The BIG Issues - Four Pillars of Travel Tech

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Presentation given to the ABiC event in London in October 2011, covering the four pillars of travel tech - distribution, search, social commerce and devices, and how they relate to the backpacking sector.

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* The BIG Issues Wednesday 12 October 2011

Industry travel tech diverse and complicated

* Distribution * Search * Social commerce * Devices

*Tour operator via an agent *Tour operator direct *Independent (flight + accommodation)

* Self-guided tours *Guided tours *Single-day or multi-day tours

* Far too complicated to organise? * Fragmentation prevents dominant players?

*Buying content? No, expertise and technology

* Search is gateway to product *Search is gateway to content *Search is gateway to social

* Social doesn’t appeal to everyone  #boo

* Social is opportunity! *Travis booked a flight on Expedia to Cape Town * Travis reviewed XYZhotelin Cape Town on TripAdvisor * Travis compared 5 tours of South Africa on TourRadar * Travis installed Tripwolf’sCape Town iPhoneguide * Travis booked travel insurance with World Nomads …to things like: * Travis boarded his flight to Cape Town on Virgin Atlantic * Travis ate a steak at a Cape Town steak restaurant * Travis was at Kruger National Park * Travis added 154 new photos to album “Africa Safari”

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The BIG Issues - Four Pillars of Travel Tech

1. * The BIG Issues Wednesday 12 October 2011

2. Consumer travel tech

3. Industry travel tech diverse and complicated

4. * Distribution * Search * Social commerce * Devices

6. *Elephants in the room

7. *Distribution

8. *Tour operator via an agent *Tour operator direct *Independent (flight + accommodation)

9. *Round-the-world

10. *Distributors

11. *New models

12. * Self-guided tours *Guided tours *Single-day or multi-day tours

13. * Sellers/agents/metasearch

14. * Far too complicated to organise? * Fragmentation prevents dominant players?

15. *Search

16. *The Big G

17. *Just random results and ads?

18. *And some maps...

19. *Places Page...

20. *Video, too...

21. *Goggles? WTF?

22. *Flights. Hummmm...

23. *Buying content? No, expertise and technology

24. * Search is gateway to product *Search is gateway to content *Search is gateway to social

25. *Social commerce

26. * Social is NOISE!

27. * Social is fun!

28. * Social is fun!

29. * Social is helpful!

30. * Social is great for brand!

31. * Social doesn’t appeal to everyone  #boo

32. * Social can be useful!

33. * Social as ancillary!

34. * Social as distribution channel!

35. * Social is everything!

36. * Social is opportunity! *Travis booked a flight on Expedia to Cape Town * Travis reviewed XYZhotelin Cape Town on TripAdvisor * Travis compared 5 tours of South Africa on TourRadar * Travis installed Tripwolf’sCape Town iPhoneguide * Travis booked travel insurance with World Nomads …to things like: * Travis boarded his flight to Cape Town on Virgin Atlantic * Travis ate a steak at a Cape Town steak restaurant * Travis was at Kruger National Park * Travis added 154 new photos to album “Africa Safari”

37. * Social is everything and everywhere!

38. *Devices

39. * Always connected

40. * Mini-computers

41. * App-tastic

42. * Out with the old...

43. * ...in with the new

44. * Tablets

45. * Micro-managing

46. * Distribution * Search * Social commerce * Devices

47. THANKS! kevin@tnooz.com @kevinlukemay