A bimonthly marketing newsletter

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KSFX OZARKS FOX
VOLUME 3, ISSUE 3
S H O P TA L K
NOVEMBER/DECEMBER 2010
INSIDE THIS ISSUE:
Women will help fuel
WOMEN SUR- 1
economic recovery
PASS MEN IN US
LABOR FORCE By Kerri Glensky families. Even as women
Companies coming out of have become a larger part
COMMUNITY 2
BANKS TARGET this deep recession will of the workforce. they still
MEGABANKS work fewer hours on aver-
face new economic reali-
ties. Tighter credit. More age than men, hold more
ECONOMIC 2
PRESSURES RE- cautious consumers. And part-time jobs and earn
VIVE ART OF 77% of what men make,
HAGGLING women who not only con-
trol the family purse strings according to labor econo-
but who earn most of the mist Heidi Hartmann, education and government.
ADVERTISING 4
YOU CAN’ BUY
T family income. president of the Institute for
This is not the first time
Women’ Policy Research
s
This year marks the first women have experienced a
(from a 9/3/09 USA TO-
time in US history that bump in their share of the
DAY article written by
women are the majority of labor market. When World
Dennis Cauchon).
the nation’ paid workers.
s War II took hundreds of
Women are also now the Men dominate higher- thousands of men out of the
primary breadwinners or paying executive jobs while labor force, women stepped
co-breadwinners in more women fill the ranks of the up to fill industrial jobs.
than 63% of American only sectors of the economy
still growing— health care, (Continued on page 3)
SPECIAL
POINTS OF IN-
TEREST: Tax rebate checks may provide
• Know the facts about short-term boost for economy
advertising during eco-
nomic downturns. Want your piece of the tax willing to spend their wind- most 41% of the tax rebate
rebate checks being mailed fall rather than save it or checks, providing an imme-
• Learn how people plan early this summer? Better pay off existing bills. diate $43 billion boost to
to spend their tax rebate
target women and 18–to the economy. The survey
checks.. It appears that enough of
24-year olds. According to also found some $30 billion
a February survey con- the rebate recipients will be going to pay down debt,
ducted for the National Re- spending their money to, at almost $20 billion being
tail Federation (NRF) by least temporarily, bolster saved, $4.4 billion being
BIGresearch, those are the our troubled economy. The invested, and $4.6 billion
people who will be most survey results show con- going to pay down medical
sumers plan to spend al- (Continued on page 2)

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SHOP TALK Page 2
Small banks grab market share as public
outrage grows over bailouts
Abraham Lincoln once risky Wall Street invest- includes television, radio
noted, “ What kills a ment. Instead they stuck and print ads with the
skunk is the publicity it with taking deposits and message, “ Banks don’ t
gives itself.”According making old-fashioned need bailouts, people do.”
to a November 2 article loans. “ re pretty
We’
in The New York Times, much convinced that the The New York Times re-
big national banks are public is very upset with ports that even credit un-
following the skunk’ ex-
s these big banks, and they ions and small banks,
ample . . . . and their don’ have much use for
t which have competed
smaller colleagues are them anymore,”Speed fiercely against one an-
capitalizing on it! says. other, are banding to-
gether to combat the
Across the country, com- Small banks are spread- megabanks. The reces-
munity banks are trying ing their message on bill- sion has given small
to tap into the public’s boards, in local television banks opportunities to
outrage at banking giants spots, at town hall meet- promote their relative sta-
rescued by taxpayer bail- ings, even at professional bility. According the Fed-
outs. Their message, says baseball games. A group eral Deposit Insurance Across the
the article: You can trust of 75 Indiana credit un- Corporation, the federal country,
us, because we did not ions banded together to agency that insures de-
community
cause the crisis and did buy a radio spot empha- posits, banks with less
not need bailouts. sizing “polices that serve than $1 billion in assets banks are trying
people on your street, not remained the best capital-
Texas banker Edward to tap into the
Wall Street.“San Anto- ized in the industry,
Speed has launched a nio-based USAA Federal meaning they have ade- public’
s
campaign urging people Savings Bank is spending quate cash to absorb loan
to switch their accounts outrage. . . .
$25 million to lure cus- defaults.
from “ out-of-state carpet- tomers from larger insti-
baggers”to local institu- tutions. The campaign Small institutions are
tions that never embraced (Continued on page 3)
they will spend more of “While some will splurge
the checks than any other on big-ticket items, many
(Continued from page 1)
age group (42.6%). consumers will use the
checks for important day-
“Many Americans will be to-day purchases.”
wisely using their rebate
bills. checks to save, spend, The tax rebates come as
and pay down debt, so a result of the Recovery
In other findings, women the overall result will be Rebates and Economic
say they will spend a positive for the U.S. Stimulus for the Ameri-
larger percentage of their economy,”said Vice can People Act of 2008
rebate check than men, President of Strategy for signed into law in Febru-
just over 42% versus BIGresearch, Phil Rist. ary. The measure will
39% for men. Young provide rebate checks of
adults, 18 to 24, indicate

