Seven ways to improve email campaign click rates.

1. 7 ways to increase your click rates
After working hard on your email campaigns, you want to make sure that people read it and
click the links inside. In this article, we will discover 7 ways to help improve the click-through
rate of the links in your email message.
Have you ever received a direct mail letter
that asked you to put a big "Yes" sticker on
the offer letter and return it? If you returned
the letter, they know there's a good chance
you're interested in the offer. The "Yes"
sticker is just to get you involved.
Email marketers can use this idea, too, for
maximum success in your opt-in email
marketing campaigns. Placing links in your
marketing is one way to get your audience
to interact with your message. It also helps
deliver your audience to your website.
1. BENEFITS
Be sure that there is a clear benefit associated with every link. Your audience will be more likely to click the
link if they are aware that there is something valuable to them. Don't assume that they'll automatically
perceive that value simply by clicking the link. Instead, make it very clear: When you click, you will get X
benefit.
Avoid: View our latest offer here.
Instead, use: Get a money-saving coupon.
2. TEMPTATION
Entice your readers by tempting them to keep reading on the "other side" of the link. Start sentences, but don't
finish them. Create teaser paragraphs and provide a link to the rest of information. Ask a question and
provide the link as the response.
Avoid: Dromophobia is the fear of crossing streets.
Instead, use: Learn what Dromophobia is.
Or use: Did you know there is a phobia of crossing the street? Learn what it is called.
Or use: There's an old joke about the chicken crossing the road. But did you know that millions of Humans fear
that same activity? Learn more.

2. 7 ways to increase your click rates
3. THE FULL LINK
People want to know at a glance where their mouse click will take them. While you may want to use an
embedded link (for example, click here for a money saving coupon), be sure to always provide the full URL
too. Research by business analyst Jupiter Research suggests that text links are more effective than linked
images. If you currently use linked images, consider adding text links to your message.
4. CLARITY
If possible, make the URLs clearly benefit-oriented and not too long. Your reader's eyes will skip over a really
long URL that looks like a jumble of code. However, a URL that is short and sweet with clear benefits will help
to reinforce the value of what sits on the other side of the link.
Avoid: "http://www.example.com/newsletter/2011/link/a/c/article2/salespage2.asp"
Instead, use: "www.example.com/Money-Saving-Coupon"
5. MORE CLARITY
Your audience will be more likely to click your link if it is clear what they will get on the other side. Even by
providing clear benefits and a benefit-oriented URL, it's still easy to miss telling them what they will receive.
Be clear in what they can expect once they've clicked the link. This will help improve your click-through rate as
well as create good favor from your audience.
Avoid: Click here to save time.
Instead, use: Read a helpful article about how you can save time.
6. PERMANENT LINKS
Do you want your audience to save your email and refer to it later? The more helpful it is, the more likely
they'll save it for future reference. If you expect them to save your emails, make sure the links are still live six
months or a year down the road.
7. TEMPORARY LINKS
Although permanent links are critical to ensuring your message gets read again and again in the future, you
can use temporary links to help create urgency to get your audience reading today. If the rest of your links
are permanent links, have one highlighted link in each message that uses the temporary nature of the link to
your advantage.
For example, "This coupon will only be available until Jan 30th. Avail its benefits now"
There's a gap between your audience and your website. Your email marketing creates a strong foundation but it is
often your links that bridge the gap and bring your audience to your site.