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Griffith-DigitalPlanning-Execution
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Increase Sales, Lead
Gen, Build Awareness, Increase Customer Retention, Reduce Cost of Acquisition etc…
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Know exactly who
your audience is – and where they reside digitally
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Behaviours, demographics, socialgraphics,
vocabulary, media preferences, channel preferences
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Develop a content
strategy for your site and digital channels – that adds value for your customers
10.
“Whats in it
for me” – always from the customer perspective
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Use customer lexicon
– not yours
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Create Activation and
Conversion points within your digital assets
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Build relationships –
inform, educate and entertain
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