"How the Cloud is Driving Multi-screen Revenue" - With the analog-to-digital transition well underway, Indian service providers are looking to leverage their digital infrastructure to increase ARPU and loyalty with existing subscribers, while also growing their business via new customers. Many are investigating cloud-based media delivery, which is gaining lots of attention because of the promise of cost savings, flexibility, scalability - and the generation of new revenue streams. During this forum, Vidya Nath from Frost & Sullivan presented how operators can best take advantage of the cloud to deploy next-generation hybrid TV services. GD Singh of DigiVive followed up with their approach to leveraging cloud-based services.

1. How the Cloud is Driving
Multi-screen Revenue
22 January 2014
11:45-13:30 hrs
Krishna Room
#multinetwork #ConvergenceIndia

2. How the Cloud is Driving Multi-screen Revenue
Welcome & Introduction
Vidya S. Nath, Director, Digital Media, Frost & Sullivan
“In Conversation” Discussion
G.D. Singh, Director, DigiVive
Panel Discussion and Audience Q&A
G.D. Singh, Director, DigiVive
Subhashish Mazumdar, Sr. Vice President- Marketing & Customer Relations , Hinduja Group
Anil Prakash, Secretary General, Broadband India Forum
Arivan Govindan, Vice President, Sales, APAC, RGB Networks
Steve Christian, VP Marketing, Verimatrix
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3. Multiscreen & Cloud How to Make it Work in India
Vidya S. Nath
Director, Digital Media
Frost & Sullivan
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4. How much we love video
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5. The Stats Corner ….
Population: 1.3 billion
Internet Users: 200 million
Mobile Internet Users: 110 million
Facebook Users: 80 million
195 TV households
154 Cable & Satellite households
1 Billion mobile phone users
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6. 20
18
16
14
12
10
8
6
4
2
0
1,600
1,400
1,200
1,000
800
600
400
200
Year
0
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
150 m debit &
credit card
users
Population in Millions
GDP PPP in $ Trillion
…& the Big Picture - the consumers…
350 m debit &
credit card users
#multinetwork #ConvergenceIndia
Demographic
0-14 years:
15-59 years:
60 years and
over:
2008
31.0%
60.8%
8%
2030
22.6%
63.8%
13.6%

7. …over the next decade, where will they be?
2020 – World Class
Infrastructure
•Sub satellite towns developing around
satellite towns
•Housing World Class infrastructure –
•Ring roads and radial roads – connected
to national highways
•IT companies/ private firms locating their
satellite towns around big towns
•500 fully operational airports
•Airports handling 100 million
passengers, and 3.4 million tonnes of
cargo per annum
2030 – Interconnectivity with
Sub Satellite Towns
•Integration between satellite towns and
surrounding sub satellite towns with the core
city
•Horizontal Expansion of city boundaries
Townships at peripheries engulfed within city
limits
•World Class Gateway Airports connecting
tier1,2 cities
•Special Metro Rail/ Bus transits systems
connecting airports to city centers
#multinetwork #ConvergenceIndia

8. The Market is Evolving and Convergence (or Divergence?) is a Starting
Point
Market Trends
Convergence
Peak activity
between now and
2015
•Blurring the lines for service providers, content creators
and device makers
•Need to make content available to customers anytime,
anywhere, any device – on demand!
Consolidation
& Partnerships
•Highly fragmented market to be unified either
by consolidation or partnerships
•Integration of siloed systems in a workflow
Peak activity
2012 to 2017
Emerging
Applications
•Content portability across three screens
•Cloud access for content and collaboration
•Highly interactive and seamless consumer experiences
•Targeted content and advertising
Peak activity
2015 to 2020
#multinetwork #ConvergenceIndia
Next Gen
Interactive
Content Services

9. Allay Your Fears
What’s
a TV??
• The business of video: More expansive, more industry
participants
• Technology is just an enabler: ‘Cable’, ‘Satellite’, ‘IPTV’, ‘OTT’differentiator as services will start to disappear
• Cord-cutting a myth : Viewers will switch services, not switch-off
• “TV-everywhere” is a reality: An opportunity, not a threat
• The definition of “premium” content will change
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10. Key Takeaways from Global Trends in Pay TV
Position: TV Everywhere is a “must-have” service offering for any Pay TV provider today. End-user
device proliferation and ubiquitous connectivity are driving a demand side pull for such services. Thus,
despite business model ambiguity, the need to provide these services is mandatory
Standards: Pay TV providers are increasingly struggling to unify and streamline the multi-screen
experience and make it cohesive across all screens. This pertains to the client facing user experience to
mirror all primary screen experience to secondary screens as well as from an upstream workflow and
delivery perspective for the operator
Competition: Any tech savvy teen can publish video online – OVPs are trying to reinvent and position
themselves to be more monetization focussed as others across the value chain – analytics has become
a key area of focus
Strategy: Cloud architectures will play a key role to deploy TVE . As delivery to unmanaged devices
grows, so is the need to use the cloud to complement the traditional STB based managed device
paradigm
#multinetwork #ConvergenceIndia