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VOLUME 2, ISSUE 3 Page 3
Small banks
(Continued from page 2)
the survey in 1979. lenders in the country,
community banks sense
making the push as pub- In addition, most even more opportunity to
lic sentiment toward the smaller banks have con- fill the void.
banking industry has tinued to extend credit
reached a low point. A to consumers and small So far, the small banks’
June Gallup poll showed businesses, while big efforts appear to be help-
that only 18 percent of banks continue to cut ing attract new custom-
respondents expressed back on their outstand- ers. According to an
high confidence in the ing loan balances. With analysis by the Independ- “ image that
The
nation’ banking institu-
s the bankruptcy of CIT ent Community Bankers
the man has to
tions, the lowest since Group, one of the big- of America, small banks
Gallup began conducting gest small-business were the only segment of be the
the industry to show
breadwinner has
growth in net loans and
changed.”
Women fuel reovery
(Continued from page 1)
“ image that the man
The high as $28 trillion in the
has to be the breadwinner next five years.”That
When the conflict ended, has changed,”says represents a growth mar-
women were not so sub- Maureen Honey, author ket bigger than China and
tly encouraged to become of Creating Rosie the India combined.
homemakers and make Riveter, a book about the
way for returning sol- government’ campaign
s The article recommends
diers. to persuade women to businesses that want to
work outside the home sell to women remember:
Experts predict current women should not have
employment gains by during World War II.
to settle for products that
women will, to some ex- Observant companies will only “ cynically or super-
tent, follow previous accommodate working ficially”address their
trends. “ Unemployment women. A recent article needs. “ Women will in-
among men isn’ going to
t in the Harvard Business creasingly resist being
last forever,”USA TO- Review notes stereotyped, segmented
DAY quotes University “ Women . . . have too only by age or income,
of Chicago economist many demands on their lumped together into an
Casey Mulligan as say- time and are constantly ‘ women’characteriza-
all
ing. “ People will move juggling priorities— tion or, worse, undiffer-
from construction and work, home and family. entiated from men.”
manufacturing to indus- Few companies have re-
tries that are creating new sponded to their need for Astute businesses will
jobs.”Mulligan expects time-saving solutions or also recognize that pres-
the portion of jobs held for products or services sures on women tend to
by women to peak just specifically for them.” change during their lives.
above 50% this year, then The article, titled The Fe- They face their greatest
drop below half as the male Economy, reveals challenges in their early
economy recovers. that globally, women to mid 40s when many
“ control about $20 tril- are juggling children and
This time; however, the
genie won‘ be so easily
t lion a year in annual con- aging parents.
put back in the bottle. sumer spending, and that
figure could climb as

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www.ozarksfirst.com
Shop Talk is a bimonthly newsletter for the customers of
Kerri Glensky, Account Executive for KSFX Ozarks FOX. This
newsletter is intended to provide a forum for trading
KSFX OZARKS FOX information about local business trends, business
assistance, resources and ideas for marketing and
promoting your business.
2650 E Division
Springfield MO 65803 Please send ideas and suggestions to Editor Kerri Glensky,
2650 E. Division, Springfield MO 65803. Or call 988-0926.
E-mail: kglensky@kolr10.com.
Phone: 417-862-2727
Fax: 417-862-3446
Cell phone: (417) 988-0926
F R O M T H E S T A T I O N Y O U W A T C H .
Advertising you can’ buy . . . .
t
Having a sale or event? surgical. No needles, no you leave with the mower
Call me at (417) 988- chemicals, no knives. For that best fits your needs.
0926 or email me: more information, call If you have a problem
kglensky@ozarksfox.com. Beverly at 889-FIRM they have a great service
I’ share your informa-
ll (3476) or stop by (after department. Call (417)
tion in the next issue of May 1) at 4301 S Na- 736-2303. Or visit them
Shop Talk. tional, Suite H, in Aun- at 9776 E State Highway
dria Plaza. OO east of Strafford.
I’ still surprised every
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time I look in the mirror. Finally! The grass is I like having a garden. At
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t east tomatoes and pep-
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s pers. I know where the
but that mirror tells a dif- time again. If your old food came from and how
ferent story. So, in early mower just isn’ cutting
t it was grown. . . and it
May, I’ going to check
m it anymore, make a short just tastes better. I’
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out the new Transforma- trip to Yarbrough even contemplating rais-
tion Clinics in Spring- Equipment in Strafford. ing a few chickens this
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re
help me look the way I Hustler mowers with too, SOMO Farm &
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