology, skills, values, behaviors, rules Kennisland continue in a new project and regulations all work together. But how where we work together with partners they exactly work together to make shifts worldwide continue to work and learn in remains a top secret, puzzling mystery. experimental learning settings on this theme. Stay tuned, stay Wicked! It might be a daunting idea to think that wicked problems cannot be solved. And if View photos of Wicked 3 here. they do finally submerse in the history of time, other grand challenges and wicked problems will emerge. You might then wonder: so what the $#%&^ can I, me, myself do then? Well. In collective nodes of action, windows of opportunity do arise from which actions, small or big, follow. It is a matter of making the outcomes of those windows of opportunity, those experimental learning spaces more accessible and visible to a wider audience. In this way it becomes easier to learn from new approaches and strategies, and kick start transformation processes. Windows of opportunity create movement and leverage, to challenge the status quo and develop alternative ways of living. Kennisland / Hivos | Wicked Series | www.kennisland.nl /www.hivos.nl