Presentation by Sherry Ann Supelana, Head of Global Engineering & Technical Group - ABSCBN International, on Sep 8, 2012. This installment of the Multi-network Solutions in the Real World Forum series discussed real-world examples of multi-network video rollouts from across Europe. It was offered on-site during IBC 2012, with the goal to break down the technical and business challenges that operators face with multi-network services.

1. Reaching Regional
Subscribers on a
Global Basis:
Multi-network Video Service
Sherry Ann Supelana
Head of Global Engineering & Technical
Group
ABSCBN International #multinetwork #IBC2012

2. ABSCBN : The Filipino Channel
TFC
is a general entertainment
brand that answers the OF’s
need for a Connection &
Lifeline to Home,
by delivering current
ABS-CBN news &
entertainment, packaged
with other content features,
to fulfill brand promise,
in the true service of the Filipino worldwide
#multinetwork #IBC201

3. Flashback: In the beginning…
FREE TO AIR
PAID CABLE
SUBSCRIPTION SUBSCRIPTION
BASED SERVICES
#multinetwork #IBC2012

4. Challenges & Solutions
 Filipinos assimilated  Identify market needs
into cultures worldwide (regionalize)
 Content created for  Repurpose free
in-PH market content
 FTA content  Identify proper platform
to “monetize” content
 Content as driver
 Sustain thru anti-
 Affordability & growth piracy, content
protection, windowing
strategies
 Cardless, SoC and VMX
software-based
protection
#multinetwork #IBC201

5. Our story goes on…
Small
Two-way
One way broadcast bandwidth
broadcast
video
Technology advanced…
#multinetwork #IBC2012

6. 1) Identified functionalities per platform
#multinetwork #IBC2012

7. 2) Created Value per Platform
Empower Customers:
- Providing Choice
- Providing Control
#multinetwork #IBC2012

8. 3) We implemented “Platform-
Agnostic” Video Distribution
#multinetwork #abta2012

9. Conclusion
 Operators’ core business is content creation
 Monetization of content is key to business
continuity
 Our business expansion ecosystem:
 Understanding the market
 Multi-platform distribution
 Content protection
 Trust worthy partners
#multinetwork #abta2012

10. Thank You
ssupelana@abs-cbni.com
www.abs-cbnglobal.com
#multinetwork #IBC2012