Panelists for this 60-minute webinar are:
* Will Pinnell, Sabre Holdings director, mobile strategy and traveler solutions
* Sarah Kennedy Ellis, Sabre Travel Network manager for social solutions
* Kevin May, Tnooz editor and moderator
Tnooz-Sabre Webinar: Mobile and social media – sort the facts from the hype
1. Tnooz & Sabre Webinar
Mobile and social media –
Sort the facts from the hype
December 1, 2011
2. Kevin May
Tnooz Editor & co-founder / Moderator
Gene Quinn
Tnooz CEO & co-founder / Producer
3. Tnooz & Sabre Webinar
Mobile and social media –
Sort the facts from the hype
Poll no. 1
4. Mobile :
Sort the facts from the hype
Will Pinnell
Director, Mobile Strategy & Traveler Solutions
5. Smartphones & Tablets Proliferate Globally
4
3.3B
Moving to 5 billion within the
next 3 years…
3
2 1.5B
1.38B 1.4B
Mobile Web Users
0.9B > 1 Billion
0.8B
1
Source: Nielsen
0
Cars PCs Telephones Credit Cards TVs Mobile
Phones
5
6. Mobile Transactions Continue to Accelerate
Mobile shoppers are
expected to spend $119
billion globally on goods
and services in 2015, up
from $12 billion in 2009
Source: ABI Research
Mobile Travel Spend in 2010
$180M
Source: Phocuswright
6
7. Global Text Messaging Exploding
Wireless consumers now send more than 26 billion text
messages per day and 1 billion picture and multimedia
messages per day (a 300% growth from last year).Source: Taptu
7
20. An appropriate philosophy…
“You can’t just ask customers what they want
and then try to give that to them. By the time
you get it built, they’ll want something new…”
20
21. Understanding Travelers through Global Surveys
Sabre is well positioned to understand both what operators & cruise lines & travelers need
Road Casual
Features (% Rated 6,7 on Interest) 2011 2009 2007 Leisure NA S-PAC LA EMEA
Warrior Corporate
Base: 803 800 745 237 256 310 202 200 201 200
Baggage tracker information 66 57 58 71 69 56 63 56 78 56
Receive driving directions to a specific
destination 66 57 52 69 72 55 62 52 80 55
Flight notification 65 60 62 70 67 58 62 56 80 53
Ability to add/change flight seats 64 64 57 72 67 52 58 57 79 55
Auto re-accommodation 64 63 59 74 67 52 58 51 82 55
Access to frequent flyer or rewards
account 61 54 NEW 70 63 48 57 49 78 46
Ability to request/book flight upgrades 61 53 52 67 67 47 60 53 75 47
Reserve taxi/ground transportation 57 46 NEW 60 65 45 52 45 71 50
Receive destination specific offers from
local businesses 57 33 39 63 62 44 53 37 77 41
•
Send itinerary through mobile device to
a friend via e-mail or SMS 55 45 50 59 59 46 53 49 69 43
55% use a trip checklist, 44% in 2009
69% interested in information sent to take a virtual trip of your location,
71% interested to receive highly targeted and discounted offers based on places you have
been and expressed interest
55% interested in discovering daily travel deals & weekend get-aways
21
32. Understanding Travelers through TripCase
Sabre is well positioned to understand what travelers both want and need
Targeted messaging
yields unbelievably
high click-through
rates
Thousands of
suggestions &
feedback comments
from travelers per
month submitted
through the App
stores, the app, and
social media outlets
Dynamic tools within
the product are built
and change based on
what travelers tell us
32
39. Sabre’s Portfolio of Traveler-Facing Products
Sabre Virtually There is the world’s number TripCase is a world-class consumer app GetThere Mobile is an extension of the
one document delivery and itinerary service that enables travelers to manage their world’s leading travel and meeting
39
that extends the agency brand and service. trips from any booking source. management solution.
42. Concepts Explored
Intelligent Contextual Systems
Advanced Shopping and Booking Capabilities
Airline Employee Assignments via Mobile
RFID usage and Biometric Security
M-Commerce and Mobile Wallet
Telepresence and Virtual Meetings
Airline Portal for Meals & Entertainment
Virtual Hotel Concierge
http://www.youtube.com/sabretravelnetwork
42
43. ThankYou
Will Pinnell
Director, Mobile Strategy & Traveler Solutions
Sabre
M: (817) 658-8787
E: will.pinnell@sabre.com
43
44. Tnooz & Sabre Webinar
Mobile and social media –
Sort the facts from the hype
Poll no. 2
83. Tnooz & Sabre Webinar
Mobile and social media –
Sort the facts from the hype
Q&A
84. Tnooz & Sabre Webinar
Mobile and social media –
Sort the facts from the hype
Thank You!
A webinar replay will be available on tnooz.com in a few days
Please send your questions to Kevin May, kevin@tnooz.com