DBS - List of resources and references for Online and Digital Marketing - includes relevant links to google, facebook, twitter, seo, ppc sites

1. Online Content Production Tools and Resources

2. Facebook

3. Facebook Tools and Resources http://www.facebook.com/pages/ - browse and create facebook pages http://www.facebook.com/advertising/?pages - the official facebook reference/link to create an advertisement http://www.facebook.com/help - Help for Facebook http://developers.facebook.com/plugins - Social Plugins for facebook http://www.insidefacebook.com/ - blog dedicated to facebook http://www.allfacebook.com/ - resource dedicated to facebook development http://www.involver.com/ - Facebook Third Party Pages Applications http://wildfireapp.com/ - Facebook Third Party Pages Applications http://fanappz.com/- Facebook Third Party Pages Applications

4. Google Tools

5. Google Tools http://adwords.google.com - googleadwords homepage https://adwords.google.com/select/Tools- Overview of Google Adword Tools adwords.google.com/select/AdTargetingPreviewTool– Google Ad Targetting Tool adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop and manage your Keyword programme – available for MAC, Windows https://adwords.google.com/select/TrafficEstimatorSandbox- estimate adwords traffic www.google.com/insights/search/# - Tool which enables search term research over time and across geographical regions http://www.google.com/sktool/ - gives ideas for keywords based on site https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos) http://www.googleguide.com/advanced_operators.htmlFor a comprehensive overview of google search visitihttp://www.googleguide.com/ www.google.com/trends - Too to see whats most popular in google search http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en - googleurl builder used to generate urls

6. Google Tools Cont. http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your business with google local www.google.com/webmasters/ - Site which provides resources and analytics pertaining to website configuration, crawlability, errors, etc.. https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of information how to use webmaster and associated information with your site http://www.youtube.com/googlewebmasterhelp - google webmaster channel http://www.google.com/sitesearch/- Local Site Search http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support information for Google Site Search http://www.google.com/local/add/businessCenter - google local business centre https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer - GoolgeWebiste Optimizer Tool – service that manages split testing and multi-variate testing www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for google website optimizer (split testing and multi-variate testing)

7. http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website Optimizer (GWO) http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ - Optimisation Tips from Google www.google.com/support/conversionuniversity/ - lots of tips from google how to increase your conversion rates http://www.youtube.com/user/Google - Offiical Google Channel on YouTube http://www.google.com/howgoogleworks/ - simple overview of Google and how its search works (by Matt Cutts) http://www.google.com/analytics/index.html - Goole Analytics home page http://analytics.blogspot.com/ - Google analytics blog http://www.google.com/analytics/product.html - product overview http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html - creating segments http://adwords.blogspot.com - official adwordsblog http://adwords.google.com/support/aw/?hl=en - googleadword help and support http://www.google.com/analytics/features.html - google analytics feature set

8. https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 - Description of Dimensions and Metrics http://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion tracking http://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating GoogleAnalytics and GoogleAdwords

9. Website, Competitor and Keyword Tools

10. Website Health Check Tool http://www.seositecheckup.com/ - SEO health checks for your site http://websitegrader.com - Site grader tool from Hubspot Competitor Analysis http://www.spyfu.com/ www.hitwise.com www.quantcast.com www.trellian.com www.seodigger.com http://www.spydermate.com Keyword Analysis Tools https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool http://www.google.com/sktool/# - search based keyword tool from google http://www.google.com/insights/search/# - shows trends in google searches http://www.wordstream.com/ - Wordstream http://www.semrush.com/ - SEM Rush http://www.wordtracker.com/ - Very popular wordtracker tool http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory www.keywordtracker.com - keyword analysis

11. Keyword Tools (Cont) http://www.webconfs.com/keyword-density-checker.php - keyword density www.wordze.com - keyword research tool http://www.keyworddiscovery.com/ - trellians keyword tools http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign Back Link Analyser and Link Building Tools www.opensiteexplorer.org- part of the seo—moz suite of tools. Looks at incoming links to a site and rates the authority of these from a page and site perspective. http://siteexplorer.search.yahoo.com/- backlink and site analyzer for Yahoo http://www.backlinkwatch.com/index.php - analyses back links for your site http://www.iwebtool.com/backlink_checker - analyses back links for your site http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp http://www.popuri.us/ - backlink analyzer tool http://www.seomoz.org/linkscape - link building and relationship building http://www.optilinksoftware.com/ - back link analyser http://www.linkdiagnosis.com/ http://www.buzzstream.com/ - paid link building and analysis

