1. Marketing Plan Lorain County
Community College Business
Division

2. Objectives
• Make the community aware of what
choices LCCC Business Division has
available.
• Inform the Alumni and community of what
is new or different about the business
divisions programs from the past.
• Gain an increased enrollment in the
business division programs.

3. Target Audience
• The high school student looking for an
education.
• The out of work adult who is looking for a
new opportunity.
• The Professor at LCCC who are looking
for additional training.
• The employed worker who is looking for
advancement and or more job stability.

4. Similar Organizations
• Cuyahoga Community College
 Tri-C offers accelerated business programs.
 Tri-C uses several social media venues to target
potential students.
• Lakeland Community College
 Lakeland offers its business students a
Associates degrees offered totally on-line.
 Lakeland uses Facebook and YouTube to target
their potential students.

5. Goals of Target Audience
• High School Student
 Quality education leading to a good job.
 A sense of growth and development of life skills.
• Out of Work Adult
 Looking for an education which leads to a career.
 A resource for life, not just an education.
• Professors at LCCC
 A tune up of their education skills.
 learn a new subject or continue their education
• Employed Worker
 Looking for an education to ensure their stability at their current
workplace.
 An education to gain an advantage over others to obtain promotions
in his company or a new one.

6. Proposed Content
• Blogs will be used to inform the
community of what the LCCC business
division has to offer.
• Blogs will be also used to show what has
been added to the programs.
• The college will show its followers that
they offer a quality education at an
affordable price.

7. Proposed Policies
• Posts to be monitored by an approved
party selected by the Dean of Business.
• Negatives comments will not be censored
but will be responded to with a solution.
• Post will not contain any personal or
privileged information.

8. Metrics
• Blogs will be used to measure their
effectiveness by using feedback and
audience interaction.
• Facebook will be used as an indicator of
followers on web site.
• New enrollment will be monitored and
tracked for effectiveness of web presents.

9. Final Goal