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1. NONPROFIT INVESTOR
INDEPENDENT RESEARCH FOR PHILANTHROPY
SUMMARY
New Door Ventures New Door Ventures (“New Door”) provides Bay Area at-risk youths
between the ages of 16 and 21 opportunities for work as pathways to
Nonprofit Investor Rating: sustainable lives. New Door provides over 130 paid internships a year
NEUTRAL and serves more than 200 youth annually through job-readiness
training and supportive case management.
Mission Statement STRENGTHS
To prepare at-risk youth for work and life. New ▲ Clear and innovative goals. New Door recognizes that youth
Door Ventures provides skill-building, individual employment and educational attainment are at their lowest point in
support and jobs that enable youth to discover decades and has been campaigning to raise $10 million to build a
and achieve their potential, which is integral to youth center that envisions providing 2,000 jobs for disconnected
their successful transition to healthy, sustainable youth from 2011 to 2020.
adulthood. New Door Ventures’ aim is to ▲ Positive program impact. New Door Ventures has created 44.5%
transform individuals who will in turn transform more jobs in 2011 than in 2010. 87% of the graduates went on to
their communities. new jobs or higher education after New Door job internships.
CAUTIONS
Financial Overview
$ in MM, Fiscal Year Ended December 31, ● Increasing cost per beneficiary. Although expenses increased by
2009 2010 2011 27% from 2008 to 2010, the number of students served declined
Revenue and Support $3.6 $4.8 $7.8 from 356 to 219 youths from 2008 to 2011. While there may be good
Operating Expenses $3.5 $3.9 $4.3 reasons for higher costs per beneficiary, New Door Ventures has not
provided commentary.
% of Total: ● Lack of program details. Additional information regarding services
Program Expenses 47% 89% 85% delivered (e.g. length of internships, number of internships provided
G&A 0% 4% 5% at New Door's businesses vs. Ally local partners) is necessary for
Fundraising 0% 7% 9% donors to understand the reasonableness of New Door's cost to
deliver programs. Additionally, “number of youths served” and
Year Founded: 1981 “number of paid internship provided” seem to be used
interchangeably while the two measurements are different.
● Unstable revenue portfolio. Enterprise revenue as a percentage of
total sources of funds has declined from 62% in 2009 to 36% in 2011,
Contact Details reflecting higher dependence on individuals donors. This raises
New Door Ventures concerns regarding diversity of New Door's enterprise donor base.
3075 21st Street ● Impact metrics focused on short-term impact. Statistics reported
San Francisco, CA 94110 in New Door’s 2011 impact were measured only six months after
completion of program report do not reflect long-term impact as they.
http://www.newdoor.org
EIN: 94-2780274 RECOMMENDATION: NEUTRAL
New Door demonstrates ambition as they raise funds to create more
Analyst: Rainbow Wong jobs through building a youth center. However, New Door’s impact
Peer Review: Michael Ojunga, Ruth Yen measurement of graduate statistics six months after completion of
the programs is insufficient to measure long-term impact. Also, the
Publication Date decline in number of youths served while expenses increased from
April 18, 2013 2008 to 2011 raises questions about New Door’s cost structure.
Nonprofit Investor Research | nonprofitinvestor.org

2. OVERVIEW OF NEW DOOR VENTURES’ ACTIVITIES
New Door Ventures (“New Door”) was founded in 1981 as a Christian based service called the Golden Gate Community
to provide emergency shelter to San Francisco’s homeless. The founders soon realized that solving the problem of
homelessness also required jobs, skills, and opportunities, so New Door was born to provide Bay Area at-risk youths who
are between the age of 16 and 21 the opportunities for work as pathways to sustainable lives. Since 2005, New Door
has provided job internships through its own businesses, Ashbury Images and Pedal Revolution. In the fall of 2008, New
Door launched the Ally Partnership which creates job internships for youth through local business partners. Today, New
Door provides over 130 paid internships a year and serves more than 200 youth annually through job-readiness training
and supportive case management. New Door’s current goal is to fundraise to build a youth center that will create 2,000
jobs for teenagers.
