1. Intro to Magazine Unit DUE DECEMBER 8, 2011 Write this on your assignment handout
2. “ The December Issue” This is what our class will be like for the next two weeks… Get ready!
3.
4.
5.
6. Letter size (8.5 x11) is the standard size at which magazines appear in the North America. This refers to the finished size, which is folded in half from tabloid-sized paper (11 x17). Tell this to the printer who will print your final copy! Image source: www.magazines.com Magazine Design Publication Sizes
7.
8. Cover images should have substance and should relate to the content of that particular issue. Images should be dynamic, captivating and professional. You can experiment with taking your own photos and retouching them in Photoshop, or you can use a professional stock imagery site for images (such as iStockphoto.com or Veer.com) Image source: www.solomotion.com Designing Dynamic Covers Images
9. Titles and cover lines should be shown clearly and legibly and should work (not compete) with the text. Cover lines should use unified fonts and colors, but can also experiment with creative typographic treatments. Where is the TITLE? What is the LOGO? Where is the Cover Line? Image source: www. http://buzzworthy.mtv.com Designing Dynamic Covers Titles and Text
10. There are several important elements that are essential to magazine cover design. Masthead/Logo: The magazine title. This is always presented in the same typeface, much like a logo, as an identifying visual element. Selling line: Short description of magazine’s focus. This is used as a selling and branding feature. (ex: Print Magazine’s selling line is “Design Culture motion”) Dateline: Month and year that the magazine is published, and volume (if applicable). Price is generally included here also. Cover image: Primary photograph or illustration used on the magazine cover. Image source: www.cmykmag.com Designing Dynamic Covers Cover Elements
11.
12. Feature cover line: Can be used to separate one feature story from the other articles. This is larger and more visually prominent than the other cover lines. Image source: www.cmykmag.com Designing Dynamic Covers Cover Elements
13.
14. If a design is meant to run to the edges of the card, the designer must add a “bleed.” This is done because designs cannot be printed to the edge of a page. Be sure that all essential text and images are far enough away from the edge of the trim area that they will not accidentally be cut off. Image source: http://www.magazine-agent.com Designing Dynamic Covers Bleed and Trim
33. Captain Morgan Rum Owned by Diageo, a company that makes alcoholic beverages in more than 200 countries around the world.
34. The company launched a “social responsibility” advertising campaign after people complained that the Captain character was designed to appeal to young people.
35. Captain Morgan Rum -Diego spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.
36. Analyze an Alcohol Ad 1. Color & Design How is color used to attract your attention? What kinds of technologies were used to construct this message?
37. 2. Language “ The Captain was here. Don’t drink until you’re 21. Captain’s orders.” What comes to mind when you see these words and phrases? What feelings do you experience when looking at the picture?
38. 3. Relationships What inferences can you make about the people pictured in this ad? What kind of relationship do you think they have?
39. 4. Subtext The ad suggests a meaning. It doesn’t state the meaning directly. What are some possible messages that the advertiser wants you to think or feel after viewing this ad?
40. 4. Subtext I can’t wait to be 21 so I can drink alcohol.
41. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way.
42. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way. Girls who drink alcohol are attractive and fun to be with.
43. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way. Girls who drink alcohol are attractive and fun to be with. What is accurate or inaccurate about these subtext messages? What is true and false about these subtext messages?
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
Editor's Notes
A bleed is a small amount, usually 1/8” to 1/4 inch that extends past the size of your design and is later cut away to make the final “trim” size. For instance, if your magazine cover is designed at a size of 8.5 x 11, you might add a bleed of 1/4” (top, bottom, left and right). This will make the layout print at 9 x 11.5 inches and it will later be cut down to the final trim size of 8.5 x 11 inches.
What kind of audience do you think this is a. lawyers b. artists c. parents
go to next slide to preview WEDS DO CENSUS!!!
Red is a big contrast with the dark colors of the outdoor, nighttime setting. The drawn cartoon character and cartoon-like boots contrast with the realistic photograph.
The phrase, “Don’t drink until you’re 21” makes drinking seem like an adult activity. But the girl depicted in the photo looks like a teen.
The Captain looks interested in the girl. She’s the center of attention.
You’ll get attention if you drink alcohol. You can dress and act outrageously if you drink alcohol.
Accuracy When people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.
What are the dangers of this kind of monopoly of media? Who is messaging our information – how can their political or ethical views influence the world? Consider some of the controversial covers we saw last class
You won’t find poetry in a mechanics magazine. You won’t see “Dear Abby” in The Economist
