RPC-Digital Marketing Overview and walk through of online marketing tactics

1. Digital Marketing Course Keith Feighery

3. Time Table Dates Times Activity Sept 14 th 3.30 – 5.30 Class Sept 21 st 3.30 – 5.30 Class Sept 28 th 3.30 – 5.30 Class Oct 5 th 3.30 – 5.30 Class Oct 12 th 3.30 – 5.30 Class

4. [email_address]

6. The Changing Digital Landscape to Consider

7. Changing Digital Landscape

8. Proliferaton of Channels

9. Social Media Landscape

10. The Rise of Facebook

11. In Ireland, approx. 2 Million People

13. Time Spent UK

14. Digital Strategy

16. At high level, what are the core tactical tools at a Digital Marketers disposal

18. Businesses & organisations need to embrace a more social engagement because it is happening with or without them

19. Core Tactics to Consider

21. Challenge is to build engaging digital and social strategies aligned with clear business objectives for each channel

22. Be Social – Interact with People & Solicit Feedback and Responses

23. Be Entertaining, Informative or Offer Something of VALUE to Followers

25. Case Studies

26. Hairy Baby

27. Hairybaby

28. Engaging with Fans

29. Getting People To Respond

30. Best Job In the World

31. Ikea – Malmo

33. PPC Examples

34. Search: Health Insurance Quote

36. SEO Case Example

37. Search: Flowers for newborn baby

38. Newborn Flowers

39. Email Marketing

40. Email Applications

41. Case Studies

42. CityDeal.ie

44. Schuh

46. Questions & Answers

47. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274

48. Thank You