"Tomorrow’s Vision of a Hybrid Content Management Model" by Tom Munro, CEO

1. #multinetwork #IBCShow
Tomorrow’s Vision
of a Hybrid Deployment
Tom Munro
CEO
Verimatrix

2. The “Good Old Days”
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RF Broadcast Network
Broadcast STB
Key &
control
data
Linear Content
Simple entitlement model and
single transmission protocol
Custom specialist hardware
with TV technology specific
interface standards
One-way transmission of media
& metadata with in-band
signaling of rights and directives
Simple guide-centric
interface, with limited local
storage and no return channel
Subscriber
Management

3. Today’s Hybrid Network Environment
 Hybrid architectures stretch across
traditional delivery networks and OTT
services
 Hybrid components can be a mix of physical
and cloud resources
 Hybrid management and analytics
encompass visibility of behavior
independent of delivery type
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4. Towards The “Golden Castle”
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DVB-HybridIP-Hybrid
Pervasive Video
Services
RF/DVBIPTV OTT

5. Verimatrix & TiVo Integration
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Broadcast
Content
On-demand
Content
TV
Everywhere
Partners
OTT/Web
sources
DVB DVR/STB
IPTV DVR/STB
Mobile/OTT tablet
Internet/OTT PC
Linear EPG
Metadata
On-demand
Metadata
TV
Everywhere
Metadata
OTT/Web
Metadata
Operator Management
Interface
Linear
Encryption
On-
demand
Encryption
IP-Hybrid
CSM
Broadcast
CSM
Adaptive
CSM
MultiRights
CSM
Single Content
Authority
Universal
Content
Database
Guide
Search &
Browse
DVR
Scheduling
TV
Everywhere
Portal
Cross Device
Personalization
TiVo Service
Platform
ViewRight
STB
TiVo UI
ViewRight
STB
TiVo UI
ViewRight
Web
TiVo App
ViewRight
Web
TiVo
Portal

6. Hybrid Monetization Delivery
A multi-network, multi-screen architecture
requires:
 A flexible view of media processing
 Unified management of subscriber rights
 Harmonization of content presentation
 Performance and subscriber data
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7. A Smarter Hybrid Solution
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Client Device
Super Domain
Unified Hybrid
Media Processing &
Grooming
Linear &
On-demand
Content
Unified
Metadata,
Presentation &
Personalization
Content
Metadata
Unified Hybrid
Rights Management
Content
Entitlements
Unified Hybrid
Analytics
Operational
Data
Scheduling,
Resource Allocation
and Workflow
Physical
Encoder
Resources
Cloud-
based
Encoder
Resources
MPTS
Broadcast
SPTS
File to file
HLS
ABR Stream
DASH
ABR Stream
Flexible Media
Processing Architecture
Operator Management
Interface
Linear
Encryption
On-
demand
Encryption
IP-Hybrid
CSM
Broadcast
CSM
Adaptive
CSM
MultiRights
CSM
Single Content
Authority
Universal
Content
Database
Guide
Search &
Browse
DVR
Scheduling
TV
Everywhere
Portal
Cross Device
Personalization
TiVo Service
Platform
ViewRight
Security
Hybrid
UI
Multi-
format
Player
Analytics
Agent
Hybrid Client Device
Client
QoS/QoE
Client
Diagnostic
Server
Analytics
Client
QoS data
Content
Usage Data
Client
Behavior
Data
Multi-level Analytics
Audience
Analytics
Subscriber
Behavior

8. Content Analytics (Sola/Akamai)
 Combines traditional
CDN metrics and client
instrumentation
 Focus on delivery
network context and
QoS
 Global network reach
 Powerful diagnostics
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9. Behavioral Analytics (Genius Digital)
 Client instrumentation
extended in scope
 Tracks the “how and
why” of client navigation
 Develops view of content
engagement across
networks
 Deployment centric
approach
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10. Summary
 The pay-TV model potentially gets a lot
more complex
 The right partners are those with a holistic
view of services and measurement
 We look forward to the challenges to come!
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11. #multinetwork #IBCShow
Thank you
Visit us at #4.A55
tmunro@verimatrix.com
www.verimatrix.com