2. « My success in both Paris and London led to many
partnership offers from entrepreneurs and investors.
I always resisted the temptation of an easy expansion,
instead focusing on developing my places and expertise
with discernment and no sense of urgency. I need to
feel and experience the spaces I create as they come
to life. I’m not a chef and I’m not a businessman with
a multitude of chain restaurant brands either. I’m
a restaurant owner, food is the central element, and
what I care about is the heart and soul of each and
every restaurant I create. I wouldn’t be content with
just replicating a certain style like a formula.»
Mourad Mazouz
2
3. MOURAD MAZOUZ
Mourad Mazouz was born in Algeria in 1962; he moved to Paris in
1977 and has been living in London since 1995.
Mourad opened his first bistro Au Bascou in Paris in 1988. Since then, he has
launched the 404 restaurant in Paris and the phenomenally successful Momo
Restaurant Familial in London in 1997, which won the Evening Standard
‘Bar of the Year’ award in its first year of trading.
In 1999, Mourad expanded Momo by opening the Mo’Cafe next door, an
innovative venue concept of Bazaar and Kemia (Arabic Tapas). He also
financially supported and the launch of Michelin Starred restaurant Club
Gascon in Smithfield Market.
In 2002 Mourad opened his most visionary project to date, Sketch, with three
Michelin starred chef Pierre Gagnaire. A tribute to superb gastronomy and
cutting edge art, Sketch is now a London institution having won a host of
major awards including its first Michelin star in 2005
In 2006 Mourad opened Almaz by Momo restaurant in Harvey Nichols
Dubai, a superb amalgamation of modernist North African design and food.
In 2008 thePrada Foundation has asked Momo’s team to operate the Double
Club “Pop up Restaurant & Bar”, an installation of a Congolese and Western
bar and Restaurant by world renowned artist Carsten Holler. At the Mourad
opened Derrière in Paris.
Mourad has published a culinary journey through North Africa, The Momo
Cook Book (2000) which has subsequently been translated into five other
languages, French Spanish, English, Dutch and German.
Mourad is also the founder of Mo’Zik record label, which aims to create
a diverse musical universe that crosses the boundaries of Eastern, Western,
contemporary and traditional music. The latest CDs produced by the label
include ‘Sketch 02 day’, ‘Latinesque’ and ‘Arabesque 4’.
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4. BUSINESS STRUCTURE
SKETCH
51%
CLUB GASCON
25%
MOMO
100%
Mourad Mazouz
`
404 - ANDY WAHLOO - DERRIÈRE
50%
AlmAz by momo
MOMO
100% FRANCHISE
INTERNATIONAL
PROJECT
LTD
momo At the Souk beirut
PARTNERSHIP / LICENSE
4
5. BRAND & TRADE HISTORY
RESTAURANT OPERATIONS
MANAGEMENT CREDENTIALS / EXPERIENCE
RESTAURANTS
1988 Au Bascou paris
1990 404 paris
1997 Momo london
1998 Club Gascon london partner
1999 Mo Tearoom london
2002 Sketch london
2002 Andy Whaloo paris
2006 Almaz by momo dubaï franchise
2008 Double Club london operate on behalf of prada foundation
2008 Derrière paris
AWARDS
Momo best restaurant of the year in 1997
Momo cookbook gourmand world awards in 2002
Club Gascon one michelin star in 2002
Sketch one michelin star in 2005
aa 5 rosettes in 2009
aa wine award for england in 2008
Almaz by MOMO best new restaurant, time out dubai
best north african restaurant, time out dubai in 2008
HIGH PROFILE EVENTS
ascot polo tournament – cartier polo tournament - madonna’s birthday –
nelson mandela 90th birthday – 300 premiere – australia premiere - lVmh …
FASHION/BEAUTY
cartier - chanel - naomi campbell for stella mc cartney - oZwald boateng -
antiK - batiK - puma - l’oreal …
CORPORATE EVENTS
financial serVices: barclays - ubs – Jp morgan - deutsche banK - bnp paribas …
consulting firms: deloitte - pwc – goldman sachs - accenture…
MEDIA
channel 4 - bbc - sony – apple - disney - itunes sony music – bmg
island records …
5
6. KEY PERSONNEL PROFILES
MOMO INTERNATIONAL
Samir Kerchiched
General Manager and Head of Business Development
Since the completion of his hospitality management degree, Samir has gained 21 years of
experience in the hospitality industry worldwide.
Starting out in the hotel world, before moving on to restaurants and bars, Samir has spent the
last 15 years of his career managing and opening several of the world’s major venue concepts
such as Momo and Club Gascon in London; Nobu and Barrio Latino (part of the Buddha Bar
Group) in Paris; and recently Almaz by Momo in Dubai.
