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Converging IPTV and OTT: Building an Enhanced Value Proposition for Consumers Steve Christian
Topics ,[object Object],[object Object],[object Object],[object Object]
Verimatrix Profile Founded 2000 Scope Content and Revenue Security for multi-network, multi-screen applications: DVB, Hybrid, IPTV, Mobile & Over-the-Top to STBs, PCs & mobile devices Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Munich, Amsterdam, Paris, Nice, Moscow, Sao Paulo, Buenos Aires Customers 500+ operator customers in 40 countries, including 20 Tier 1’s and 2’s – protecting more than 18 million screens for DVB Hybrid, IPTV, PCs and other devices Partners Over 100 ecosystem channel & integration partners Ericsson, Huawei, Motorola, Nokia Siemens Networks, Thomson and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, JK&B Capital and SunAmerica Ventures
Global Trend: Shift To IP based delivery  Past Environment Present Environment Providers Devices Services Cable Companies Set-top-boxes Televisions Television Channels PPV Telephone Companies Cable Companies ISPs Mobile Operators Satellite Providers “ Over-the-top” Services Set-top-boxes Televisions PCs PMPs Mobile Phones Tablets Television Channels VOD Place-shifting Gaming VoIP IP  Enables
OTT Video Services: Is This Really a Separate World? ????? Broadband to home Web portal PC/Mac Game console Phone Delivery Network Subscriber Account Network  Specific STB IPTV   Service Internet TV  Service
Industry Trends 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Everywhere – A Maturing Perspective
IPTV and OTT Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adaptive Rate Streaming for Cloud-based Premium Video Services ,[object Object],[object Object],[object Object],[object Object]
HTTP Live Streaming High quality source video  Multi bitrate HLS encoder  High bitrate chunks Med bitrate chunks Low bitrate chunks #EXTM3U #EXT-X-STREAM-INF: BANDWIDTH=240144 #EXT-X-STREAM-INF: BANDWIDTH=684256 #EXT-X-STREAM-INF: BANDWIDTH=1144587, Playlist/manifest file Adaptive streaming client  Client dynamically selects  best size chunk per encoding period  Encoder generates multiple different video chunks per encoding period
Adaptive Streaming Bandwidth Tracking Life is Noisy – Lets Adapt!
Converging Two Breeds of IP Technologies? ,[object Object],[object Object],[object Object],[object Object],[object Object]
HLS Delivery Solution  Android Live Transcoder CDN Origin Server  Internet  CDN Edge Server  File Transcoder Storage  Encode Protect  Ingest  Deliver  Present  PC / Mac STB / TV iPhone/iPad Verimatrix VCAS  Verimatrix ViewRight Web Clients  Work Flow Manager  Key exchange server  Segmenter/ Encryptor Segmenter/ Encryptor
Ecosystem Support  ,[object Object],[object Object],[object Object],[object Object],[object Object]
An HLS Primer: Key Service Parameters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HTTP Live Streaming Security Subscriber Mgmt / Middleware/Billing  Server Client Keyfile Server HTTP/Streaming Server Playlist File (.m3u8) &  AES-128 Encrypted Media Chunks Client Authentication & Keyfile Requests Encoder Keyfile Server HTTP  Live Streaming Encoder Entitlement Cache Program ID & Keyfile  Exchange (configurable cryptoperiod) Device Authentication  & Entitlement Content Stream Encrypted Stream Key Data Security Management
Secure HLS for iPhone/iPad Quicktime player ViewRight Web client Verimatrix  Adaptive CSM HTTP/Streaming Server Security Addition to iPhone/iPad QuickTime Playlist File (.m3u8) &  Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app
HLS Web Plug-in for PC/Mac ViewRight Web for PC Verimatrix  Adaptive CSM HTTP/Streaming Server Playlist File  (.m3u8) &  Encrypted Media  Chunks Client Authentication & Keyfile Requests Browser Plug-in  For Active X, NPAPI HTTP Streaming Protocol & Video Rendering Web or Application  Presentation Design
Secure HLS for Android OS HLS capable Media player ViewRight Web client Verimatrix  Adaptive CSM HTTP/Streaming Server Supplemental Security for Android-based Devices Playlist File (.m3u8) &  Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app
ViewRight Web for Connected TVs Confidential Information  ©2009-2011 Verimatrix, Inc. HLS capable TV Media player ViewRight Web client Verimatrix  Adaptive CSM HTTP/Streaming Server Enabling Secure OTT Business Models Playlist File (.m3u8) &  Encrypted Media Chunks Client Authentication & Keyfile Requests Library initialization in Operator branded app Branded application
Bridging the Gap: Broadcast to Broadband ,[object Object],[object Object],[object Object],[object Object],[object Object]
