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LinkedIn Webcast in partnership with Allen Recruitment




©2013 LinkedIn Corporation. All Rights Reserved.
Brian Cunningham
                          Director
                          Allen Recruitment Consulting Ltd




                           Anna Ketterick
                           Relationship Manager
                           LinkedIn Talent Solutions EMEA




©2013 LinkedIn Corporation. All Rights Reserved.
My Profile
 Director of Allen Recruitment Consulting
         –     Since 2002
         –     Prior to this worked in IT
                       Programmer to CTO
                       12+ years
 Accidently fell into recruitment
 Responsible for Senior Level Recruitment and Business Development at Allen
  Recruitment
 Specialising in the IT industry:
         –     Technical through to business roles, junior to senior
         –     Offices in Dublin and Cork
         –     12 fulltime recruiters, 4 Contract Recruiters




©2013 LinkedIn Corporation. All Rights Reserved.                       ALLEN RECRUITMENT   3
Our Challenges

 Job Boards are not delivering as they used to
         – Clients are using the same job boards
 IT Market in Ireland is primarily passive
 Clients are reaching out to recruitment agencies later in the process
 Stronger competition in the IT industry




©2013 LinkedIn Corporation. All Rights Reserved.            ALLEN RECRUITMENT   4
Why                                                ?

1. Differentiate:
          From clients
          From competitors
2. Stand out in a congested market
          Leverage our IT background
          Showcase our quality
          Position ourselves as ‘agency of choice’
3. Reach passive candidates
4. Develop our Employer Branding




©2013 LinkedIn Corporation. All Rights Reserved.       ALLEN RECRUITMENT   5
LinkedIn Jobs




©2013 LinkedIn Corporation. All Rights Reserved.   ALLEN RECRUITMENT   6
LinkedIn Recruiter tool




©2013 LinkedIn Corporation. All Rights Reserved.   ALLEN RECRUITMENT   7
LinkedIn Career Page




©2013 LinkedIn Corporation. All Rights Reserved.   ALLEN RECRUITMENT   8
LinkedIn Media




©2013 LinkedIn Corporation. All Rights Reserved.   ALLEN RECRUITMENT   9
InMail: LinkedIn internal messaging




©2013 LinkedIn Corporation. All Rights Reserved.   ALLEN RECRUITMENT 10
Groups




©2013 LinkedIn Corporation. All Rights Reserved.   ALLEN RECRUITMENT 11
Company Followers




©2013 LinkedIn Corporation. All Rights Reserved.   ALLEN RECRUITMENT 12
Benefits and Results

 LinkedIn delivers the same number of applicants as our top Job
  Board
         – Had internal push back from senior / old school recruiters
 Daily direct response
         – From passive candidates
         – From other candidates
 An offer sourced through LinkedIn is 50% more likely to be
  accepted by a candidate then from a job board
 Leveraged as a business development tool
         – Different avenue than cold calling with all other agencies
         – Follow up call get answered




©2013 LinkedIn Corporation. All Rights Reserved.                        ALLEN RECRUITMENT 13
8 Tips & Tricks on LinkedIn

1. LinkedIn is not a magic wand
         – It takes work and time to get results
         – Merge all LinkedIn products to get the solution
           you need
2. ‘You only get out what you put in’- Brian
   Cunningham
3. Do not use it as a job board
4. Define your target audience and ensure they
   are on LinkedIn
5. Engage with your target candidates
6. Think about the inMails you respond to – write
   yours the same way
7. Make sure all your employee update their
   LinkedIn profile
8. And…
©2013 LinkedIn Corporation. All Rights Reserved.             ALLEN RECRUITMENT 14
8th Tip: True Story

8. Use LinkedIn in conjunction with your own database
         – Recently found a CTO candidate through LinkedIn
         – Turned out I talked to him 13 years ago and had his details on our
           database
         – His mobile number still worked
         – He is starting next week!




©2013 LinkedIn Corporation. All Rights Reserved.                     ALLEN RECRUITMENT 15
Questions?




©2013 LinkedIn Corporation. All Rights Reserved.                ALLEN RECRUITMENT 16

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Allen Recruitment LinkedIn Webcast

  • 1. LinkedIn Webcast in partnership with Allen Recruitment ©2013 LinkedIn Corporation. All Rights Reserved.
  • 2. Brian Cunningham Director Allen Recruitment Consulting Ltd Anna Ketterick Relationship Manager LinkedIn Talent Solutions EMEA ©2013 LinkedIn Corporation. All Rights Reserved.
  • 3. My Profile  Director of Allen Recruitment Consulting – Since 2002 – Prior to this worked in IT  Programmer to CTO  12+ years  Accidently fell into recruitment  Responsible for Senior Level Recruitment and Business Development at Allen Recruitment  Specialising in the IT industry: – Technical through to business roles, junior to senior – Offices in Dublin and Cork – 12 fulltime recruiters, 4 Contract Recruiters ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 3
  • 4. Our Challenges  Job Boards are not delivering as they used to – Clients are using the same job boards  IT Market in Ireland is primarily passive  Clients are reaching out to recruitment agencies later in the process  Stronger competition in the IT industry ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 4
  • 5. Why ? 1. Differentiate:  From clients  From competitors 2. Stand out in a congested market  Leverage our IT background  Showcase our quality  Position ourselves as ‘agency of choice’ 3. Reach passive candidates 4. Develop our Employer Branding ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 5
  • 6. LinkedIn Jobs ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 6
  • 7. LinkedIn Recruiter tool ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 7
  • 8. LinkedIn Career Page ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 8
  • 9. LinkedIn Media ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 9
  • 10. InMail: LinkedIn internal messaging ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 10
  • 11. Groups ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 11
  • 12. Company Followers ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 12
  • 13. Benefits and Results  LinkedIn delivers the same number of applicants as our top Job Board – Had internal push back from senior / old school recruiters  Daily direct response – From passive candidates – From other candidates  An offer sourced through LinkedIn is 50% more likely to be accepted by a candidate then from a job board  Leveraged as a business development tool – Different avenue than cold calling with all other agencies – Follow up call get answered ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 13
  • 14. 8 Tips & Tricks on LinkedIn 1. LinkedIn is not a magic wand – It takes work and time to get results – Merge all LinkedIn products to get the solution you need 2. ‘You only get out what you put in’- Brian Cunningham 3. Do not use it as a job board 4. Define your target audience and ensure they are on LinkedIn 5. Engage with your target candidates 6. Think about the inMails you respond to – write yours the same way 7. Make sure all your employee update their LinkedIn profile 8. And… ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 14
  • 15. 8th Tip: True Story 8. Use LinkedIn in conjunction with your own database – Recently found a CTO candidate through LinkedIn – Turned out I talked to him 13 years ago and had his details on our database – His mobile number still worked – He is starting next week! ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 15
  • 16. Questions? ©2013 LinkedIn Corporation. All Rights Reserved. ALLEN RECRUITMENT 16