Kerry Rego regularly speaks as a keynote presenter on how to use social media and social networking tools to enhance your online reputation. Her book "What You Don't Know About Social Media CAN Hurt You: Take Control of Your Online Reputation" (to be released in paperback November 2012) is a full length description and plan for action. http://kerryregoconsulting.com/blog/books/ If you would like to have Kerry Rego come to your location to speak on this subject, please contact her at 707-520-4572 to arrange her services.

1. Online Reputation
Management:
The Tools to Help You
Protect Your Name
Kerry Rego Consulting

3. What Happens in Vegas…
…doesn’t stay there, thanks to social media.

4. In a 2010 study by Microsoft & Cross Tab Market
Research, 70% of U.S. recruiters have rejected
candidates based on their online reputation though
only 7% of Americans believe their online reputation
affects their job search.

5. First Page of Search Results
85% never get
off the first
page!
Internet
Reputation
Management
Data by
Compete, Jacob Nielsen, Optify
Image courtesy
InternetReputationManagement.com

6. 4 out of 5
Consumers changed their minds about a
recommended purchase based solely on negative
information they found online.
- 2011 Cone Online Influence Trend Tracker

7. Have you ever
Google’d yourself?

8. Web Items That Can Be Damaging
•Your photo
•Spelling
•Damaging info
•Duplicate names

9. Monitoring Tools
• Google Alerts
• Social Mention
• Klout
• Hootsuite
• Grader
• Twitter Search
• Hyper Alerts

10. Own Your Name
.net
misspellings
with a middle initial, if necessary

11. Own a Business? Map It
http://bit.ly/MasterListDirectories

12. Negative Posts
• How do you deal with it normally?
• Listen, respond, react
• Provide customer service & survey
• Collect reviews on the spot
• Don’t erase negative posts!
• Control is an illusion

13. 83% of companies will face a crisis that will negatively
impact their share price between 20 and 30%, during the
next five years. (Oxford-Metrica)

14. Set up a Crisis Plan
•Plan procedure
•Document
•Mock exercise
•Train

15. Update Communication
Policy
• Add internet tools
• Communicate with staff
• Train for best practices
• Update legal wording

16. High Ranking Social Media
• Facebook Pages
• LinkedIn Personal Profiles
• Twitter
• Google Local/Places
• Manta (directories)
• Blogs
• Pinterest
• Slideshare
• YouTube

17. Early Nov 2012

18. THANK YOU!
Kerry Rego Consulting
707.520.4572
www.KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com