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Social Media Overview & Case Studies Keith Feighery: Digital Strategist
Where is everyone?
New digital platforms are mass enablers of peer to peer conversations, sharing and interactions
Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer
Changing Customer Landscape
Changing Customer Landscape ,[object Object],[object Object],[object Object]
Brands & organisations must embrace a more social engagement because it is happening with or without them
Challenge now is to build engaging digital and social strategies aligned with clear business objectives
Leveraging Social Media
Marketers must understand the dynamic of communities
Potential Benefits of social engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potential risks  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Social Media Landscape
 
 
 
[object Object]
Crystal Swing
Curious Wines
Puddleducks
 
GarrenDenny Interiors
MotorCheck.ie
Murphys Icecream
[object Object]
Kogi BBQ
BlendTec
The Four Hour Working Week
Tube Worker abuses Traveller
[object Object]
Rage Against The Machine
Walkers “Do us a Flavour”
Upside Down Tango
[object Object]
Danish Single Mother Hoax
[object Object]
Nestle
Marks and Spencers
Domino’s
United Airlines
[object Object]
Ikea – Malmo
American Red Cross
Charmin “Go” Campaign
Evian
Coca Cola “206 Expedition”
Skittles
Best Buy
Volkswagen
Zappos
Ford - FiestaMovement
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
[object Object]

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