Landing pages can be used for much more than just your Contact Us form. Check out these four ideas for using landing pages to capture leads.

2. LANDING PAGES
Four Alternative Uses

3. Use #1: Self Profiling
For targeted enrollment in specific nurturing
programs
Tactic: Provide optional fields to allow user to
self profile
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Equips marketing team to send more
targeted communications.
Open rates for targeted nurtures are 40%
or more on average.
www.salesfusion.com
© 2013 Salesfusion

4. Use #2: Social Synced Landing Page
Publish content on social networks
Tactic: Publish landing page link to network to
extend life and reach of landing pages
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Convert URL for tracking and word limits
Share with social networks
www.salesfusion.com
© 2013 Salesfusion

5. Use #3: Embed Multimedia
House and play video and slideshare in landing
pages
Tactic: Take existing videos and presentations
and embed them in landing pages
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People aren’t as accustomed to seeing
multimedia on landing pages
Videos can garner more click-throughs
depending on the demographic
Extend life of webinars
If not behind a form, could be very
conducive to LinkedIn Group shares.
www.salesfusion.com
© 2013 Salesfusion

6. Use #4: Offline-Driven Landing Pages
Create QR or PURL driven landing pages
Tactic: Generate a QR code to use offline to
drive visitors to your landing page
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QR codes are interesting and people try
them just to try them.
Free to generate and easy to put on
brochures, t-shirts, business cards.
Collect trade show giveaway participants,
webinar registrants, etc.
www.salesfusion.com
© 2013 Salesfusion

7. Use #4: Offline-Driven Landing Pages
Create QR or PURL driven landing pages
Tactic: Generate a QR code to use offline to
drive visitors to your landing page
●
●
●
QR codes are interesting and people try
them just to try them.
Free to generate and easy to put on
brochures, t-shirts, business cards.
Collect trade show giveaway participants,
webinar registrants, etc.
www.salesfusion.com
© 2013 Salesfusion

8. Salesfusion | Marketing Automation
About Us
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Dedicated to the success of marketers
Best-in-class service – most live support hours in the industry
Known for unique approach to client services and training
The best marketing automation platform in the industry for integrating
marketing and sales
Specialize in CRM integration
A pioneer in lead to revenue management – the only MA platform built
on a CRM database
450+ clients in 22 countries
www.salesfusion.com
© 2013 Salesfusion

9. Contact
Salesfusion Address
1 Concourse Parkway Suite 190
Atlanta, GA 30328
Corporate Offices
855.238.6522
EMEA London Offices
+44 (0) 203 514 8376
Email
Sales@Salesfusion.com
Website
www.Salesfusion.com
www.salesfusion.com
© 2013 Salesfusion

10. Additional Information
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Learn more at www.salesfusion.com
See a live demo
Follow our blog for tips/best practices
Thanks for joining us today!
www.salesfusion.com
© 2014 Salesfusion

11. THANK YOU
From Salesfusion