This document discusses the use of social media for leadership, networking, and legislative advocacy. It explores various social media tools like Twitter, Facebook, YouTube and blogs. The presenters provide recommendations for using social media including starting small with a minimal number of people, being clear about intent, committing to stay active, using visuals, connecting with others to build an audience, celebrating successes, developing your own voice and using tools to simplify the process. The document encourages implementing board policies on social media use and continuing to leverage these tools to improve communication and student learning.