Eden PPC Workshop

1. PPC Ads

2. Review Selection of Ads

3. Search: Online Marketing Courses

4. Search: Health Insurance Quote

5. Search: Mothers Day Flowers Dublin

6. Search: holidays Italy

7. Crystal Summer

8. Search: holidays thailand 2011

9. Travel Mood Landing Page

10. Search: trips to eygpt

11. Falcon Landing Page

12. Search: holidays australia

13. Quantas Landing Page

14. New Baby Flowers

15. Im Sorry Flowers….

16. Search: best rate hotels dublin

17. Personal Injury Claims

18. Search: Cheap hotels Dublin

19. Search: portable external hard drive

20. Search: Business Mobile Phone Plans

21. Search: Cheapest Mobile Phones

22. Best Deposit Rate

23. Car Breakdown Recovery

24. Google Content Network

25. Overview of Ad System Auction ViewHal Varian Introduction http://www.youtube.com/watch?v=K7l0a2PVhPQ

27. Pay Per Click Advertising & Google Content Network

28. PPC Overview Analyse your specific market Use Keyword Tools Analyse your online and offline competitors Keywords tools, Seo Tools, Back Links Analyser Create the PPC accounts Divide the main account into sub campaigns and groups Optimise Ad Copy, Headlines, Calls to Actions, Landing Pages Enables highly targeted Ad Campaigns Create Longtail multi-word bids Over 60% searches use 3 or more words Set up a Conversion points and Track Adjust constantly to ensure optimisation

29. Google Adwords http://adwords.google.com/support

30. Google Adwords Architecture

34. Create an account - https://adwords.google.com

35. Ad Campaign

36. Create Ad Groups, Ads, Keywords

37. Adword Performance Interface

38. Keyword Research

40. What are keyword matching options? Broad match: keyword Allows your ad to show on similar phrases and relevant variations Phrase match: "keyword" Allows your ad to show for searches that match the exact phrase Exact match: [keyword] Allows your ad to show for searches that match the exact phrase exclusively Negative match: -keyword Ensures your ad doesn't show for any search that includes that term

41. Keyword Matches

42. Broad Match

43. Phrase Match

44. Exact Match

45. Negative Match

46. Keyword Insertion

47. KEYWORD INSERTION Buy {Keyword:Puppies} From an Award-Winning Breeder Satisfaction Guaranteed! www.Example.com destination URL: http://www.Example.com/?kw={keyword:nil}

48. How it works

49. Capitalistion - Search:golden retrievers

50. Refining Keyword Ads

51. More Granular Ad Group

52. Keyword Research Tools https://adwords.google.com/select/AdTargetingPreviewTool http://www.wordtracker.com/ http://www.marketsamurai.com/ http://www.seomoz.org/keyword-difficulty/ http://www.keyworddiscovery.com/

54. Search Operators For example, [ allinanchor: best museums sydney ] will return only pages in which the anchor text on links to the pages contain the words “best,” “museums,” and “sydney.” [ allintext: travel packing list ] will return only pages in which the words “travel,” “packing,” and “list” appear in the text of the page. [ allintitle: detect plagiarism ] will return only documents that contain the words “detect” and “plagiarism” in the title [ allinurl: google faq ] will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html [ restaurants inanchor:gourmet ] will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants [ Hamish Reid intext:pandemonia ] will return documents that mention the word “pandemonia” in the text, and mention the names “Hamish” and “Reid” anywhere in the document (text or not).

55. Search Operators [ flu shot intitle:help ] will return documents that mention the word “help” in their titles, and mention the words “flu” and “shot” anywhere in the document (title or not) [ inurl:print site:www.googleguide.com ] searches for pages on Google Guide in which the URL contains the word “print.” The query link:URL shows pages that point to that URL. For example, to find pages that point to Google Guide’s home page, enter:[ link:www.googleguide.com ] Find links to the Google home page not on Google’s own site.[ link:www.google.com -site:google.com ]

56. To Link Adwords to Googe Analytics

57. Linking Adwords and Google Analytics Sign in to your AdWords account at https://adwords.google.com. Select the Reporting tab and choose "Google Analytics." Select "I already have a Google Analytics account." From the Existing Google Analytics Account drop-down menu, select the name of the Analytics account you'd like to link to. If you don't see it listed, you'll need to first add your AdWords username to your Analytics account as an Account Admin. Keep the checkboxes selected on this page, unless you're sure you'd like to disable auto-tagging. For importing cost data, read "How can I import my AdWords cost data?" Select Link Account

58. Conversion Tracking

59. Create a conversion action

60. Adding $value variables