This document discusses the use of social media for leadership, networking, and legislative advocacy. It explores various social media tools like Twitter, Facebook, YouTube and blogs. The presenters provide recommendations for using social media including starting small with a minimal number of people, being clear about intent, committing to stay active, using visuals, connecting with others to build an audience, celebrating successes, developing your own voice and using tools to simplify the process. The document encourages implementing board policies on social media use and continuing to leverage these tools to improve communication and student learning.

1. Leadership, Networking
and Legislative Advocacy
Using
Social Media
Lisa Gonzales, Ed.D. – Santa Clara COE
Bob Price, Ed.D. – Empire Union SD
Kevin Silberberg, Ed.D. – Standard Unified SD
Gabe Soumakian, Ed.D. – Oxnard UHSD
Devin Vodicka, Ed.D. – Vista Unified SD
http://bit.ly/acsasocial

2. outcomes
• Explore web 2.0 tools that are
low/no cost
• Effectively network with your
colleagues, communicate as
leaders, and advocate with
legislators and school communities
• Explore the “do’s and don’ts” of
social media

3. What is social media?
Wikipedia
50 Definitions
Devin’s Definition: Content that can be
pushed, pulled, liked, shared, fed, rated, or
discussed

4. Why use it?
Half of all adults use social network sites
Facebook statistics
http://youtu.be/3SuNx0UrnEo

5. Social Media and
Education
Tool for learning?
Communication with
staff, families, and
community

6. District Web Sites

7. twitter

8. twitter

9. Facebook

10. YouTube

11. Blogs

13. Social media in advocacy

14. Recommendations
Start small
Keep number of people involved to a
minimum when you begin
Be clear about intent; we decided to amplify
our mission, vision, and values
Commit to stay active—do not let your
content become out-of-date
Use photos and visuals
Connect with others to build your audience
Celebrate the little things
Develop and leverage your own voice (ie
control the message)
Use tools such as socialoomph or hootsuite
to simplify process
Be willing to learn!

15. CSBA Board Policies

16. Next Steps
Implement new Board
Policies and Admin Regs
Continue to explore
opportunities to improve
student learning through
social media
Continue to leverage social
media as communication
tool
Connect with others to
build extended learning
community

17. http://socialmediaforschoolleaders.blogspot.com/