This is a presentation for Dr. Stephen Ash's Ads and Promo class that looks at implementing a new marketing campaign for Unilever's Axe Fragrance line.

4. New Traditional
Social Media – Twitter, TV
Facebook, YouTube
Podcasts Magazines
Online Pre-roll Promotional Contests
Smartphone application

5.  Magazines
 TV
 Social Media
 Pre-Roll
 Smartphone Applications
 Podcast
 Promo Contest

6.  National reach
 Maxim, SI, Urban Male, The Hockey News
 TSN.ca, NHL.com, Yahoo Sports Canada, CTV
Sports

7.  Toronto, Montreal, Vancouver, Calgary, Halifax
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10. http://www.youtube.c
om/watch?v=keC6Pw0
m10Q

23. •