1. Welcome to my Holland & Barrett
Presentation

2. ABOUT THE TASK
Technically review Holland & Barrett
Highlight some of the below issues and make comments on how I would go about
amending these issues.
• Standout Issues & Flaws
• Quick wins and opportunities
• Basic improvements
This presentation will last about 10 minutes and will contain various issues and
solutions which could help Holland & Barrett stand out within the Vitamin and Health
product industry
Kevin Wiles dummy review

3. Quick Statistics Holland & Barrett
300000
Load Time: 1.16s /hollandandbarrett
Robots file: Yes
250000 Sitemap.xml: Yes /101571455552746181137
/hollandandbarrettuk
200000
/holland_barrett
150000
Indexed Pages
IIS Web Server
jQuery Framework
Windows Server
100000
ASP.Net framework
50000
0
Holland & Barrett Simply Supplements Health Span
Kevin Wiles dummy review

4. On Page Review Holland & Barrett
350
300
302 Redirects
250 These should be made into a more permanent
move so I would advise changing to 301
200
150
Duplicate Title Tags
Add unique title tags to ensure Google can
correctly identify a page.
100
50
Missing Issues
Create unique Meta Keywords & Descriptions
and also add Alt tags to all images
0
Missing Alt Tags
There is only a few images missing alt tags, I
would look at adding some on to these images.
Kevin Wiles dummy review

5. Off page Analysis Holland & Barrett
Social Metrics Backlinks = 7,251
The overall total of backlinks Holland & Barrett
have at the moment.
Referring Domains = 1,521
The total amount of domains which hold all of
the above backlinks
Tweets, 711
Average Links Per Domain = 5
Shares, 1046 This is an average based on
backlinks/Referring domains
Anchor Text
Google+, 50
Some of the Anchor text for the link profile have blanks
Likes, 89
these should be looked at. They might be changed for
Brand/Keyword terms unless they are images from
banner campaigns.
Kevin Wiles dummy review

6. Audience Research Holland & Barrett
Local
Many searches are ‘local’. Ensure coverage for local
brand and category terms. Eg ‘Health food Leeds’.
Positions 3-5
For many of these core generic terms, Holland and Barrett
are in positions 3-5. Bumping these = quick win.
Content
Using these ‘audience interest areas’, it would be
straightforward to generate a content plan for Holland
and Barrett, either as part of our core search plan or as
an additional opportunity for StickyEyes.
Store Pages
Individual store pages aren’t currently indexed in
search. Fixing this could allow H&B to place vouchers
Source: Google Suggests on these, meaning ‘online’ could get the credit it
deserves for in-store sales.
Kevin Wiles dummy review

7. Standout Issues & Flaws Holland & Barrett
URL Structure BETA Site Homepage Content
URL structure can be an important aspect I have noticed the site has a beta version Content is one of the most important
when it comes to getting high results within which seems to have been indexed. factors for SEO. The homepage has very
Google. The current structure of Holland & beta.hollandandbarrett.com this might little content.
Barrett doesn’t contain any keywords and cause major duplicate content issues around
isn’t very friendly at all. the site. An introductory paragraph will inform
shoppers about your products and the
If you look at the below URL which is for market your in.
Aloe Vera products you will see the
structure is very poor.
Fix:
I would look at adding a small box under the
Fix:
product boxes which could contain
I would look at changing the URL structure
information about Holland & Barrett and
to something like the below.
Fix: the range of products they sell.
To fix this you could look at blocking the site
http://www.hollandandbarrett.com/pages/c
from being indexed by using the Robots file. Tip:
ategories.asp?cid=AloeVera
I would also look at adding the H1 to main
<meta name="robots" content="noindex content rather than the logo. I discuss the
This gets rid of the following numbers and
,nofollow"/> more in depth later on.
adds in keywords to the URL.
Ideally I would make the URL’s as friendly You could also get the site validated in
and short as possible Google Webmaster tools and request
removal from the index.
Kevin Wiles dummy review

