- The document provides 10 simple rules for ensuring your message gets heard by any audience, anywhere, and anytime by learning to invert the pyramid of communication. - Traditionally in journalism, the most important information like who, what, when, where was written at the top of the article with less important details below. - Today, everyone is a potential publisher and audiences want information fast on mobile devices, so communications must start with the most relevant details and message first.

1. 10 simple rules to ensure your message gets heard anywhere, by anyone, any time © Inverted Pyramid Communications www.invertyourpyramid.blogspot.com

4. If you're a CEO - or someone who would like to be - you've likely read management books like "Who Moved My Cheese?" And if you are about to do your first media interview you could read a book on "media training." There are several. But to know how reporters think – and frankly how any audience thinks and receives messages - to ensure that your message is heard by anyone, anywhere, any time, regardless of the media "channel" - you first need to learn how to Invert Your Pyramid.