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Social Proof with Content

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Kevin Gibbons
Kevin Gibbons

Presentation from SAScon in Manchester, UK about social proof and the ZMOT (zero moment of truth)!

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SOCIAL PROOF WITH CONTENT KEVIN GIBBONS BLUEGLASS.CO.UK @KEVGIBBO
Target authority publishers to reach to new audiences
Share your story, don’t push the sale
http://www.forbes.com/sites/marketshare/2012/11/27/5-big-brands-confirm-that-content- marketing-is-the-key-to-your-consumer/ Get content marketing buy-in from the top Dan Vinh, VP Global Marketing at Renaissance Hotels:
Be educational & let your customers sell your story http://realbeautysketches.dove.com/
Create on-going content which resonates with your audience & keeps the conversation going
KEVIN GIBBONS KGIBBONS@BLUEGLASS.CO.UK @KEVGIBBO BLUEGLASS.CO.UK

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