An Integrated Solution - DVB Verimatrix OMI / Entitlement Interface Entitlements  DB Bcast CSM  (DVB one-way) SMS / Middleware Single Security Authority Key & control  data Linear Content DVB One-way ViewRight  DVB STB Broadcast Client Support Multiplexers, Scramblers,  Modulators
An Integrated Solution  – OTT/Mobile Verimatrix SEI / Entitlement Interface CSM  (IPTV/Hybrid) Entitlements  DB Bcast CSM  (DVB one-way) SMS / Middleware Single Security Authority Key & control  data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight  DVB STB ViewRight  PC / Mac iPhone & Mobile ViewRight Client Support IP return path for ViewRight  IPTV,  Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers,  Modulators Encoders, Encrypters, Servers ViewRight  Hybtrid STB
An Integrated Solution - IPTV Verimatrix OMI / Entitlement Interface CSM  (IPTV/Hybrid) Entitlements  DB SMS / Middleware Single Security Authority Key & control  data Linear Content On-demand Content IPTV & Hybrid ViewRight Client Support IP return path for ViewRight  IPTV,  Hybrid clients Multiplexers, Scramblers,  Modulators Encoders, Encrypters, Servers ViewRight  PC / Mac ViewRight  Hybtrid STB
An Integrated Solution – add OTT Verimatrix OMI / Entitlement Interface CSM  (IPTV/Hybrid) Entitlements  DB SMS / Middleware Single Security Authority Key & control  data Linear Content On-demand Content Internet & OTT ViewRight Client Support IP return path for ViewRight  IPTV,  Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers Encoders, Encrypters, Servers IPTV & Hybrid ViewRight  PC / Mac iPhone & Mobile ViewRight  Hybtrid STB
Multi-Network Support – EST & DVB Verimatrix SEI / Entitlement Interface CSM  (IPTV/Hybrid) Entitlements  DB Bcast CSM  (DVB one-way) SMS / Middleware MultiRights  Marlin Server MultiRights PlayReady Server MultiRights Access Server(s) Single Security Authority Key & control  data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight  DVB STB 3rd-party Players & DRM Clients ViewRight  PC / Mac iPhone & Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight  IPTV,  Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers,  Modulators Encoders, Encrypters, Servers ViewRight  Hybtrid STB
Multi-Network Support – EST & DVB Verimatrix SEI / Entitlement Interface CSM  (IPTV/Hybrid) Entitlements  DB SMS / Middleware MultiRights  Marlin Server MultiRights PlayReady Server MultiRights Access Server(s) Single Security Authority Key & control  data Linear Content On-demand Content IPTV & Hybrid Internet & OTT 3rd-party Players & DRM Clients ViewRight  PC / Mac iPhone & Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight  IPTV,  Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers,  Modulators Encoders, Encrypters, Servers ViewRight  Hybtrid STB
Summary ,[object Object],[object Object],[object Object],[object Object],Internet Innovation vs. the Managed Network
Thank You [email_address] www.verimatrix.com
Expect More  from  Your Revenue Security Solution TM vcas 3 Video Content Authority System

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Converging IPTV and OTT: Building an Enhanced Value Proposition for Consumers

  • 1. Converging IPTV and OTT: Building an Enhanced Value Proposition for Consumers Steve Christian
  • 2.
  • 3. Verimatrix Profile Founded 2000 Scope Content and Revenue Security for multi-network, multi-screen applications: DVB, Hybrid, IPTV, Mobile & Over-the-Top to STBs, PCs & mobile devices Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Munich, Amsterdam, Paris, Nice, Moscow, Sao Paulo, Buenos Aires Customers 500+ operator customers in 40 countries, including 20 Tier 1’s and 2’s – protecting more than 18 million screens for DVB Hybrid, IPTV, PCs and other devices Partners Over 100 ecosystem channel & integration partners Ericsson, Huawei, Motorola, Nokia Siemens Networks, Thomson and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, JK&B Capital and SunAmerica Ventures
  • 4. Global Trend: Shift To IP based delivery Past Environment Present Environment Providers Devices Services Cable Companies Set-top-boxes Televisions Television Channels PPV Telephone Companies Cable Companies ISPs Mobile Operators Satellite Providers “ Over-the-top” Services Set-top-boxes Televisions PCs PMPs Mobile Phones Tablets Television Channels VOD Place-shifting Gaming VoIP IP Enables
  • 5. OTT Video Services: Is This Really a Separate World? ????? Broadband to home Web portal PC/Mac Game console Phone Delivery Network Subscriber Account Network Specific STB IPTV Service Internet TV Service
  • 6.
  • 7.
  • 8.
