Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011

1. 10 steps to target long-tail traffic Kevin Gibbons, Director of Strategy - twitter.com/kevgibbo

2. How do you optimise for long-tail when…

3. How important is long-tail traffic? Source: Hitwise

4. What is the value of long-tail traffic? Source: Elliance.com

7. 1) Find common search trends

8. 2) Answer FAQs within your niche

9. 3) Pick out popular themed keywords

10. 4) Use segments to analyse long-tail terms

11. 5) Use PPC & impression share data

12. 6) Use multiple tools to verify results

13. 7) Estimate average click through rates

14. 8) Use Excel to predict traffic values

15. 9) Filter keywords into themed groups

16. 10) Don’t overthink it & go too long tail!

17. Bonus tip: you need more than automated content now

18. Thank you & any questions? Please subscribe to: www.seoptimise.com/blog And follow me on Twitter: @kevgibbo