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Social Applications and Campaigns
Elements of a social media campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementing a social media campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics that can be measured ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Landscape
Blogging
Blogging Tps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Tips cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media for B2B Marketing
Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manage ,[object Object],[object Object],[object Object],[object Object]
Case Studies
Julie and Julia Project
Stuff White People Like
Diet Coke and Mentos
Charmin “Go” Campaign
American Red Cross
Southwest Airlines
Flying Dog Brewery ,[object Object]
Skittles
Coca Cola “206 Expedition”
Evian
FBD
[object Object]
Ryan Air & “Idiot Bloggers”
TSA Agent Took My Son (US)
MayTag and @ dooce
GM CEO Sacked
[object Object]
Tweet about Sons Death - RealTime
“ Miscarriage Tweet”
[object Object],[object Object],[object Object]
Forrester Blogging Debate
Edelman

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