For more info visit here http://www.kilobytes.in/services/seo

1. +91 9773144125 / +91 9773910230
conatct@kilobytes.in
KiloBytes Technologies
“New Face Of Technology”
Website: www.kilobytes.in
SEO

2. +91 9773144125 / +91 9773910230
conatct@kilobytes.in
What is it?
Search Engine Optimization is the process of improving the visibility
of a website on organic ("natural" or un-paid) search engine result
pages (SERPs), by incorporating search engine friendly elements
into a website. A successful search engine optimization campaign
will have, as part of the improvements, carefully select, relevant,
keywords which the on-page optimization will be designed to make
prominent for search engine algorithms. Search engine optimization
is broken down into two basic areas: on-page, and off-page
optimization. On-page optimization refers to website elements which
comprise a web page, such as HTML code, textual content, and
images. Off-page optimization refers, predominantly, to backlinks
(links pointing to the site which is being optimized, from other
relevant websites).
Website: www.kilobytes.in
SEO

3. +91 9773144125 / +91 9773910230
conatct@kilobytes.in
Why it is used?
Search engine optimization is crucial for online businesses today. Thus hiring an SEO service is a must
do for an online business owner like you. It will not only improve your website‟s search engine rank, but
it will also reduce your burden of managing your marketing activities. SEO experts know what‟s best for
you and will always try to find the latest methods to get more traffic into your site.
SEO companies have a deep knowledge about the website optimization. As a business owner,
you may only focus on some website elements that are outside the SEO realm. It is true that you
can learn about optimization techniques from forums or websites, but it would be very difficult
for you to master the knowledge just like the experts.
SEO companies offer professional SEO service. They will know which are the best techniques to improve
the search engine ranking of your website. Besides, they will also apply some methods that webmasters
or business owners can‟t handle by themselves.
SEO companies offer service with reliable results, and they do it quickly. When you try to implement the
optimization techniques yourself, the results won‟t be as good as those you would get from SEO
professionals. It is because you only know limited techniques. On the other hand, the experts in this
field have a wide range of alternative techniques.
Using an SEO service will actually save you time. When you hire an expert, he will perform the
optimization techniques for you and you can focus on other elements of your business.
Website: www.kilobytes.in
SEO

4. +91 9773144125 / +91 9773910230
conatct@kilobytes.in
Benefits of SEO?
Modern world of cut-throat competition of e-commerce makes SEO imperative.
More and more sites are clamouring to optimize their rankings
It leads to more visibility, leading to more business.
Behind the scenes every internet search involves complex software.
It is intelligent enough to se which pages are the most relevant to the search.
Customer typically buys from a company which comes up top in the search list.
SEO is the process of figuring out “key words”, potential customers might use to find what the
website is offering.
Simple analysis of traffic(in the adjacent figure) to Google reveals 29 percent of internet users‟
worldwide visit the Google site on a daily basis.
This clearly reveals an opportunity with search engines.
Facts in previous slide( on an average 7 pages of Google are viewed everyday ) emphasize on
search engine marketing.
Making it to the first page is a barometer of a sites success in SEO.
Higher probability that the relevant link will be clicked on when its rank is high.
SEO utilises tools and methods in making the site top ranked in the results of search engines.
Getting the website in the top half of the page ensures that the site will generate public
awareness.
It subsequently generates more traffic that could lead to potential income and business.
Website: www.kilobytes.in
SEO

5. +91 9773144125 / +91 9773910230
conatct@kilobytes.in
SEO with KiloBytes?
SEO Activities:
Two main components
1. On Page Optimization
Changes made to your website
2. Off Page Optimization
Efforts to drive visibility and links to your website
Influence on search engine rankings
On Page Optimization – 25%
Off Page Optimization – 75%
Website: www.kilobytes.in
SEO

6. +91 9773144125 / +91 9773910230
conatct@kilobytes.in
On Page SEO
Off Page SEO
Changes architecture/content of your
website
It‟s all about linking!
Inbound links from other websites
Text used for linking
Leverage your targeted
keywords and phrases
Avoiding the „click here‟
mistake
Linking resources
Directories
Business partners
Affiliations (e.g. business
groups)
Press releases
Social Media
HTML and Design
Page title
Text mark up
Meta information
Technical architecture
Technology decisions
Domain name
Page name (e.g.
webpage.html)
Directory structure
Content
Keyword emphasis
Significance of on page
text
Website: www.kilobytes.in
Search engine registration
Register your website for indexing
Create an XML sitemap
SEO

7. +91 9773144125 / +91 9773910230
conatct@kilobytes.in
KiloBytes Technologies
“New Face Of Technology”
264/7 Panchsheel, Sulochna Shetty Marg, Opp. Sion Hosp, Sion West, Mumbai-400022.
Website: www.kilobytes.in
SEO