Proposal for an all day winter concert & event to benefit Cleveland Public Schools.

1. Winter @ the #Edge
A Winter Event & Concert Series

2. Winter @ the #Edge…
Currently during the colder
months of the year
(Late November thru the end of February)
the lakefront area known as
Edgewater Park is not used for
anything. The cold
temperatures and winds have
even driven away most
runners, dog walkers
pedestrians and tourists.

3. Pretty…but how about pretty
AWESOME
So what’s the suggestion…?
Why not use it for
something cool?
Something that will leverage
the beauty of the lake front
and the naturally cold
temperatures to create a
totally unique experience?!

4. The Plan
Create a one day festival
that incorporates a wide
range of different
festivities; this could
potentially include
• Live Music
• Food (competitions/contests)
• Ice Sculpting (contests,
demos, exhibits)
• Obstacle course (similar to
tough mudder)
• Tournament snowball
battles

5. Live Music
• Include a series of different
local, national, international
acts
• The number of tickets will
be set at a cap based on
ability to secure event and
insure it
• Work with local radio
affiliates to help promote or
even ideally offer live
broadcast from

6. Food
• Food trucks, vendors
from area restaurants
• Competitions/cook offs
ie. ‘Barrel Drum Cookoff’

7. Ice Sculptures
• Demonstrations
• Competitions
• Exhibits
Taking into consideration, cost
and event liability to
determine which is most
feasible

8. Obstacle Course
• In a similar fashion to toughmudder or Spartan races this
would consist of a series of
different objects to navigate
around and through. It could also
include a tubing or sled riding
portion into the race
• Cost and liability insurance issues
would need to be considered in
having such an event, could be
included as part of an overall
admission
• Also worth considering is a “polar
bear plunge”…this is already an
annual event at the lake but
could be included as part of a day
time portion of the festivities

9. Snowball Fight Tournament
• In the mold of a paintball
tournament teams will be formed
and play in a winner-take-all
format
• Prizes will be offered to various
levels of winners
• Could involve actual snowballs or
dodge balls (cost & liability to
determine)

10. How to make this happen
• $$$
• Where does that money
come from
–
–
–
–
Event Sponsors
Fee Admissions
Vendor Event Licenses
Competition Fees
• Determine Event
Schematics and
Calculate Cost Analysis
Forecast
• Establish deadlines for
reaching feasibility
metrics and prepare
contingency plans

11. Fundraising Breakdown
Winter @ the Edge – Overview
Date: Saturday, January 10th 2015 (tentative)
Event Proceeds: 100% of the ticket purchase price will benefit Cleveland City
Schools
Costs: Insurance, Security, Special Event Attractions, Shuttle Transportation,
Securing the park, Event Promotion
Expense Recooperation: A feature Event Sponsor (est. $50k) along with
Four levels of event sponsorship
Platinum - $5000+
Gold - $2500 - 4999
Silver - $1000 - 2499
Bronze - $500 – 999
Food Truck Fee: TBD (est. $100)
Cook-Off Competition Entry Fee: TBD (est. $50)
Winter Mudder Entry Fee: TBD (est. $15)
Non-Food Vendor Stands: TBD (est. $50)
WAE t-shirts: TBD (est. $20)

12. Overview