11. Cloud Ecosystem- Integration from Acquisition to Delivery
Production
Post Production
Content Management
& Integration
SEO Enablement
Long Term: Cloud-based Platforms
Social Media
Integration
Content
Monetization
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Measurement &
Optimization
Video Hosting &
Distribution

12. Trends, Opportunities & Unmet Needs
Relevant Trends
Unmanaged device proliferation
Cable IP-fication
Apps for superior content
experiences
Price slash on headend
components and CPE
Cloud-based Middleware
Unmet Needs
The market wants
a monetization
focused
feature/app rich
agile platform
which has
deployment
flexibility through
CPE or the cloud
Consolidation among large
infrastructure providers
Smarter digital media hubs
replacing STBs
Revamping Pay TV business
models
Cable is moving toward IP
TVE is a potential game changer
OTT is in the throes of developing its identity
Seize the Moment!
Subsidized fiber rollouts through
rural telcos
#multinetwork #ConvergenceIndia
Closed platforms hinder
continuous development
"One size fits only a few“
products limit market traction
Difficulty in implementation of
seamless TVE experience despite
market excitement
Lack of sustained customer
support towards platform
development
Demand for unobtrusive, nondisruptive middleware

13. Factors Influencing the M&E Ecosystem: Key Takeaways
Transformative technical trends and changing priorities, in descending order of impact
Leverage both technology and creative programming to adapt existing IPTV ,
cable and DTH brands to remain relevant and attractive for the next decade.
Critical
Adapt business model, operations infrastructure and CPE to position for
ongoing growth despite ongoing market disruptions.
Urgent
Minimize churn and maximize subs/homes passed ratio through attractive entrylevel packages, quad-play bundles and advanced offerings (HD, DVR, PPV, multiscreen, TVE, etc) as well sticky digital home services.
Key
Essential
Basic
Upgrade infrastructure to meet growing throughput demands and competitive
need to differentiate on quality.
Continue to grow revenues, if not subscriber counts, through compelling priceproduct combination , despite competition from other pay TV service providers
and alternate content sources.
#multinetwork #ConvergenceIndia

14. “Entertainment, Entertainment, Entertainment”
Plug n playpromote, pass
on, prepare, produc
e….
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15. Thank You
@NathVidya
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16. G.D. Singh
Director
DigiVive

17. DigiVive – Journey till Now
DigiVive Services Private Limited, incorporated in Mar 2010, is a wholly owned subsidiary of Media Matrix Worldwide
Limited – a company listed on Bombay Stock Exchange
DigiVive’s Journey
till Now
Awards & Accolades
Bagged m-Billionth Award South
Asia in m-entertainment category in
2013
Bagged Opera’s 2012 Top Apps
Award in the entertainment
category, Symbian platforms
Ranked among top 5 apps in the
entertainment category apps by
Nokia OVI Stores and i-tunes
Ranked among top 5 apps in the
entertainment category by Google
Play

18. DigiVive’s content offerings include different genres & huge
library of VOD, Live Channels & TSTV
Live TV
(140+)
Video On Demand
Movies
LifeStyle
Classics
Fun Zone
Health &
Fitness
Time Shift TV
General Entertainment Channels
Regional Channels and Many more
Cricket & Other Sports
Kumbh Special
Sports &
Special Events

19. Billing Partners – nexGTv provides telco wallet as well as
direct billing options to its customers
nexGTv
Wallet
Account
nexGTv wallet is integrated with Credit Card, Net Banking providers.

20. DigiVive delivers through Platform App stores, Independent
App stores, Operator App stores & OEMs
Platform app
stores
Operators App
Stores
App Stores
OEMs

21. Some of the brands advertising with us

22. Media Coverage – Pepsi IPL on nexGTv
acquires rights to broadcast

23. THANK YOU
For more information on:
DigiVive > visit us at www.digivive.com or follow us on
nexGTv > visit us at www.nexgtv.com or follow
@NEXG APPS on

24. How the Cloud is Driving Multi-screen Revenue
Panel Discussion and Audience Q&A
G.D. Singh, Director, DigiVive
Subhashish Mazumdar, Sr. VP-Marketing & Customer Relations , Hinduja Group
Anil Prakash, Secretary General, Broadband India Forum
Arivan Govindan, Vice President, Sales, APAC, RGB Networks
Steve Christian, VP Marketing, Verimatrix
#multinetwork #ConvergenceIndia

25. Thank you
Visit www.multinetworkforum.com/CI2014 to access
materials from the Forum
#multinetwork #ConvergenceIndia