Tnooz and Amadeus hosted a webinar in June 2011, looking at developments in travel technology in the past six months, and where the rest of the year might lead. Presenters included representatives from Amadeus, Rockcheetah and Mobile Travel Technologies.

1. 2011 - Half Year Report Where We’ve Been... ...Where We’re Going

2. * Dynamics in travel merchandising Brian Beard - travel technology executive consultant, Amadeus * Social commerce opportunities in travel Robert Cole - founder, RockCheetah * Mobile travel products, platforms and technology Gerry Samuels - executive director, Mobile Travel Technologies Moderator Kevin May – editor/co-founder, Tnooz

3. Dynamics in Travel Merchandising Brian Beard Executive Consultant, Travel Technology

4. 4 Predictions – Early 2011 Dynamics in Travel Merchandising Collaboration of suppliers Common Web Services models Merchandising and business travel Common standards Backlash from consumers

5. 5 Results – Mid 2011 Dynamics in Travel Merchandising Healthy debate and not so healthy debate Standards moving slowly Supply Chain positioning Technology evaluation

6. 6 Looking Ahead – late 2011 and beyond Dynamics in Travel Merchandising Sales channels emerging Multiple standards New technologies emerging Healthy marketing budgets Targeted campaigns

8. Social CommerceYesterday, Today & Tomorrow tnooz-Amadeus Mid-year 2011 Webinar

9. Social Commerce – Primordial Swamp June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: ElephiPelephiflickr Robert Cole | RockCheetah - 9

10. Social Commerce – Yesterday(Predictions from December 2010) Social Telepresence (FaceTime) | Hit on New Phones? Location Check-ins Growing Rapidly | Going Mainstream? Mobile NFC Gathering Steam | Maybe in June iPhone 5? Commerce Groupon | Rapid Expansion + Rampant Cloning June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: Katherine H flickr Robert Cole | RockCheetah - 10

11. Social Commerce – Today(Observations from June 2011) Social Limited Traction for Social Currencies Klout Score & Empire Ave Share Price? Location Geo-tailored Offers Showing Promise jetBlue – 10th Anniversary Mobile Promo-Driven Flash Mobs Ocean Properties – Bacardi Girls Commerce Currently, Most Group Buying Isn’t Social Station Casinos – welovelocals June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: kagey_bflickr Robert Cole | RockCheetah - 11

12. Social Commerce – Tomorrow(Prophecies beyond July 2011) Social Social Graph Consolidation Facebook Gets Semantic Location Venue Harmonization FourSquare Venues Project Mobile Near Field Communications Payments, Ads & Loyalty Get Personal Commerce Wallets Google Wallet | Apple iWallet are Game Changers June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: just.Luc - flickr Robert Cole | RockCheetah - 12

14. 2011: Where We've Been, Where We're Going Mobile travel products, platforms and technology Gerry Samuels Founder & Executive Director Mobile Travel Technologies Limited (MTT)

16. Privately held Company

17. Launched first mobile services in 2006

18. Development Centres in EMEA & Asia

19. Dublin HQ

20. Manila

21. London (Marketing)

22. 100% Focus on Mobile Travel

23. for Travel Intermediaries

24. for Travel Providers (airlines, hotels, car rental)

25. Fast growing team of mobile travel specialists

26. Team drawn from travel technology and mobile software backgrounds

27. Not just software developers, but designers, usability, analytics, consultancy, 24x7 support, hostingMTT’s offices at The Digital Hub in Dublin © Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL

28. MTT Clients include: MTT Powers Mobile Web & Apps

29. The mobile world changed on 29June, 2007

30. 19% of all hotel queries are conducted on mobile devices Google, May 2011 A Fact

31. An Opportunity “I can say that 79 percent of our top advertisers have not built mobile-specific websites at this time” Rob Torres, Head of Google Travel, May 2011

32. Orbitz sees 4x more same day bookings on mobile than on PC Barney Hartford, President & CEO, Orbitz, May 2011 In June 2011 more people will use google maps on mobile than on desktop Marissa Meyer, Google, May 2011 6 out of 10 mobile users download travel apps May 2011 TripAdvisor Survey Some (Surprising?) Facts

33. Mobile purchases (US) Source: InMobi Mobile Shopping and mCommerce study, May 2011 Full study conducted in 14 countries among 15,000 consumers

35. http://www.webintravel.com/blog/wit-day-two--how-to-make-money-with-mobile_704© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL

36. There can be only one Source: Highlander Productions Ltd.

37. Source: mobileattack.com

38. Source: nytimes.com

39. Source: http://niallmccarroll.wordpress.com/

40. Source: globalmoxie.com

41. Which mobile channels? © Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL

42. Supporting multiple mobile channels Mobile Web CMS M B Device Database Res System Connectors UI Layer Business Layer (objects & rules) Native Applications Regular Website App API Transcoder 1st October, 2010 Copyright © Mobile Travel Technologies Limited, 2010 Proprietary & Confidential 29 Copyright © Mobile Travel Technologies Limited, 2010 Proprietary & Confidential SQL Database © Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL

43. In mobile, fragmentation is forever. Deal with it. Richard Wong, Accel Capital Source: flickr.com/photos/ginable

45. Source: flickr.com/photos/silentmute

47. Platforms - Where to Next? Need to manage the various mobile channels Both mobile web and apps are relevant Marketing and e-Commerce requires the flexibility to manage mobile in real-time

48. Thank You www.mttnow.com Thank You