This is the presentation that Lucas Walker (@walkerlucas) and I (@KennyNorton) put together for Pod Camp Toronto 2011 (#PCTO2011). It's focused on how students or new graduates can leverage the power of social media to get themselves a job. Lucas and I both graduated in May 2010 and have taken different paths to get a job in the Social Media Analytic industry (aka a dream job), and we put this presentation together to help others accomplish that as well.

1. The Social Grad
Kenny Norton - @KennyNorton
Lucas Walker - @WalkerLucas

3. What Should I Do?
 Graduating soon
 Becoming a free agent
 Offers??
 Social presence??

4. Get a Social Workout
 Build up your presence
 Help others – friends, businesses, extra-curricular
 Look for opportunities
 BUILD Experience, paid or not

6. Leading to Graduation
 Get your CV ready
 Build a ‘master résumé’ that you can pull from
 Get active on Twitter, set up your Facebook security settings,
Google yourself
 Get recommendations on LinkedIn while work is still fresh.

7. Resume
 Two pages – typical, complete pages
 PDF ONLY
 Promote your social media and web presence
 Talk about your understanding and experience, don’t be
bashful

8. NETWORKING

9. Networking
 Make the extra effort – Don’t be lazy.. it’s awkward
 New grads need every edge possible
 Start applying now! Learn who is who in the field you want
to work.
 Use Twitter and LinkedIn to connect now
 Accomplished business
people.. Know (a lot) of
other people

11. Twitter
 Start following people – More Following = More Followers
 Find like-minded individuals – We Follow
 Twitter Chats - #u30pro #u20pro #smchat
 Tweet about things you’re passionate about
 DO NOT SYNC YOUR FACEBOOK AND LINKEDIN

12. Don’t play Heavy Metal at a Jazz Bar
(Know your audience)

13. Job Hunting
Standing out in a crowded field

14. Job Hunting
 Be Patient
 Marathon not a sprint
 Dress Sharp
 “Unless it’s an interview at a shipping yard, wear a suit.”
 Use the time to do other things
 GMAT/LSAT/MCAT
 Online courses

15. Job Hunting
 Grab a part time job while you hunt:
 Motivation
 Money – No Debt =)
 Interview as much as possible, don’t turn something down
because you might not like it.
 Learn something from each interview
 Use your social media tool box!

17. Linkedin
 Connect with people you have met
 Virtual rolodex
 Linkedin > Business Card
 Ask for recommendations – Friends, Professors, Bosses
 Promote! (For example: linkedin.com/in/username)

18. Internships
 Make sure goals, responsibly are clear
 Learn as much as you can
 More than just your role
 If it is unpaid think if it is for you
 Don’t be afraid to negotiate
 For profit company

19. Resources
 Podcasts:
 ThisWeekin
 Marketing over Coffee
 Twitter –WeFollow.com
 Books:
 Groundswell – Charline Li
 Socialnomics – Erik Qualman
 Crush It – Gary Vaynerchuk
 All Marketers are Liars – Seth Godin

20. Resources
 Books
 Sweaty Palms, Socialnomics, Hey Whipple, The Missing Manual
Series, Fiction, Malcolm Gladwell
 TV Shows and Movies
 Undercover Boss
 Thank you for Smoking, American Gangster
 Podcasts
 How Stuff Works, TED Talks, This Week in…

21. All Links Mentioned
 WeFollow.com – A site to find meaningful people with
similar interests as you
 About.Me – A website which will allow you to have all of
your online presences in one easy to use website
 #Under30Pro – Here is a link to the Under30Pro Twitter
chat mailing list or click here for a search on Twitter
 TweetDeck – Our favorite client to manage your social
dashboard
 ThisWeekIn – A video podcast network for everything

22. Thank You
 KennyNorton - @KennyNorton
www.kennynorton.com
Norton.Kenny@gmail.com
 Lucas Walker - @WalkerLucas
http://www.exercitare.com
Walker.Lucas@gmail.com
 #SocialGrad