Samir now concentrates his attentions on business development and has established valuable
relationships worldwide for the expansion of various concepts.
Mohamed Ourad
Executive Head Chef
Mohamed trained at the national Cookery and Hospitality College in Algiers. After further
studies in France, he spent two years cooking in France and the UK before returning to
Algiers. Here he opened the Hilton Algiers as Executive Sous-Chef and the Saint George
Hotel as Head Chef.
Mohammed Ourad was appointed Executive Head Chef at Momo, in 1999 and has continued
to elevate the standard and variety of North African cuisine offered at Momo Restaurant
Familial. In 2000, he played an integral part in compiling the award winning Momo Cookery
Book, which has achieved a worldwide reputation.
Meriem Talbi
Head of Corporate Events and Marketing
A native French Algerian, Meriem holds a Masters Degree in Commerce.
Her earlier experience includes eight years of market research, PR and communications across
various industries with consultancies in London, as well as seven years working for the UN in
West Africa.
She joined Momo in December 2007 as Head of Corporate Events and Marketing, bringing her
substantial network of contacts within large corporations. Her international business experience
combined with her strong multicultural understanding, enable her to reach a diverse range of
target clients.
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7. PARTNERS
Ich&Kar
Ich&Kar has been our creative agency since 2000. The company created the famous Kemia Bar
calendar, the Sketch look book (Winner of the “D&AD Award in 2006”) and is currently working
on Momo’s new visual identity and website. Ich&Kar has become an essential partner in the
Momo success story.
www.ichetkar.com
Bacchus PR
Bacchus has been our PR agency since Momo opened in 1997. Through great press
relationships, the Bacchus team has built and maintained a strong media presence for Momo,
both nationally and internationally.
www.bacchus-pr.com
Enchanted Tunes
Since 1999, Enchanted Tunes has been the music booker behind the live concerts at Momo’s
Kemia Bar. Every Tuesday night they help create magical and unforgettable evenings!
www.enchantedtunes.com
Annaka fzco / Annabel Karim Kassar & associés
Annabel Karim Kassar works closely with Mourad Mazouz to design the look and feel of our
establishments. She has influenced the interior design and architecture of Momo, Andy Wahloo
and Sketch. In 2005, Annabel and her agency delivered the Almaz by Momo concept in Dubai.
www.annabelkassar.com
Eureka Executive
Eureka Executive Search started working with us in 2002 and continues to play a critical role in
our success by sourcing the right candidates for key management roles. They have sourced the
majority of our senior front of house and kitchen staff for Momo, Sketch and Almaz.
www.eurekaexecutive.org
SeftonHornWinnch Creative Kitchen&Restaurant concepts
Since 1997, SHW ahs worked with us to create each of our kitchen and bar designs. We have
developed several projects, which work to reflect our dream interiors whilst responding to each
site’s operational needs, creating the best design and workflow.
www.shw-ckrc.com
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8. RESTAURANTS
OWNED, CREATED
AND OPERATED
BY MOURAD MAZOUZ
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9. PARIS
« 404 »
50 seats
Specialises in popular North African food
404, Mourad’s first business in Paris, is based at 69 rue des Gravilliers in
one of the oldest private houses in the capital, close to the districts of le
Marais and Beaubourg. 404 has maintained its reputation as one of Paris’
top bars and restaurants since it first opened its doors 19 years ago.
When designing the unique look of 404, Mr Mazouz took great care in
‘orientalising’ the decor whilst respecting the original historic 16th century
structure.
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10. LONDON
« MOMO »
In 1997, Mourad launched Momo – London’s first North African restau-
rant. Based in the very centre of the capital between Soho and Mayfair at
25 Heddon Street. It became an immediate success, symbolising the heart
of cosmopolitan London, where everyone comes to eat, meet and dance.
« MOMO RESTAURANT » 90 seats
Offers a full menu of both traditional North African and modern Mediterranean
food.
« KEMIA BAR » 80 standing 40 seats
North African tapas bar regularly hosting world music concerts, DJ sets and poetry
readings.
« MO’CAFÉ » 40 indoor seats, 70 terrace seats
Oriental boutique / cafe. Since its opening, Mo’Cafe has been a great success,
satisfying Londoners’ curiosity and appetite for teas and tastes of the world.
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12. LONDON
« CLUB GASCON »
45 seats
Aimed at a clientele of local business people,
Club Gascon was awarded a Michelin star in 2002.