8. Standout Issues & Flaws Holland & Barrett
Duplicate Content Homepage Links H1 Tags
The Holland and Barrett site has various The Holland and Barrett website has various As discussed earlier the H1 tags on all of the
pages which are identical all but the bottle versions of the homepage. Some of which website are all wrapped around the main
size. Both the below products are identical are Query Parameters for logo.
in terms of content. analytics, however there is also a /Home
version which again could cause indexing Although this could be something which is
http://www.hollandandbarrett.com/pages/product_
issues. generated via the E-commerce package I
detail.asp?pid=10&prodid=176&cid=230
would look to resolve this.
Main Link www.hollandandbarrett.com
http://www.hollandandbarrett.com/pages/product_
detail.asp?pid=10&prodid=684&cid=230 Logo Link www.hollandandbarrett.com/?linkpos=logo
Fix:
Tab Link www.hollandandbarrett.com/?linkpos=row1 Look into the E-commerce package more
The only difference is the amount of pills in and see if you could change the way the H1
Alternative Link www.hollandandbarrett.com/home
each bottle is generated.
Fix: I would then look at having a H1 on every
Although Canonical tags have been added I Fix: page and make it relevant to the content or
would look and making them one solid page I would look at adding a 301 redirect to topic of that page.
and adding a 301.
redirect the /home version of the website.
I would then add a 301 re-direct to the page
The other 2 versions seem to be ok once
with less link equity and direct it to the
taken into Google and requesting a Cached
other page.
version.
Kevin Wiles dummy review

9. Standout Issues & Flaws Holland & Barrett
Mobile Website Category Content Mobile App
I noticed that Holland and Barrett have no The main categories for Holland and Barrett I find myself more and more downloading
mobile website and no app. This will like the below have no content on at all. apps to my mobile phone whether this is a
become a fundamental thing within the news app or a store app. Holland and
next 2 years with more and more people This again will become a big issue with the Barrett should look at making a friendly app.
looking to buy products via smart phones. latest panda update.
Fix:
http://www.hollandandbarrett.com/pages/c I would make a small app which has all of
Fix: ategories.asp?cid=5&linkpos=row2&MCat= the below features this would make it very
Look at making a well optimised mobile 1 easy for people to find various local stores
website which can allow people to easily and offers.
navigate and buy products online, this will
Fix:
help increase sales for Holland and Barrett. • News
Look to add content which tells users about
• Local Stores
the category they are in and add useful
• Offers
internal linking to relevant sections. • Information on Reward Scheme
Kevin Wiles dummy review

10. Quick Wins Holland & Barrett
Paginated Pages Page Titles Inter Linking
Holland and Barrett have a lot of paginated There are over 284 duplicate page titles, I Although the current website has huge
pages this could cause a range of crawling would spend some time developing a linking from the navigation and the huge
issues and excessive duplicate content. keyword research plan. This would contain a categories around the website.
list of long tail and high traffic keywords
To fix this issue you could look at adding Once content has being created for the a
From here I would then look to change all range of pages across the website, I would
'rel="next"' & 'rel="prev"‘ the duplicate page titles . then look at adding in more internal linking
from this to more relevant category or
This will help Google understand those This will be a quick win for SEO in terms of product pages.
pages are simply paginated pages and all the website as it will ensure you have the
inbound links should be attributed to the best chance of having every single page This will make it a lot easier for people to
first and most important page. optimised for as many keywords as possible. find the relevant products they need from
Holland and Barrett
Kevin Wiles dummy review

11. Quick Wins Holland & Barrett
Category Content Mark up Reviews Blog
As previously discussed, I think this could be Reviews are one of the biggest ways to sell a The current Holland and Barrett website has
a huge opportunity to add more content to product and health products should have some articles, although they were very
relevant categories this will help people also some as well. difficult for me to find.
find these sections within the SERPS.
I noticed on a few pages like the below – I would look at adding a more social and
http://www.hollandandbarrett.com/pages/c active blog which could feature all of the
ategories.asp?cid=5&linkpos=row2&MCat= http://www.hollandandbarrett.com/pages/ below.
1 product_detail.asp?pid=157&prodid=424
• Nutritionist Advice
The above is a perfect example, adding This page has reviews but it currently isn't • Product Information
content about the types of sport and even using any mark up like SCHEMA or • Special offers
adding some top supplements with inter Microformats to take full benefit and have • Information about the reward scheme
linking could be a massive quick win. them showing in the search results. • Recipes (For Products)
• Diet Help
It will also ensure the page is no longer I would look at adding one of the above to • Best product to treat …
weak when it comes to SEO & Content. have these reviews show up in search as • Q&A Discussions
well this will heavily increase the click • Video Chats
through rate.
Kevin Wiles dummy review

12. Holland & Barrett
Basic Improvements
H3 – Look at taking the text outside of the Meta – Create new meta descriptions for More content – Add information about the
H3 tag duplicate and missing pages product and why it is useful.
Product Videos – Add videos showing how Q&A – Create an open section for any Images – Show more images to engage with
they look and can be consumed. questions users might have. the user.
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13. CONTACT ME
MY DETAILS
16 Hathaway Green Lane
Stratford upon Avon
Warwickshire
CV37 9HX
07824 6979 65
kevinjwiles@gmail.com
http://www.kevinwiles.co.uk
Twitter.com/kevwiles
Kevin Wiles dummy review