12. SEO Tool Suites http://www.advancedwebranking.com/ http://www.iwebtool.com/tools/ - provides a full suite of SEO tools http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat http://www.seomoz.com- Excellent suite of seo tools and informative blog www.interleado.com - seo tool and informative blog www.seobook.com - SEO book create SEO tools http://www.seoquake.com/ - firefoxplugin http://www.prchecker.info/ - Page rank checker SEO Marketing Blogs and Resources www.searchengineland.com - well known seoblog run by Danny Sullivan webpronews.com blog.hubspot.com – inbound marketing and seo tool seomoz.org/blog toprankblog.com – seoblog http://ericmiraglia.com/blog - seo and link analysis blog and tool

13. Twitter Tools

14. Search and Follow Tools www.search.twitter.com - twitter search http://tweepml.org/follow/ - enables you to follow lists and people easily http://twiangulate.com/search/ - excellent for finding new people to search – based on triangulation between various separate users http://tweepsearch.com/ - search friends and followers http://backtweets.com - finds tweets that link to your site (as well as url shortened ones) http://www.twitscoop.com/ - whats topical on twitter Desktop and Mobile Apps www.tweetdeck.com http://www.seesmic.com - popular twitter client available for most desktop and mobile platforms http://www.tweetie.com - a popular twitter client for desktop and mobile http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with facebook http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools

15. Monitoring – Analysis Tools http://twitter.grader.com/ - measures how influential specific twitter users are http://www.radian6.com - Radian6 – social media monitoring and engagement tooll http:www.tweetbeep.com – alert system that notifies you of mentions of keywords http://twitalyzer.com/ - measures influence, impact, engagement,velocity of retweets, allows you to segment users http://tweetstats.com/ - gives statistics about specific twitter user – can be useful for analysing relevancy and currency and identify general usage patterns http://www.objectivemarketer.com - social media marketing tools – multi-channel, multiple users and organisations – analytics, scheduling, landing pages Special Offers http://twtqpon.com/ - creating specific coupon codes for your twitter community

16. Twitter Search http://topsy.com/ - a twitter search engine – sees the interent as a stream of conversations which it attempts to parse into meaningful data http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and displays them in relation to geographic position http://www.twazzup.com/ - search twitter and insights http://tweetmeme.com/ - finds what is topical on twitter Distribution http://www.twitterfeed.com - allows you to publish RSS feeds to twitter http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best represent the topic they refer to Multi-Media http://Screenr.com - allows you to capture screencasts and publish and distribute http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter http://www.twitpic.com – integrates photo files twitter Managing Conversations and threads http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags

17. Web 2.0 and Online Content Production Applications

18. Screencasts SnagIt - http://www.techsmith.com/screen-capture.asp Screenr – http://www.screenr.com Jing - http://www.jingproject.com/ Camstudio - http://camstudio.org/ Camtasia - http://www.techsmith.com/camtasia.asp SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/ Online Video Tools YouTube.com – http://www.youtube.com Vimeo.com - http://www.vimeo.com Tubemogul.com (distribution and analysis) – http://www.tubemogul.com Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv - Zamzar (free online conversion tool)– http://www.zamzar.com Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com Qik (streaming from your phone) – http://www.qik.com Viddler.com – Viewing and sharing video – http://www.viddler.com Motionbox.com (Free video sharing and editing) – http://www.motionbox.com Blip.tv (online video sharing and uploading tool) – http://www.blip.tv

19. Firefox Tools

20. Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en-US/firefox/addon/4664 Facebook Toolbar - https://addons.mozilla.org/en-US/firefox/addon/3794 Shareaholic – enables sharing of links, messages and content with a single click - https://addons.mozilla.org/en-US/firefox/addon/5457 EasyYouTube Video Downloader – Download YouTube videos easily https://addons.mozilla.org/en-US/firefox/addon/10137/developers/roadblock?contribsrc=homepage Video Download helper (excellent tool to help downloading any video content and format)- http://www.downloadhelper.net/install.php Download them All – an advanced download tool with more options when downloading files thanb the default - http://www.downthemall.net/ Delicious – in the cloud bookmark tool- https://addons.mozilla.org/en-US/firefox/addon/3615 Evernote (web clipper tool – excellent for screengrabs etc.) - https://addons.mozilla.org/en-US/firefox/addon/8381 Aviary Screen Capture (enables creencapture and editing)- https://addons.mozilla.org/en-US/firefox/addon/11587

21. SEO and Web Development Plugins SEoBookFirefoxPlugin(well known SEO consultant Aaron Wall from SEOBook.complugin for firefox) – http://tools.seobook.com/firefox/seo-for-firefox.html SEOQuake – Gives indepth link and site analysis of any website https://addons.mozilla.org/en-US/firefox/addon/3036 Greasemonkey – enables customisation of any website within firefox – needs to be used in conjunction with scripts from userscripts.org (http://userscripts.org/) - https://addons.mozilla.org/en-US/firefox/addon/748 Firebug – Fantastic tool for web designers and developers - https://addons.mozilla.org/en-US/firefox/addon/1843 Fireftp – An integrated firefox ftp client - http://fireftp.mozdev.org/