IM Spring Break 09

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Kenny Hyder from Position Technologies discusses content creation for social media. He emphasizes that content is king and the goal is to create sticky content that engages people and doesn't go in one ear and out the other. He provides examples showing how compelling questions in content titles like "Will it Blend?" drove much more engagement than less intriguing titles. Hyder recommends focusing content on proven strategies like lists, images, humor, and spin to make it stickier and more appealing to audiences.

Tecnología Empresariales

Content Creation for Social Media
Presented by: Kenny Hyder
Senior Consultant, Position Tech

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Content = King

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

We want to reach as many people as possible with our messages, ideas & products.
The goal is to make sure it doesn’t go in one ear and out the other.

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What makes something sticky?

All you have to do is create good content.

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Example:

Joined: 9/24/2006
10/30/2006
Subscribers: 3,452
175,480
Channel Views: 104k
3.3M

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What’s the difference?

• “Will it Blend?” is compelling because it asks a question.

“The best type of question is one that is unanswerable without your content.”
- Brian Clark
• “Watch it Shred” lends itself to being ignored.

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

So how do you make content sticky?

Walk before you run: Stick with what is proven to work.

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What Sticks: Lists

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What Sticks:Pics

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What Sticks: Spin

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What Sticks: Comedy

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Thinking Sticky: Tips to Make Your Content Sticky

• Think about what has done well
• Be compelling
• Think about your audience

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Kenny Hyder
khyder@positiontech.com, @kennyhyder
http://positiontech.com

Download: http://hyder.me/download/imsb.pptx

Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

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IM Spring Break 09

1. Content Creation for Social Media Presented by: Kenny Hyder Senior Consultant, Position Tech Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

2. Content = King Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

3. We want to reach as many people as possible with our messages, ideas & products. The goal is to make sure it doesn’t go in one ear and out the other. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

4. What makes something sticky? All you have to do is create good content. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

5. Example: Joined: 9/24/2006 10/30/2006 Subscribers: 3,452 175,480 Channel Views: 104k 3.3M Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

6. What’s the difference? • “Will it Blend?” is compelling because it asks a question. “The best type of question is one that is unanswerable without your content.” - Brian Clark • “Watch it Shred” lends itself to being ignored. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

7. So how do you make content sticky? Walk before you run: Stick with what is proven to work. Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

8. What Sticks: Lists Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

9. What Sticks:Pics Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

10. What Sticks: Spin Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

11. What Sticks: Comedy Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

12. Thinking Sticky: Tips to Make Your Content Sticky • Think about what has done well • Be compelling • Think about your audience Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

13. Kenny Hyder khyder@positiontech.com, @kennyhyder http://positiontech.com Download: http://hyder.me/download/imsb.pptx Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

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