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Content Marketing Program Strategies

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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

IBAT - Overview and Introduction to Content Marketing

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Content Marketing Programmes Keith Feighery
Moodle Information contained within Admission Pack IT Services – 01-4177573 Slides – www.slideshare.net/kfeighery
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Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Driven Marketing
Content types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who creates the content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we want our content to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Owned Media Solutions
Leveraging Owned Media Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Mktg: Success Vs Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inbound Marketing V Content Marketing Debate – Semantics?
Hubspot – Inbound Marketing Company view
Social Media Landscape

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