  • 9. HTTP Live Streaming High quality source video Multi bitrate HLS encoder High bitrate chunks Med bitrate chunks Low bitrate chunks #EXTM3U #EXT-X-STREAM-INF: BANDWIDTH=240144 #EXT-X-STREAM-INF: BANDWIDTH=684256 #EXT-X-STREAM-INF: BANDWIDTH=1144587, Playlist/manifest file Adaptive streaming client Client dynamically selects best size chunk per encoding period Encoder generates multiple different video chunks per encoding period
  • 10. Adaptive Streaming Bandwidth Tracking Life is Noisy – Lets Adapt!
  • 11.
  • 12. HLS Delivery Solution Android Live Transcoder CDN Origin Server Internet CDN Edge Server File Transcoder Storage Encode Protect Ingest Deliver Present PC / Mac STB / TV iPhone/iPad Verimatrix VCAS Verimatrix ViewRight Web Clients Work Flow Manager Key exchange server Segmenter/ Encryptor Segmenter/ Encryptor
  • 13.
  • 14.
  • 15. HTTP Live Streaming Security Subscriber Mgmt / Middleware/Billing Server Client Keyfile Server HTTP/Streaming Server Playlist File (.m3u8) & AES-128 Encrypted Media Chunks Client Authentication & Keyfile Requests Encoder Keyfile Server HTTP Live Streaming Encoder Entitlement Cache Program ID & Keyfile Exchange (configurable cryptoperiod) Device Authentication & Entitlement Content Stream Encrypted Stream Key Data Security Management
  • 16. Secure HLS for iPhone/iPad Quicktime player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Security Addition to iPhone/iPad QuickTime Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app
  • 17. HLS Web Plug-in for PC/Mac ViewRight Web for PC Verimatrix Adaptive CSM HTTP/Streaming Server Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Browser Plug-in For Active X, NPAPI HTTP Streaming Protocol & Video Rendering Web or Application Presentation Design
  • 18. Secure HLS for Android OS HLS capable Media player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Supplemental Security for Android-based Devices Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app
  • 19. ViewRight Web for Connected TVs Confidential Information ©2009-2011 Verimatrix, Inc. HLS capable TV Media player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Enabling Secure OTT Business Models Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library initialization in Operator branded app Branded application
  • 20.
  • 21. An Integrated Solution - DVB Verimatrix OMI / Entitlement Interface Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Security Authority Key & control data Linear Content DVB One-way ViewRight DVB STB Broadcast Client Support Multiplexers, Scramblers, Modulators
  • 22. An Integrated Solution – OTT/Mobile Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Security Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB ViewRight PC / Mac iPhone & Mobile ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
  • 23. An Integrated Solution - IPTV Verimatrix OMI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB SMS / Middleware Single Security Authority Key & control data Linear Content On-demand Content IPTV & Hybrid ViewRight Client Support IP return path for ViewRight IPTV, Hybrid clients Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight PC / Mac ViewRight Hybtrid STB
  • 24. An Integrated Solution – add OTT Verimatrix OMI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB SMS / Middleware Single Security Authority Key & control data Linear Content On-demand Content Internet & OTT ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers Encoders, Encrypters, Servers IPTV & Hybrid ViewRight PC / Mac iPhone & Mobile ViewRight Hybtrid STB
  • 25. Multi-Network Support – EST & DVB Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware MultiRights Marlin Server MultiRights PlayReady Server MultiRights Access Server(s) Single Security Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB 3rd-party Players & DRM Clients ViewRight PC / Mac iPhone & Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
  • 26. Multi-Network Support – EST & DVB Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB SMS / Middleware MultiRights Marlin Server MultiRights PlayReady Server MultiRights Access Server(s) Single Security Authority Key & control data Linear Content On-demand Content IPTV & Hybrid Internet & OTT 3rd-party Players & DRM Clients ViewRight PC / Mac iPhone & Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
  • 27.
  • 28. Thank You [email_address] www.verimatrix.com
  • 29. Expect More from Your Revenue Security Solution TM vcas 3 Video Content Authority System

Notas del editor

  1. From “a” CAS provider to “the” provider Market leading – leading the market Trusted, reliable to secure content protect revenue Awards mean that others recognize Close to customers, local language and timezone support
  2. Dec 8, 2011 © 2007 Verimatrix, Inc.
  3. Dec 8, 2011 © 2007 Verimatrix, Inc.
  4. Dec 8, 2011 © 2007 Verimatrix, Inc.
  5. Dec 8, 2011 © 2007 Verimatrix, Inc.
  6. Dec 8, 2011 © 2007 Verimatrix, Inc.
  7. Dec 8, 2011 © 2007 Verimatrix, Inc.