Proactive Digitalisation Strategies to Maximise Revenue Growth Illustrating how African payTV operators and broadcasters can lay the foundations for subscriber and revenue growth during this period of digitalisation through innovative multi-network deployment strategies. This informative and interactive lunch session focussed on the new opportunities for operators to introduce video services that have historically not been possible. The discussion included the effect of the economic growth factors across Africa and particularly Sub-Saharan Africa, which is providing increased disposable income to the general population, current developments in creating a next-generation, IP-based network, and the opportunities to offer and monetise multi-screen services.

1. Welcome
November 13, 2013
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2. Proactive Digitisation Strategies
To Maximise Revenue Growth

Eamonn Ryan, Commercial Director, Hambisana
Avoiding The Pitfalls When Integrating Multi-Network Services In Africa

Nick Ruczaj, VP Business Development EMEA, Vubiquity
Maximising On Demand Business Models in Africa

Steve Christian, VP Marketing, Verimatrix
Securing Revenue Across Hybrid Networks In Africa

Questions & Answers
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3. Avoiding The Pitfalls When
Integrating Multi-Network
Services In Africa
Eamonn Ryan
Commercial Director, Hambisana
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4. Planning
1. You NEED
Solid Project
Management
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5. Planning
2.
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Don’t
underestimate
the technical
skills needed!

6. Technology
3.
Choose
technology
wisely
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7. Technology
4.
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Take Vendor
management
seriously

8. Monitor & Measure
5.
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Plan how you will monitor
QoS from the outset!

9. Remember…
1.
2.
3.
4.
5.
Project management is essential
Don’t underestimate the technical skills
needed
Choose technology wisely
Vendor management is essential
Measure and monitor
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10. Thank You
eamonn.ryan@hambisana.com
www.hambisana.com
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11. Maximising On Demand
Business Models in Africa
Nick Ruczaj
VP Business Development
Vubiquity
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12. How do I maximise On Demand?

What are the key lessons Vubiquity sees
across its 280+ operator customers around
the World in terms of maximising your TV
business and using TV to support other core
revenue streams
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13. 1. It’s a Multiscreen World…
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14. 2. Bundling TV Reduces Churn
33%
35
30
25
18.5%
20
16.5%
50%
Churn
Reduction
10
Churn levels among
subscribers to
different product
bundles
5
(source: JP Morgan)
15
7.8%
0
1-Play
2-Play
3-Play
4-Play
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15. 3. Bundle SVoD to head off cord cutting
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16. 4. Invest wisely on new services
55
VUBIQUITY U.S. Customer Survey: December 2012
47
40
Q. “Whether or not you actually use the following services
or channels, how valuable are they to have available
to you for your TV service?”
[Scores represent 8-10 Value]
30
10
14
Overall, VOD ranks
#1 in terms of value
by pay TV subscribers
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30
33
60
62

17. 5. Support all business models for content
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18. How do I maximise On Demand?
1.
2.
3.
4.
5.
It’s a multiscreen world
Bundling TV reduces churn
Bundle SVoD to head of “cord cutting”
Invest wisely on new services
Support all business models for content
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19. Thank You
nruczaj@vubiquity.com
www.vubiquity.com
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20. Securing Revenue
Across Hybrid
Networks in Africa
Steve Christian
VP, Marketing Verimatrix
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21. The Pervasive Video Service
Head End
Complete Service
Rights Management
Linear RF Delivery
“Super-domain”
Inside a Household
Hybrid
HD STB
Wireless devices
Linear IP Delivery
On-demand &
Catch-up IP
Delivery
Broadband AP
21
Smart TV
and
..Beyond

22. Economics Favor Hybrid Services
Unicast streaming technologies and economies of scale improving
relative to broadcast (Decieux)
 But:



Incremental cost per household and per service hour overwhelmingly favor
broadcast
Universal high bandwidth Internet delivery beyond capacity of any current
infrastructure
$0.250
Approx cost per GB video service delivered
(CDN estimates from Dan Rayburn cdnpricing.com)
$0.200
$0.150
Large
Largest
$0.100
Satellite
$0.050
$0.000
2008
2009
2010
2011
22
2012

23. The Post-smartcard Era
 Shifting threat models
Content redistribution instead of smartcard/STB cloning
 Improved technology price and flexibility
Low cost SoCs support advanced security features
 Increased deployment of hybrid delivery networks
Transition to IP and 2-way networks
 Need for CE device support
Home gateway instead of parallel in-home multi-STB distribution
results in
Decrease in value of smart card security
Need for flexible and integrated HW & SW security solution
23

24. Full VCAS™ Multi-network Solution
VCAS Head-end
(VCAS Single Security Authority)
Entitlements
SMS/
DB
Middleware
Video Head-end
Linear Content
Broadcast CSM
(DVB One-way)
Key &
control data
IP CSM
(IPTV & IP-Hybrid)
Verimatrix
Operator
Management
Interface
Adaptive CSM
(HTTP Live
Streaming)
Adaptive CSM
(MPEG-DASH)
Entitlements
Database
Delivery Networks
PlayReady
(Smooth
Streaming)
Marlin
(DECE/UV)
ViewRight STB
RF Broadcast Network
Multiplexers
Scramblers
Modulators
ViewRight Web
for Connected
TV/STB
Managed IP Network
Encoders
Encryptors
VOD Servers
ViewRight
PC/Mac
Internet/Broadband
IP Return
Path
Key &
control data
ViewRight Clients
ViewRight Web
for iOS
ViewRight Web
for Android
On-demand
Content
Mobile 3G/4G
24
3rd Party Players
and DRM
Environments

25. What is Uniquely African?





Mobile vs. wire line
broadband
Pay TV vs. FTA
No pan-continent
coordinated timeline
Scale of opportunity
Local partner dynamic
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26. Thank You
schristian@verimatrix.com
www.verimatrix.com
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27. Questions ?
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