A restaurant specialising in the cuisine of the South West of France, Club Gas-
con was opened in 1999 in partnership with Vincent LABEYRIE and chef Pascal
AUSSIGNAC. Mr MAZOUZ owns 25 per cent of Club Gascon which is based at
57, West Smithfield
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13. PARIS
« Andy Wahloo »
70 capacity
A place to meet friends and chill out, Andy Wahloo transports its clientele to
trendy 70s Morocco in a stunning environment which could easily have been the
watering hole of choice for the stars of the time.
It was designed purely and simply to allow « 404 » customers to wait for their
table in a comfortable environment, but has evolved naturally into a popular
local bar with a dedicated and loyal customer base of its own!
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14. LONDON
« SKETCH »
This thoroughly unique space opened in 2002 at 9, Conduit Street in
Lon¬don’s chic and stylish Mayfair. It had previously been fashion icon
Christian Dior’s London head office for 40 years.
Sketch consists of five distinct spaces hosted in an 18th century town
house. The greatest challenge was to transform an historic listed building
into a very sophisticated, contemporary space. Many British entrepreneurs
were put off by the magnitude of the task: it took us more than four years
to restore and design the stunning venue you find today.
Pierre GAGNAIRE joined Mourad MAZOUZ to develop the culinary
con¬cept of the different spaces within this prestigious site.
« LECTURE ROOM and LIBRARY »
48 seats
A gastronomic restaurant, which was awarded its first Michelin star in 2004.
« THE PARLOUR »
40 seats
By day: A French style patisserie.
By night: A trendy, edgy bar with live DJ
« THE GALLERY »
125 seats
By day: A contemporary art space equipped with a system allowing 360 degree
video projections.
By night: A very contemporary brasserie.
« GLADE »
40 seats
A comfort food restaurant and bar open to the public for dinner and dedicated
to private events.
« EAST BAR »
capacity 30
The smallest bar in London, great for intimate conversation over stunning
cocktails
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17. DUBAÏ
« ALMAZ by Momo »
280 seats
A patisserie and restaurant/boutique on the top floor of
the prestigious department store of the same name .
The « ALMAZ » was awarded both by Time Out Dubai
the best new restaurant in 2007 and
best North African restaurant in 2008.
This is Momo’s first experience acting on behalf of Harvey Nichols in Dubai
as both creator and operator. In the local context, he chose to develop a
new and untapped niche with an upmarket restaurant aimed at a clientele
of Persian Gulf Arab families, and to prove that a restaurant that doesn’t
sell alcohol can still be profitable. It opened in June 2006 and has been yet
another great success for Mourad Mazouz.
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18. PARIS
« Derrière »
100 seated
Entertainment: table tennis - Relaxing: smoking-room in the attic
The “home away from home” restaurant opened in November 2008.
The idea for this family apartment-style venue was to be able to entertain
friends “at home” every night. The name comes from its location, right at
the back of the 404 and Andy Wahloo.
Customers can choose where they want to sit, whether it’s in the lounge,
dining room, bedroom or boudoir. The décor and furniture are an eclectic
mix of styles. The food is French, simple and wholesome, made with the
finest quality produce.
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19. LONDON
« THE DOUBLE CLUB »
A CARSTEN HÖLLER PROJECT BY FONDAZIONE PRADA
90 Seated for Restaurant - 450 for all Venues
The club consists of three spaces: Bar, Restaurant and Discotheque. Each space
is divided into equally sized Western and Congolese parts, generating an
inspiring perspective on double identity and cultural coexistence. The different
sections have beenconceived and designed to represent the most challenging
elements of both cultures, encompassing music, food and visual aesthetics. The
Double Club is a temporary art project, profits will be donated to the City of Joy
charity that funds projects to help abused women and children in the Congo.
Carsten Holler and Fondazione Prada approached Mourad Mazouz in late
2007 to operate The Double Club, a temporary art project where people
could drinks, dine and dance. The Double Club is not only a vibrant new
public space in London but an alliance of Western and Congolese cultures,
representing both ways of life without attempting to fuse them.
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21. MOMO’S CUISINE
The cuisine at Momo Restaurant Familial sparked British interest in
every element of North African & Middle Eastern food and culture. Our menus
are created to represent traditional North African & Middle Eastern cuisine,
alongside more contemporary dishes using the region’s local ingredients and
spices. The result is a collection of North African food fit for a king, which
makes a statement without being overly exotic.
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22. MOMO’S COCKTAILS
Momo’s award winning Kemia bar continues to stun and delight
London’s luminaries and regulars alike. Kemia’s highly skilled mixologists
serve up unrivalled signature cocktails including the famous ‘Momo Special’,
a refreshing blend of vodka, fresh mint, gum syrup and soda water as well as
the exotic ‘Marrakech O’ Marrakech’ a combination of Bacardi rum, fresh
mint, gum syrup and Pommery champagne.
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