My presentation from #SEOBarcamp in July 2013 on the evolution of the client-agency landscape

1. Evolution of the Client-Agency
Landscape
KEVIN GIBBONS
BLUEGLASS.CO.UK
@KEVGIBBO

2. No-one wants just SEO anymore…
http://econsultancy.com/uk/blog/63021-integrated-vs-specialist-have-agency-models-
changed-in-2013

3. Search should be part of a single strategy, set by
the brand across all marketing channels

4. The agency role is to support in-house
marketing teams & work closer to execute

5. Agencies need to be more agile -
shorter term projects vs long-term contracts

6. We had to break down the silos &
re-structure our team based around client lifecycle

7. What are you doing now, that wasn’t
on the agenda 12 months ago?
• Are you reading different blogs? Or attending different events?
• How has the importance of content increased over the last 12
months? Is the brand involved in providing data/information?
• Are you working closer with internal digital teams? What about
offline marketing and brand teams?
• Is the agency role now more supportive/delivery based? To
challenge ideas and provide industry knowledge/trends

8. KEVIN GIBBONS
KGIBBONS@BLUEGLASS.CO.UK
@KEVGIBBO
BLUEGLASS.CO.UK