Tnooz and Amadeus hosted a webinar in June 2011, looking at developers in travel technology in the year to date and what are the prospects for the rest of the year.
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going
1. 2011 - Half Year Report Where We’ve Been... ...Where We’re Going
2. * Dynamics in travel merchandising Brian Beard - travel technology executive consultant, Amadeus * Social commerce opportunities in travel Robert Cole - founder, RockCheetah * Mobile travel products, platforms and technology Gerry Samuels - executive director, Mobile Travel Technologies Moderator Kevin May – editor/co-founder, Tnooz
3. Dynamics in Travel Merchandising Brian Beard Executive Consultant, Travel Technology
4. 4 Predictions – Early 2011 Dynamics in Travel Merchandising Collaboration of suppliers Common Web Services models Merchandising and business travel Common standards Backlash from consumers
5. 5 Results – Mid 2011 Dynamics in Travel Merchandising Healthy debate and not so healthy debate Standards moving slowly Supply Chain positioning Technology evaluation
6. 6 Looking Ahead – late 2011 and beyond Dynamics in Travel Merchandising Sales channels emerging Multiple standards New technologies emerging Healthy marketing budgets Targeted campaigns
9. Social Commerce – Primordial Swamp June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: ElephiPelephiflickr Robert Cole | RockCheetah - 9
10. Social Commerce – Yesterday(Predictions from December 2010) Social Telepresence (FaceTime) | Hit on New Phones? Location Check-ins Growing Rapidly | Going Mainstream? Mobile NFC Gathering Steam | Maybe in June iPhone 5? Commerce Groupon | Rapid Expansion + Rampant Cloning June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: Katherine H flickr Robert Cole | RockCheetah - 10
11. Social Commerce – Today(Observations from June 2011) Social Limited Traction for Social Currencies Klout Score & Empire Ave Share Price? Location Geo-tailored Offers Showing Promise jetBlue – 10th Anniversary Mobile Promo-Driven Flash Mobs Ocean Properties – Bacardi Girls Commerce Currently, Most Group Buying Isn’t Social Station Casinos – welovelocals June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: kagey_bflickr Robert Cole | RockCheetah - 11
12. Social Commerce – Tomorrow(Prophecies beyond July 2011) Social Social Graph Consolidation Facebook Gets Semantic Location Venue Harmonization FourSquare Venues Project Mobile Near Field Communications Payments, Ads & Loyalty Get Personal Commerce Wallets Google Wallet | Apple iWallet are Game Changers June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: just.Luc - flickr Robert Cole | RockCheetah - 12
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14. 2011: Where We've Been, Where We're Going Mobile travel products, platforms and technology Gerry Samuels Founder & Executive Director Mobile Travel Technologies Limited (MTT)
30. 19% of all hotel queries are conducted on mobile devices Google, May 2011 A Fact
31. An Opportunity “I can say that 79 percent of our top advertisers have not built mobile-specific websites at this time” Rob Torres, Head of Google Travel, May 2011
32. Orbitz sees 4x more same day bookings on mobile than on PC Barney Hartford, President & CEO, Orbitz, May 2011 In June 2011 more people will use google maps on mobile than on desktop Marissa Meyer, Google, May 2011 6 out of 10 mobile users download travel apps May 2011 TripAdvisor Survey Some (Surprising?) Facts
33. Mobile purchases (US) Source: InMobi Mobile Shopping and mCommerce study, May 2011 Full study conducted in 14 countries among 15,000 consumers
47. Platforms - Where to Next? Need to manage the various mobile channels Both mobile web and apps are relevant Marketing and e-Commerce requires the flexibility to manage mobile in real-time
CommerceStation Casinos Community Votes on Weekly Deals from 3 Choices Limited Number of promotional Offers Available
SocialMarch 2010 – March 2011Total Minutes of US Web UseFacebook +69%Rest of Web -9%Welcome to the beginnings of the semantic webOpenGraph (Likes) use RDFa – adds metadataAlso uses RIF – Rules Interchange FormatBig Part of HTML5Plus, Facebook using HTTPS & OAuth 2.0MobileNFC Not fully implemented in Samsung Nexus SCommerce – Key to Wallet is confirmation of identityEnhancements:Profile includes opt-in, preferences, historyGPS/NFC Helps Avoid Getting Gamed like QR/Text for location based offers (Align Profile | Klout | GPS-Bump)