listing presentation_2010_tcm13-16290

ONLINE MARKETING PLAN

©2010 REALTOR.com ® All rights reserved. rdc_listing presentation_full_011510_v2

REALTOR® PROFILE

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Name
Company information
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Contact information
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Years in business
Education
Designations
Organizations
Introductory paragraph goes here.

1

COMMUNITY INVOLVEMENT

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List Community Involvement

2

MY RECENT SALES

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Recent sale address_1

3

TESTIMONIALS

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4

HOW OUR OFFICE COMPARES:

 List Office Accomplishments

5

MY CREDENTIALS

 List Professional Accomplishments

6

ASKING PRICE VS. SELLING PRICE

Strategically pricing your home to get it sold for
the most money in the least amount of time

Price too low and you lose the value.
Price too high and you lose the buyers.

7

CRITICAL WEEKS WHEN A PROPERTY IS LISTED

Pricing correctly helps you strike a
deal when there is more
competition for your home.

8

PRICING VS. POTENTIAL BUYERS

Properly priced, you will have the possibility of many
more buyers competing for your property.

9

IMPORTANCE OF PRICING ON ULTIMATE PRICE
I will negotiate on your behalf to help get the best price at
the best terms in the shortest amount of time.

Over time a home that has not been sold may
attract offers below market value.

10

PREVIEW OF YOUR HOME

In addition to my efforts, the associates
in my office may be assisting me in
locating buyers, showing and selling
your home.

11

ONLINE MARKETING PLAN OBJECTIVES

90% of consumers use the internet to search for
their home
Reach the widest audience of potential buyers.
More buyers = better chance of finding one
willing to meet your terms, price and desired
closing date.

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

12

NEW MOVER SURVEY

94.3% of recent movers
said the internet was
becoming more important
than print.
YES – 94.3%
NO – 4.7%
Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008

13

36% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001


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NAR 2009 PROFILE OF HOME BUYERS & SELLERS

HOW BUYERS FOUND THEIR HOME
2002: Internet
surpassed print ads

2004: More buyers found their home
on internet than from signs

2009: The internet is THREE
TIMES as powerful as signs

Internet 36%

Signs 12%
Print ads 2%


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BEST OF ALL WORLDS
BUYERS SEARCH OUR LOCAL WEB SITE

I market to buyers
who are on our site
PLUS buyers who
have not yet picked
a broker.

BUYERS WHO ARE
JUST ON
REALTOR.COM®

PRINT ADS

BUYERS WHO SEARCH
OUR LOCAL SITE AND
REALTOR.COM®

For illustrative purposes. Varies by broker and region.

16

TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)

I focus on
REALTOR.com®
- where more consumers
spend the most time

Source: comScore Media Metrix, November 2009

17

SOCIAL NETWORKING

The REALTOR.com®
Facebook® application
is a non-intrusive way
that I can keep my
sphere apprised of
your listing

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Because REALTOR.com® has millions of listings…

I will make yours stand out
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HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
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Find your home, get directions and a map

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Connect with me in one “click” to get details and make an appointment

Buyers who already want this location find me through REALTOR.com ® iPhone marketing.
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TO THE MOST BUYERS?
• Enable your home to rise to the top of the search
above all other homes by adding more photos

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TO THE MOST BUYERS?
• I Place my cell phone on multiple points to increase
buyer calls for your property

22

TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour

Over 100 million
Americans watch
videos on the internet
every month
Source: comScore Media Metrix, Unique Users,
November 2009

23

OPEN HOUSES

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Local and regional buyers make
up half of the market

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I will market your open house
where most buyers are doing
research in the early part of the
buying decision

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Those who know the
neighborhood may refer their
friends to your home

24

BUYER ASSIST BY REALTOR.COM®
• Thousands of home buyers sign-up for home search
assistance on REALTOR.com® each month

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• I’m one of only 2 agents positioned on REALTOR.com®
in the zip code where your home is located to help
buyers search for a home.

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• This exclusive program enables me to guide home
buyers towards the purchase of a home during a
critical phase of their search

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FEATURED HOMES™ MARKETING SYSTEMSM
Locally, regionally, nationally and internationally

• Move up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers

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• I can make your home the first one buyers see

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• Triple the number of buyers who
see your home

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• Exclusive position gets your home
seen before all others

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TOP PRODUCER® MARKETING SYSTEM

Top Producer® Helps Convert
More Internet Buyers
NOT READY
TO BUY

TOP PRODUCER

FOLLOW-UP

READY
TO BUY

SOLD

INTERNE
T
INQUIRY

READY
TO BUY

32

ONLINE LISTING PERFORMANCE REPORT

• Weekly tracking report shows
how many buyers are looking
at your home

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