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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Overview of developing and creating a lead management programme along with a clear content marketing solution integrated with possible automated marketing solutions

BusinessTechnology
1 of 35
B2B Lead Management / Content Marketing
Terms and References
Attraction Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Sales Funnel
Traditional Funnel
The problem
B2B lead development gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The solution Buyer Journeys, Lead Management and Content Marketing
The Buyer Process
Understanding the Buyer Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buyer Stage Q & A
Roadmap to implement B2B Lead to Sales solutions
The 7 Key Rules for Connected Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 7 Key Rules for Connected Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Management Process
Preparational Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key lessons to implement lead management
Integrated Content Marketing Programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevant B2B Content
Advantages of Lead Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Programme
What we want our content to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Strategy B2B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B content marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business to Business Case Studies
Altimeter Group
CrownPeak
American Express
Alterian
Marketo
Intuit Business Services
Eloqua
MarketBright
Salesforce.com

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B2B Content Marketing Solutions