IBAT Online Marketing, Sales and Digital Strategy - Overview & List of Tools and Resources

1. Online Content Production
Tools and Resources

2. Facebook

3. Facebook Tools and Resources
• http://www.facebook.com/pages/ - browse and create facebook pages
• http://www.facebook.com/advertising/?pages - the official facebook reference/link to
create an advertisement
• http://www.techipedia.com/2009/create-facebook-page/ - article that goes through
creating a customized landing page on facebook
• http://developers.facebook.com/plugins - Social Plugins for facebook
• http://www.facebook.com/apps/application.php?id=4949752878 - the official static
fbml page application required to create a static fbml landing page
• http://mashable.com/2010/02/22/build-facebook-landing-page/ - a how to create a
static fbml page
• http://returnonsubscriber.com/2009/06/18/facebook-page-newsletter-opt-in-box-
tutorial/ - how to add in an email newsletter page
• http://www.mailchimp.com/blog/subscribe-form-facebook/ - for mailchimp users –
how to add in an optin email newsletter tab
• http://apps.facebook.com/slideshare/ - slideshare app for facebook
• http://apps.facebook.com/videobox/ - YouTube Integration with facebook
• http://apps.facebook.com/myflickr - Flickr Integration with Facebook
•

4. Facebook Tools and Resources
• http://www.facebook.com/ShopTabApp?v=wall - shopTabPage –add in products on
facebook and sell (through paypal)
• http://wildfireapp.com/?variation=1 - create facebook promotions and customized
landing pages
• http://www.allfacebook.com/ - resource dedicated to facebook development
• http://wiki.developers.facebook.com - resource for developers creating applications
using the fbml language
• http://developers.facebook.com/toolbar/ - firefox toolbar for facebook
• http://www.facebook.com/apps/application.php?id=3118555174 - advance wall
application
• http://antaki.ca/bloom/ - facebook photo uploader
• http://www.scrapboy.com/en/downloads/ - desktop application for facebook
• http://www.amazon.com/FBML-Essentials-Facebook-Language-
Fundamentals/dp/0596519184?&tag=pixelopera-20 - amazon reference to a book that
goes through the workings of fbml
• http://www.insidefacebook.com/ - blog dedicated to facebook
• http://www.facebook.com/help/?page=857 - Help page for best practise in Ads

5. Google Tools

6. Google Tools
• http://adwords.google.com - google adwords homepage
• https://adwords.google.com/select/Tools - Overview of Google Adword Tools
• adwords.google.com/select/AdTargetingPreviewTool – Google Ad Targetting Tool
• adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop
and manage your Keyword programme – available for MAC, Windows
• https://adwords.google.com/select/TrafficEstimatorSandbox - estimate adwords traffic
• www.google.com/insights/search/# - Tool which enables search term research over
time and across geographical regions
• http://www.google.com/sktool/ - gives ideas for keywords based on site
• https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos)
• http://www.googleguide.com/advanced_operators.html For a comprehensive overview
of google search visiti http://www.googleguide.com/
• www.google.com/trends - Too to see whats most popular in google search
• http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en
- google url builder used to generate urls

7. • http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your
business with google local
• www.google.com/webmasters/ - Site which provides resources and analytics pertaining
to website configuration, crawlability, errors, etc..
• https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of
information how to use webmaster and associated information with your site
• http://www.youtube.com/googlewebmasterhelp - google webmaster channel
• http://www.google.com/sitesearch/ - Local Site Search
• http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support
information for Google Site Search
• http://www.google.com/local/add/businessCenter - google local business centre
• https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer -
Goolge Webiste Optimizer Tool – service that manages split testing and multi-variate
testing
• www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for
google website optimizer (split testing and multi-variate testing)

