1. jsjsjsj
SEANELLMANCOPYWRITER

2. Hellothere!

3. Hearos
Print Ear Plugs
Concert: Thur sd ay
In ju ry : Broken Wrist
Cause: Crowd Surfing
Obv iou sly if yo u k new yo u w ere g o in g t o g et inj ure d y ou
wo uld ha ve do n e s om e th ing to av oid it . The n w hy did n’t y o u
d o any thi ng to pro tec t y our he ari ng? No is e i n du c ed he ari ng
lo ss is irr eve rsi ble a n d 1 00 % p rev ent abl e. Ima gin e n ot bei ng
a bl e t o e x pe rie nce li ve mus ic, or an y m usi c f or th a t m at ter ,
ev er aga in. Pr ote ct you rse lf.
CW:Sean Ellman
AD: Matt Rogers

4. Concert: NOFX
Injury: Black Eye
Cause: Stage Dive
Ear Plugs
Obv i ousl y if you k new y ou w e re g o ing to ge t inj ured you
wo u ld h ave d one s ometh ing t o av o id i t. T hen w hy di dn’t you
d o any thing to p rotec t yo u r he a ring ? Noi se in duced hea r ing
l oss i s ir rever sible and 100% prev entab le. I magin e no t bei n g
able to e xperi ence live musi c , or any music for that matt e r,
eve r aga in. P rotec t you rsel f .
Concert: SlipKnot
Injury: Broken Nose
Cause: Mosh Pit
Obviously if you knew you were going to get injured you
would have done something to avoid it. Then why didn’t you
do anything to protect your hearing? Noise induced hearing
loss is irreversible and 100% preventable. Imagine not being
able to experience live music, or any music for that matter,
ever again. Protect yourself.
Ear Plugs

5. A Kings of Leon live exclusive video will be shot and produced specifically for Hearos. We will team up with YouTube to feature this video on the spotlight section of the homepage.
*This video will not have any sound. After about 8 seconds of confusion, the viewer will read the message from Hearos and be given a link to a landing page. This page will contain more
information about the products as well as the full video with sound.
Opening Credits
SFX: Silence (throughout)
Wide Angle
Close up
Super: The experience just isn’t the same when you lose the sound.
Super: Protect yourself.
Super: Brand Logo
visit hearos.com/protectyourself to watch the full performance
Hearos
Viral Video

6. You have just experienced
approximately 12 seconds of simulated tinnitus.
This condition is a direct result of repeated exposure to high volume.
(i.e. the concert you are about to experience.)
If these 12 seconds irritated you,
just imagine hearing bells ringing
for the rest of your life.
Protect yourself
Use One pair now.
Put the other in your wallet for next time.
Hearos
Guerilla
As fans enter a concert venue, bell ringing actors will be
lining the halls of the main enterance. Fans will be forced to
walk through the ringing before entering the show. At the
end of the hallway they will be given a card with a message
and two free samples of Hearos ear plugs.
The packaging will be redisigned to resemble condoms,
making it easier for people to keep them in their wallets.

7. NUDE ISBEAUTIFUL
PayDay
Print

8. Nude isBeautiful

9. eHarmony.com
Outdoor

10. Purex 3-in-1
Print
It takes care of everything

11. All it needs now is a
way to tell me if I left
my wallet in my pants.
All it needs
now is a GPS
sock locator.

12. The most versatile products in the kitchen.
www.oxo.com
The most versatile products in the kitchen.
www.oxo.com
OXO
Print
“Handy”

13. The most versatile products in the kitchen.
www.oxo.com
The most versatile products in the kitchen.
www.oxo.com
“Perfect”

14. The most versatile products in the kitchen.
www.oxo.com
The most versatile products in the kitchen.
www.oxo.com
“Better”

15. finishing nails
aisle 14
hammer
aisle 12
first aid kit
aisle 6
it’s all here
Home Depot
Print

16. binoculars
aisle 14
lounge chair
deck wood aisle 2
aisle 24
it’s all here
ear plugs
aisle 13
blackout curtains
aisle 6
child saftey window
aisle 22
it’s all here

17. -Decals with items and their aisle will be placed on popular store fronts in a major city.
-All decals will have the same aesthetic as the ads.
-Home Depot Logo will appear, and tag line will be changed to
“It’s all there.”
Home Depot
Ambient

18. jsjsjsj
Mindshare Advertising AgencySept 09-Present___ Copywriter InternThe Concept Farm Dec 08-Jan 09___ Copywriter InternNYLON MagazineJan 08-June 08___ Advertising/PromotionsSyracuse UniversitySI Newhouse School of Public CommunicationsSenior Creative Advertising Major/Psychology MinorNassau Community College____ GPA 3.9Useful* Condensed VersionLess UsefulSomewhat UselessEllman.Sean@gmail.com516.225.7445Staple remover for $10/hourPutter Caddy at local golf courseDressing room stock boy for Vince Neil of Motley CrueLead singer in an admittedly terrible 80s cover band called PowerdriveKombert CaterersSept 03- June 07____Head Bartender/ ManagerCamp Wah-NeeJune 06-Aug 09____Sleep away camp group leaderOtherAlpha Epsilon Pi FraternityThe NewHouse Student Run Ad AgencySyracuse After Hours Sketch Comedy Show*things i’ve doneSEANELLMANCOPYWRITER