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Twitter Overview and Case Studies Keith Feighery
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Twitter
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What is it? ,[object Object],[object Object],[object Object],[object Object]
It ’s a Different Medium Than Facebook – and it can be difficult
Must know what you want to achieve through it and who you will be talking to
Find someone with a function, who has something interesting to say – and can say it well
And get them to engage at a granular level Build up community overtime
Twitter Timeline
The Tweet
Use ShareThis Browser plugin
Twitter Search
Case Studies
The Ashes
@theashes
 
The Flight
TravelSceneAus – The Hotel
VodafoneAus – The Phone
Australian PM welcomes @ashes
@LevisGuy
Naked Pizza
The North Face
American Cancer Society
Coffee Groundz
Etsy
American Apparel
AmEx OpenForum
Irish Case Studies
CrackBird
CrackBird
Donal Skehan  - Markets Himself Provides Entertainment & Utility
Donal Skehan
Realex – Corporate providing Utility
General Account
Personalised Accounts
Murpys Icecream – Markets His Business To The Press Marketing The Business
Murphys Ice Cream
Pat Whelan Butchers
Fallon and Byrne
Twitter Backgrounds
Twitbacks.com
FreeTwitterDesigner.com
TweetyGotBack.com
Twitter Tools
Twitter.com
Tweetdeck
Seesmic
Hootsuite
Twitter Apps
ManageFilter.com
Manage Your Twitter Account
BufferApp.com (Queue Tweets)
TwentyFeet (Analytics)
Twilert (Google Alerts)
Tweriod –Best Time To Tweet
LinkedIn
The Profile
The Feed
 
Company Page
Company Services
Jobs
Thank You
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274

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UCD-Twitter-Overview-and-case-studies