8. • http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website
Optimizer (GWO)
• http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ -
Optimisation Tips from Google
• www.google.com/support/conversionuniversity/ - lots of tips from google how to
increase your conversion rates
• http://www.youtube.com/user/Google - Offiical Google Channel on YouTube
• http://www.google.com/howgoogleworks/ - simple overview of Google and how its
search works (by Matt Cutts)
• http://www.google.com/analytics/index.html - Goole Analytics home page
• http://analytics.blogspot.com/ - Google analytics blog
• http://www.google.com/analytics/product.html - product overview
• http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html -
creating segments
• http://adwords.blogspot.com - official adwords blog
• http://adwords.google.com/support/aw/?hl=en - google adword help and support
• http://www.google.com/analytics/features.html - google analytics feature set
•

9. • https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 -
Description of Dimensions and Metrics
• http://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion
tracking
• http://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating
GoogleAnalytics and GoogleAdwords

10. Website, Competitor and Keyword Tools

11. Website Health Check Tool
– http://www.seositecheckup.com/ - SEO health checks for your site
– http://websitegrader.com - Site grader tool from Hubspot
Competitor Analysis
– http://www.spyfu.com/
– www.hitwise.com
– www.quantcast.com
– www.trellian.com
– www.seodigger.com
– http://www.spydermate.com
Keyword Analysis Tools
– https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool
– http://www.google.com/sktool/# - search based keyword tool from google
– http://www.google.com/insights/search/# - shows trends in google searches
– http://www.wordstream.com/ - Wordstream
– http://www.semrush.com/ - SEM Rush
– http://www.wordtracker.com/ - Very popular wordtracker tool
– http://www.apogee-web-consulting.com/tools/keyword_tool.php
– http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory
– www.keywordtracker.com - keyword analysis

12. • Keyword Tools (Cont)
– http://www.webconfs.com/keyword-density-checker.php - keyword density
– www.wordze.com - keyword research tool
– http://www.keyworddiscovery.com/ - trellians keyword tools
– http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign
• Back Link Analyser and Link Building Tools
– http://www.backlinkwatch.com/index.php - analyses back links for your site
– http://www.iwebtool.com/backlink_checker - analyses back links for your site
– www.opensiteexplorer.org - part of the seo—moz suite of tools. Looks at incoming links to a
site and rates the authority of these from a page and site perspective.
– http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp
– http://siteexplorer.search.yahoo.com/ - backlink and site analyzer for Yahoo
– http://www.popuri.us/ - backlink analyzer tool
– http://www.seomoz.org/linkscape - link building and relationship building
– http://www.optilinksoftware.com/ - back link analyser
– http://www.linkdiagnosis.com/
– http://www.buzzstream.com/ - paid link building and analysis

13. • SEO Tool Suites
– http://www.iwebtool.com/tools/ - provides a full suite of SEO tools
– http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use
– http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat
– http://www.seomoz.com - Excellent suite of seo tools and informative blog
– www.interleado.com - seo tool and informative blog
– www.seobook.com - SEO book create SEO tools
– http://www.seoquake.com/ - firefox plugin
– http://www.prchecker.info/ - Page rank checker
• SEO Marketing Blogs and Resources
– www.searchengineland.com - well known seo blog run by Danny Sullivan
– webpronews.com
– blog.hubspot.com – inbound marketing and seo tool
– seomoz.org/blog
– toprankblog.com – seo blog
– http://ericmiraglia.com/blog - seo and link analysis blog and tool

14. Twitter Tools

15. • Search and Follow Tools
– www.summize.com - twitter search
– www.search.twitter.com - twitter search
– http://tweepml.org/follow/ - enables you to follow lists and people easily
– http://twiangulate.com/search/ - excellent for finding new people to search – based on
triangulation between various separate users
– http://tweepsearch.com/ - search friends and followers
– http://backtweets.com - finds tweets that link to your site (as well as url shortened ones)
– http://www.twitscoop.com/ - whats topical on twitter
• Desktop and Mobile Apps
– http://www.seesmic.com - popular twitter client available for most desktop and mobile
platforms
– http://www.tweetie.com - a popular twitter client for desktop and mobile
– http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with
facebook
– http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools

16. • Monitoring – Analysis Tools
– http://twitter.grader.com/ - measures how influential specific twitter users are
– http://www.radian6.com - Radian6 – social media monitoring and engagement
tooll
– http:www.tweetbeep.com – alert system that notifies you of mentions of keywords
– http://twitalyzer.com/ - measures influence, impact, engagement,velocity of
retweets, allows you to segment users
– http://tweetstats.com/ - gives statistics about specific twitter user – can be useful
for analysing relevancy and currency and identify general usage patterns
– http://www.objectivemarketer.com - social media marketing tools – multi-channel,
multiple users and organisations – analytics, scheduling, landing pages
• Special Offers
– http://twtqpon.com/ - creating specific coupon codes for your twitter community

17. • Twitter Search
– http://topsy.com/ - a twitter search engine – sees the interent as a stream of
conversations which it attempts to parse into meaningful data
– http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and
displays them in relation to geographic position
– http://www.twazzup.com/ - search twitter and insights
– http://tweetmeme.com/ - finds what is topical on twitter
• Distribution
– http://www.twitterfeed.com - allows you to publish RSS feeds to twitter
– http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best
represent the topic they refer to
• Multi-Media
– http://Screenr.com - allows you to capture screencasts and publish and distribute
– http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter
– http://www.twitpic.com – integrates photo files twitter
• Managing Conversations and threads
– http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags

18. Web 2.0 and Online Content Production
Applications

19. • Screencasts
– SnagIt - http://www.techsmith.com/screen-capture.asp
– Screenr – http://www.screenr.com
– Jing - http://www.jingproject.com/
– Camstudio - http://camstudio.org/
– Camtasia - http://www.techsmith.com/camtasia.asp
– SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/
• Online Video Tools
– YouTube.com – http://www.youtube.com
– Vimeo.com - http://www.vimeo.com
– Tubemogul.com (distribution and analysis) – http://www.tubemogul.com
– Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv -
– Zamzar (free online conversion tool)– http://www.zamzar.com
– Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com
– Qik (streaming from your phone) – http://www.qik.com
– Viddler.com – Viewing and sharing video – http://www.viddler.com
– Motionbox.com (Free video sharing and editing) – http://www.motionbox.com
– Blip.tv (online video sharing and uploading tool) – http://www.blip.tv
•

20. Firefox Tools

21. • Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en-
US/firefox/addon/4664
• Facebook Toolbar - https://addons.mozilla.org/en-US/firefox/addon/3794
• Shareaholic – enables sharing of links, messages and content with a single click -
https://addons.mozilla.org/en-US/firefox/addon/5457
• EasyYouTube Video Downloader – Download YouTube videos easily
https://addons.mozilla.org/en-
US/firefox/addon/10137/developers/roadblock?contribsrc=homepage
• Video Download helper (excellent tool to help downloading any video content and
format)- http://www.downloadhelper.net/install.php
• Download them All – an advanced download tool with more options when
downloading files thanb the default - http://www.downthemall.net/
• Delicious – in the cloud bookmark tool- https://addons.mozilla.org/en-
US/firefox/addon/3615
• Evernote (web clipper tool – excellent for screengrabs etc.) -
https://addons.mozilla.org/en-US/firefox/addon/8381
• Aviary Screen Capture (enables creencapture and editing)-
https://addons.mozilla.org/en-US/firefox/addon/11587

22. • SEO and Web Development Plugins
– SEoBook Firefox Plugin (well known SEO consultant Aaron Wall from SEOBook.com
plugin for firefox) – http://tools.seobook.com/firefox/seo-for-firefox.html
– SEOQuake – Gives indepth link and site analysis of any website
https://addons.mozilla.org/en-US/firefox/addon/3036
– Greasemonkey – enables customisation of any website within firefox – needs to be
used in conjunction with scripts from userscripts.org (http://userscripts.org/) -
https://addons.mozilla.org/en-US/firefox/addon/748
– Firebug – Fantastic tool for web designers and developers -
https://addons.mozilla.org/en-US/firefox/addon/1843
– Fireftp – An integrated firefox ftp client - http://fireftp.mozdev.org/