Program overview
New Door provides job training, educational support, and essential support for Bay Area at-risk youth between the ages
of 16-21. These at-risk youth are youth who are disconnected and have experienced substantial periods of
unemployment, homelessness, involvement with the criminal justice system or poverty. By providing paid internships,
skill building training, and 1:1 educational support, New Door aims to graduate them with skills that will sustain their
transition into adulthood.
Paid internships – Youths are placed in internships with nonprofit businesses that New Door owns (Ashbury
Images and Pedal Revolution) or partners (Ally Partnership) to provide them with real workplace experiences.
Ashbury Images – A screen-printing business offering embroidered apparel and custom-designed
promotional products for corporations, universities, nonprofit organizations and special events, located
in San Francisco’s Bayview District.
Pedal Revolution – A full-service bicycle sales and repair shop, located in San Francisco’s Mission District.
Ally Partnership – New Door partners with 30+ local businesses and nonprofits to provide paid
internships for New Door youths. New Door pays for the interns’ wages, provides all HR, training, admin
and legal support for its Ally jobsite partners. Ally partners benefits from low-cost labor and zero
expense for giving back to the community.
Job readiness – Skill-building workshops such as interviewing, resume writing, personal finance, and nutrition
are available to their youths.
Educational support – After each youth completes an educational plan with his / her case manager, he / she
receives support such as homework check-ins and GED preparation. New Door purchases study materials and
funds testing fees for each youth. Educational support is provided by a contract instructor, New Door staff and
volunteer tutors.
Current Development - Threshold Ventures
New Door is running a two year Threshold Campaign: Banking on Youth to raise $10 million to support their vision of
providing 2,000 jobs for disconnected youth from 2011 to 2020. The fund will go towards supporting New Door’s annual
program costs as they expand the program, the youth center, and their reach to transform more youths’ lives. New
Door hopes to acquire two times the facility space to serve three times as many youths and help at least 85% of
graduates go on to their next jobs or further education. So far, New Door has committed $6.1 million and needs $3.9
million more to expand the program.
New Door Ventures| Nonprofit Investor Research 2

3. PROGRAM RESULTS AND EFFECTIVENESS
Based on New Door’s impact report in 2011, the organization is continuing to grow. In 2011, New Door provided three
times as many paid internships as they did in 2008, from 44 to 133 paid internships. Compared to the 33% national
unemployment rate for youth ages 16 to 24 as of January 2012, 87% New Door graduates went on to new jobs or higher
education within the first six months after completing a New Door internship. New Door seems to also reshape youths’
prior criminal backgrounds as none of their youths re-offended after participating in the program. As the Bay Area
community believes in New Door’s impact, they have attracted 362 volunteers to engage in supporting programs in
2011. It would be interesting to understand whether New Door recruit only professionally trained volunteers to act as
educational mentors to youths or New Door provides mentorship training to volunteers. While the New Door website
provides these statistics demonstrating success, detail explaining why the number of youths served has declined from
356 in 2008 to 129 in 2009, and the methodology of measuring impact would be helpful for the community to
understand New Door’s work in the Bay Area.
TRANSPARENCY
New Door shows a strong commitment in maintaining transparency, providing audited financial statements, and
performance reports. However, New Door has not yet filed 2011 Form 990. Moreover, the current information
regarding their donation groups, methodology to measure impact, and program functions are not robust enough to
completely explain their operations and strengths. Without a more detailed explanation of New Door’s operations,
programs, impact, and financial support, the public is unable to ascertain whether New Door’s impact on its targeted
demographic is accurate and if there are certain areas that can be further strengthened.
FINANCIAL OVERVIEW
Even though New Door experienced a 4.5% revenue decline in 2009, their revenues have been steadily increasing since.
Revenue has grown by 62% from 2008 to 2011. New Door management is quite responsive to changes in their revenue
and expenses as the CEO took a pay cut of $20,000 in 2010 when she saw that the prior year’s revenue declined.
New Door experienced an operating loss in 2008 but had shown a strong recovery as the following years yield positive
operations. With the donations increase and prudent expense management, New Door’s net income was $3.5 million in
2011 (according to audited financial statement), in comparison to the income loss of $238,153 in 2008. If New Door’s
operations continue at the same proportion, program expenses and operational costs will be 80% of their revenues.
