a little bit of Apple evangelism I did a few years back, when everyone used grey wintel boxes and I insisted in using my personal Macbook at work. video clips were taken from "Pirates of Silicon Valley" and images from various sources and Apple fan sites. Slide 9 - Unveilling of Apple ii at Trade Show West Coast Computer Faire in 1977 http://www.youtube.com/watch?v=rUxhUToCZgQ&t=5m43s Slide 14 - bill gates & co. visits Apple campus http://www.youtube.com/watch?v=fJl0jCknB6c&t=2m51s Slide 31 - Think Different ad http://www.youtube.com/watch?v=4oAB83Z1ydE

1.  : a bit of history
Apple Inc, Steven P. Jobs, Macs

2. 1. Apple Computer incorporated

3. at those times computers were expensive
and existed only in labs and govts.
Wozniak was working fulltime at HP, and
loved to design computers (motherboards)
Steve Jobs convined Woz to design a
computer that they could sell, and Woz
agreed.
founded April 1st,1976
Steve Wozniak (25), Steve Jobs (21)

4. At a Homebrew Computer Club meeting,
Apple I
Jobs demoed the Apple I. Jobs
convinced Byte Shop owner to buy 50
Apple Is - even though at that time, he
and Woz didn’t even have the money to
buy the parts.

5. Steve Jobs sold his VW van,
managed to borrow $5000 to
pay deposits, and convinced
suppliers to extend 30 days
credit on $15000 worth of parts.
They worked hard in Steve’s
parents garage for a month, and
earned $8000. Steve went
looking for funds at Sequoia.
Mark Markulla came on board,
Apple computer inc. was born
added more than $30k to Apple.

6. Apple ][

7. steve wanted to shake the world
by Apple ][. Designed the case
himself and ordered his staff to
polish the corners round with
sand-paper. Also hidden all
cables to make the computer
look friendly to general public.

8. woz wanted to build a new computer with
color and sound support, so he can play
Breakout. With AppleBASIC programmed
in the ROM and up to 8 slots, Apple //
was designed from the ground up to be a
developer friendly computer. It even has
support for upper case/lowers case for
typing. next steps: Apple ][

9. Trade Show West Coast Computer Faire in
1977. Bill Gates became a Mac developer.
After Apple ][ got famous, IBM announced it
would start to sell PCs in 1981.
The Apple ii platform lasted from 1976-1989,
with install base of 2m.
See clip at:
http://www.youtube.com/watch?
v=rUxhUToCZgQ&t=5m43s

10. Trade Show West Coast Computer Faire in
1977. Bill Gates became a Mac developer.
After Apple ][ got famous, IBM announced it
would start to sell PCs in 1981.
The Apple ii platform lasted from 1976-1989,
with install base of 2m.
See clip at:
http://www.youtube.com/watch?
v=rUxhUToCZgQ&t=5m43s

11. the mac child of a power struggle. steve jobs
drove a bunch of top engineers mad to create
his dream machine.
insanely great. make a dent in the universe.
The Macintosh

12. first computer to feature a GUI and a
mouse. xerox parc costing $100000
Inspiration: Xerox Parc

13. Lisa OS

16. bill gates & co. visits Apple campus
http://www.youtube.com/watch?
v=fJl0jCknB6c&t=2m51s
Mac and Windows

17. bill gates & co. visits Apple campus
http://www.youtube.com/watch?
v=fJl0jCknB6c&t=2m51s
Mac and Windows

18. windows 1.0

19. aftermath.
woz leaves apple, steve got fired in
1985.
apple began its 10 years demise.

20. aftermath.
woz leaves apple, steve got fired in
1985.
apple began its 10 years demise.

21. aftermath.
woz leaves apple, steve got fired in
1985.
apple began its 10 years demise.

22. formed NeXT Computer and PiXAR

24. jobs returned to Apple in 98, when Apple
bought NExt Computers. Steve, as
iCEO, unleashed the iMac

25. jobs returned to Apple in 98, when Apple
bought NExt Computers. Steve, as
iCEO, unleashed the iMac

26. jobs returned to Apple in 98, when Apple
bought NExt Computers. Steve, as
iCEO, unleashed the iMac

27. jobs returned to Apple in 98, when Apple
bought NExt Computers. Steve, as
iCEO, unleashed the iMac

28. jobs returned to Apple in 98, when Apple
bought NExt Computers. Steve, as
iCEO, unleashed the iMac

29. jobs returned to Apple in 98, when Apple
bought NExt Computers. Steve, as
iCEO, unleashed the iMac

30. 2. Steven P Jobs
and his influence on Apple products
this section is about some of the wild and
eccentric things Steve Jobs said or did. And
they turned out to have pivotal impacts on
the Apple products are designed and built.

31. youth: grew up in late 60s and influenced by
its culture. woodstock. the beatles. dylan.
vietnam war.

32. After earning enough money, Steve Jobs
travelled to India with a friend to look for
holy gurus Kainchi ashram and Neem
Karoli Baba to learn about life. The pair
eventually wandered across India with
shaved heads and few possessions in hope
of seeking spiritual solace and
enlightenment.
In his later years Steve remains dedicated
to spiritualism practices. He would regularly
visitor a Shinto priest whom acted as his
mentor, became a vegetarian, and lead a
non-extravagant life style. He remains very
much obsessed with ideologies and
achieving something great. At all costs.

33. perfectionist, inspirational, grand schemer, visionary

34. “Your time is limited, so don't waste it living
someone else's life”
“Stay hungry. Stay foolish”
“Innovation is the
distinction between a
“The only way to do great work is leader and a follower.”
to love what you do.”
“A computer ! a bicycle of "r minds” “People who are serious
about software build
their own hardware”
perfectionist, inspirational, grand schemer, visionary

35. menacing, ruthless, manipulative, controlling, egoistic

36. "I hear you're great, but everything you've done so
far is crap. Come work for me."
“You guys really fucked up. I’m going to have
to lay a lot of you off.”
“Tell me what you do at Apple and why I “are you a virgin?!”
shouldn’t fire you.”
“I think it’s fucking shit.” "The only problem with Microsoft is they just have n
menacing, ruthless, manipulative, controlling, egoistic
taste.They have absolutely no taste."

37. aesthetics and incredible attention to detail
few things of how he did influenced Apple
products - design and typography
at 17 he insisted going to Reed College,
Portland, Oregon (as expensive as
Stanford), but after 6 months he dropped
out.
"I decided to take a calligraphy class. I
learned about serif and san serif typefaces,
about varying the amount of space between
different letter combinations, about what
makes great typography great. It was
beautiful, historical, artistically subtle in a
way that science can't capture, and I found
it fascinating."
"If I had never dropped in on that single
course in college, the Mac would have
never had multiple typefaces or
proportionally spaced fonts. And since
Windows just copied the Mac, its likely that
no personal computer would have them."

39. All you needed was a cup of tea, a light, and your stereo, you know, and that’s what I had.

40. not only must software be dead simple to use, it
also has to pass the “induce childlike wonder”
test.

41. mac chime - a baby’s first cry

42. mac chime - a baby’s first cry

43. Closing - Here’s to the crazy ones.

44. Closing - Here’s to the crazy ones.