Support and Revenues Mix Over Time
$ in MM
$14.0
$12.0 $7.8
$10.0
$4.8
$8.0
$3.8 $3.6
$6.0
$4.0
$2.0
$0.0
2008 2009 2010 2011
Total Support and Donations Program Fees Other
New Door Ventures| Nonprofit Investor Research 3

4. Currently, a detailed operational trend of New Door is not apparent as they have not yet filed Form 990 for 2011, a piece
that is crucial to make year to year comparison. In 2010 and 2011, New Door distinguished costs for each of their
programs: Ashbury Images, Pedal Revolution, and Youth Development. These program expenses have represented an
average of 61% of total expenses. The distinction of these expenses shows that these are their core programs and
perhaps they have divided staff to focus on each of these programs. Within the expense items, New Door incurred
$158,730 in consultants and outside services fees in 2008 and did not incur those costs again until $63,444 in 2011. It
would be helpful to know if this expense is for measuring program impacts and will be a cost that occurs every few years.
Detailed Financial Information
$ in 000’s
Fiscal Year Ended December 31 2008 2009 2010
Operating Revenue:
Contributions and grants $988,495 $1,352,466 $1,977,480
Program service revenue 2,759,607 2,214,149 2,766,029
Investment income 49,491 43,948 47,026
Other revenue (19,255) 1,039 12,242
Total Support and Revenues $3,778,338 $3,611,602 $4,802,777
% Growth (4.4%) 33.0%
Expenses:
Salaries, other compensation, emplo $1,938,372 $1,633,336 $1,891,312
Supporting Services:
Total fundraising expenses 242,149 - -
Other expenses 1,835,970 1,823,989 2,033,073
Total Expenses: $4,016,491 $3,457,325 $3,924,385
Source: Form 990
KEY PERSONNEL BIOS
Tess Reynolds, Chief Executive Officer, has been with New Door Ventures’ CEO since 2003. With her industry
experiences in consumer goods and technologies, she has led New Door to more than double its annual revenues and
tripled its number of paid job internships for disconnected youth. Before New Door, Tess is best known for co-creating
Harvard Graphics, the product that led the presentation graphics market prior to Microsoft PowerPoint. She has worked
as a business unit general manager, a vice president of marketing, and principal of her own management consulting firm
which served global and start-up technology companies. While in the business sector, Tess volunteered at and served on
the boards of nonprofits like the YWCA, Lucile Packard Children’s Hospital at Stanford, and the Children’s Hospice and
Palliative Care Coalition. Tess is a member of the San Francisco Social Enterprise CEO Forum and speaks frequently at
various conferences. She is an immigrant from the Philippines, has a B.A. in Economics-Honors from the Ateneo de
Manila University, and an M.B.A. from Santa Clara University in California.
New Door Ventures| Nonprofit Investor Research 4

5. OTHER THIRD PARTY RATINGS
New Door was selected as one of fifteen organizations nationwide to participate in PropelNext, a new venture of the
Edna McConnell Clark Foundation (EMCF), one of the nation’s leaders in creating greater opportunities for America’s
most vulnerable young people.
GreatNonprofits rates New Door 5 out of 5 stars based on 6 user reviews. The rating is based on the quality of New
Door’s mission to creating a safe space for youths and the quality of New Door interns at a local business.
GET INVOLVED
New Door Ventures welcomes various ways to get involved:
Ways to Support Website
Become an Ally Partner (in San Francisco, Bay Area) http://www.newdoor.org/get-involved/ally
Make donations (monthly support, in-kind gifts, large gifts) http://www.newdoor.org/get-involved
Volunteer http://www.newdoor.org/get-involved/volunteer
DISCLOSURES
Rainbow Wong certifies that she does not have any affiliation with New Door Ventures and has never made a donation to the
organization. Additionally, Rainbow Wong has not supported directly competing organizations in a greater capacity than a nominal
donation. NPI analysts and NPI as an organization do not receive any form of compensation from reviewed charities.
This report is for informational purposes only and does not constitute a solicitation for donations. While the reliability of information
contained in this report has been assessed by NPI, NPI makes no representation as to its accuracy or completeness, except with
respect to the Disclosure Section of the report. Any opinions expressed herein reflect our judgment as of the date of the materials
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New Door Ventures| Nonprofit Investor Research 5